gavin carroll

  • 3 cost-effective ways to update a brand’s online look

    Recently my wife and I have spent a bit of time renovating some parts of our house. It’s only 15 years old but some of the things that were originally installed, which looked great at the time, now look a little dated. It got me thinking about trends in design. In 2000 what we looked at and put in our house looked and felt great; it felt current and “on trend”.

    Lush Digital- 16 readers -
  • Should I use a white screen in my corporate video?

    When you’re planning a corporate video production there are myriad questions you need to answer: Everything from what’s possible on your budget through to when and where to physically film it. In many instances, in so many ways, using a white screen studio is a great way to keep things simple, efficient and cost effective — while not having to compromise on creativity.

    Lush Digital- 15 readers -
  • 3D modelling isn’t just for Hollywood; it’s for SMEs too

    People will often hear the term 3D modelling and immediately think of a big-budget Hollywood film. This is true especially thanks to the current onslaught of superhero films, where there’s barely a scene without a large CGI robot or a huge spaceship breaking through the clouds on the horizon. These scenes are created by very talented teams of artists, who spend years building ...

    Lush Digital- 13 readers -
  • Add a little drama to grab your audience’s attention

    Over the last decade or so I have lost count of the number of corporate videos I have made. You know the ones: There’s a nice opening logo sequence, the talent comes on-screen, and then occasionally it cuts away to some other footage to reinforce the message being delivered and help the narrative move forward. We’ve all seen them. Now don’t get me wrong, there’s nothing wrong with this.

    Lush Digital- 15 readers -
  • Animate your video (without a Toy Story budget)

    People often squint slightly when I ask them “have you thought about animating it?” I think it’s because, in their mind, they immediately imagine animating a video is going to involve a Toy Story-sized budget. But that isn’t the case at all. For starters, the word animation covers a broad spectrum of disciplines in creativity — not just a Disney-level production.

    Lush Digital- 15 readers -
  • 11 Tips to write better headlines and titles [video]

    View Larger Image 11 Tips to write better headlines and titles [video] Think about what your blog headings are usually like. Do you think they make people immediately want to click on the article, or are they hesitantly hovering their mouse over it? Or, even worse, have they completely bypassed it? The sad fact is you may have the most earth-shattering, amazing content but ...

    Lush Digital- 13 readers -
  • 5 tips to avoid crumbling on camera [video]

    Not everyone is comfortable speaking on camera. Some people freeze up and look stilted. Others are too terrified to even give it a shot. But there’s no need to panic. Over the years I’ve seen it all and I’m used to helping get the best possible moment from nervous talent. Here are five tips I’ve learned to help you avoid crumbling on camera.

    Lush Digital- 19 readers -
  • How to avoid 4 common corporate video lighting mistakes

    Lighting, especially in corporate films, is a part of the filmmaking process that, if skipped, really stands out. Badly lit interviews can cause the viewer to completely switch off from the conversation they are watching because subconsciously their brain is trying to right the wrong they are viewing. Done well, lighting can really add mood and texture to your story.

    Lush Digital- 10 readers -
  • How to make your video stand out from the crowd

    Have you ever watched a film, music video or high-end television drama and noticed all the little things? Actually you probably haven’t — that’s what sets a high-budget video production apart. Now, I’m not talking large sets or high-end composites. It’s the little things that “sell” the scene. Recently I worked on a short film for a very large multinational client who wanted ...

    Lush Digitalin How To's- 15 readers -
  • 5 hot tips to make a video production on a tight budget

    ­­­No matter how big or small a project is, it always rides on one constant — the budget. It’s what dictates talent, production value, delivery and (sometimes) even quality. But — and here’s the thing — it doesn’t always have to. Now I am not saying that a small budget can still equal a high-end film.

    Lush Digital- 13 readers -
  • 4 ways a production house is better than a one-man band

    It’s something I have experienced firsthand — the power of a team over the power of one. For many years I worked as a freelancer, running my own business. In many ways, it was great. For a start, I was the lead editor in my own little empire. But I was also the motion graphics guy, the animator, the colourist, the cameraman, the bookkeeper and the guy who pitched for new work.

    Lush Digital- 18 readers -
  • 5 things every creative needs to know

    Creativity takes a lot of things: talent, dedication, skill. It also takes courage. That’s because successful creative people have to take risks — to challenge the status quo, attack problems differently and pursue original and imaginative ideas. Risk-taking feeds creativity. But creativity doesn’t necessarily come easily.

    Lush Digital- 17 readers -