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So I’m not suggesting that herbs are the way forward, or trying to get you to focus on the ice-cream market globally (although I can think of worse things!). No, I’m talking about the latest acronym which is floated about regarding which countries will become economic powerhouses and offer great potential for growing your business.
In the ever changing and ever busier world of digital marketing, it’s almost impossible to keep up-to-date with the latest developments and changes – even just in one market, never mind in ten or twenty. Yet if you are targeting international markets, keeping your finger on the pulse of what’s happening can ensure you’re investing your valuable budget in the right places, o ...
As we’re approaching Christmas and the traditional songs, ideas and rhymes are all around, I couldn’t help but we influenced by them. So instead of the 12 Days of Christmas, we have the 12 myths of international search; 12 things which are often assumed but have the potential to really damage your international online marketing efforts.
It can often be a source of confusion for businesses expanding into new markets: Our website looks great, it’s got all the content in the local language, its ranking for relevant search terms on the local search engines – but it’s not converting. And if it’s not converting, we’re not making money! So why isn’t it working? Well, chances are the problem is that these visitors ...
If you ask people if they need, or would like, more training, chances are they’ll say yes. Whether it’s to learn something new; consolidate existing knowledge; reassure that we know what we’re doing; or even just a change of scenery, many of us would jump at the opportunity to attend a training course.
If you’re already running international search campaigns, or are even just considering doing so, you’ll know how complex and challenging it can be to build a presence and an audience in new markets. If only it was as easy as simply translating your website and choosing a few keywords to get your website ranking highly in the international SERPS.
At the International Search Summit events, I often talk about the global search engines – looking at their latest developments and how that can guide our own international search marketing efforts and strategies. The session covers search, social, mobile and local but increasingly it also touches on content marketing – and there are some quite good examples of search engine act ...