Gemma Holloway

  • Why Analytics Should Be Part Of Your SEO Strategy

    As the SEO industry progresses it’s becoming less about ticking boxes and more about providing a better experience for your users. To do this, the first place you need to start is with Analytics – it’s fundamental to a successful SEO campaign. In previous years it could be argued that succeeding at SEO didn’t require much expertise.

    Gemma Holloway/ Koozai.comin SEO- 6 readers -
  • Why Your Business Needs Predictive Analytics

    Predictive Analytics is a term commonly used in conjunction with ‘Big Data’, but without really understanding the meaning of the term, the concept can be pretty useless. So, let’s find out what exactly Predictive Analytics is and why it can be beneficial for your digital marketing campaigns. Predictive Analytics is the use of data science for audience profiling.

    Gemma Holloway/ Koozai.com- 22 readers -