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Back in November 2013, reports surfaced of Google testing a new user interface for search results shown to desktop users. On March 13th of this year, Google's new search results design officially went live for everyone, marking a big change in how ads are displayed in search results. Folks at UK-based digital strategy company Fused7 were among the first to report this widesp ...
Everyone knows that browsers don't always report where visitors came from when they arrive at a website. When they don't report where they were in the Hypertext Transfer Protocol (HTTP) referrer header, often the traffic is considered "Direct" — which really means, "we have no clue where they came from, maybe they typed the URL in or hit a bookmark.