Geno Prussakov

  • AM Navigator Named Best OPM Agency of the Year by Rakuten Marketing

    We are proud to announce AM Navigator as the winner of Rakuten Marketing‘s 2017 “OPM Agency of the Year” Golden Link award. These prestigious industry awards are meant to honor “the innovators, visionaries and digital marketing leaders” and, as I said it my acceptance speech, after training over 50,000 marketers through books and video courses, and building up hundreds of affil ...

    Geno Prussakov/ Geno Prussakovin Affiliate- 12 readers -
  • 20 Ways to Motivate Stagnant Affiliates to Activate

    Stagnant affiliates are a common problem. It isn’t unusual to see affiliate programs in which at best about 10 percent of affiliates are responsible for 90 percent of all activity in the program. I would go as far as to say that 99% of all affiliate programs experience this problem at one point or another.

    Geno Prussakov/ Geno Prussakovin Affiliate- 18 readers -
  • Direct Revenue Share Affiliate Programs and Online Marketplaces

    In late 2014, a good friend (who serves as a high-level executive of a major publishing outlet) authored and rolled out his new book. Looking for ways to increase its sales, he reached out to me asking how we could utilize the power of affiliate marketing to aid in his objective. The only question I needed to ask before answering his was: “How are you currently selling the book ...

    Geno Prussakov/ Geno Prussakovin Affiliate- 24 readers -
  • 3 Powerful Features Underused by Most ShareASale Affiliate Programs

    Less than a month ago we launched a brand new affiliate program on ShareASale affiliate network. In under three weeks the program cracked the network’s prestigious Top 100 PowerRank, becoming one of the top-performing affiliate programs on ShareASale. On obvious reasons, I cannot share all of the techniques that lead to such a stellar rise, but there are three things that I wo ...

    Geno Prussakov/ Geno Prussakovin Affiliate- 17 readers -
  • Dangerous Misconception: “Affiliate Marketing Channel”

    Whether you are brand new to the affiliate marketing industry or you have been in it for the most part of the time that the industry has been around, chances of you hearing affiliate marketing being called “a channel” (or even using the phrase “affiliate marketing channel” or “affiliate channel” yoursef) more than likely exceed 90%. It is a very common phrase you’ll hear from marketers.

    Geno Prussakov/ Geno Prussakovin Affiliate- 17 readers -
  • Best of Affiliate Marketing 2016

    Looking back at the year that’s about to pass, I have analysed our 2016 blog posts that were most frequently shared and quoted. So, in the best tradition of “readers’ choice” lists, I am hereby excited to bring you the list of the best 2016 content that was published on AM Navigator’s blog. ~ Top 5 Affiliate Marketing Posts of 2016 ~ 20 Affiliate Marketing Stats That Will Blo ...

    Geno Prussakov/ Geno Prussakovin Affiliate Social Paid Search- 26 readers -
  • Christmas Drawing of Free Affiliate Summit West 2017 Passes

    Every year (since we started doing this in 2010) we hold a Christmas drawing whereby we give away passes to the upcoming Affiliate Summit conference, and this year is going to be no exception. With Affiliate Summit West 2017 being just around the corner, you want to hurry to enter for your chance to win one of the Networking passes that we have to give away.

    Geno Prussakov/ Geno Prussakovin Affiliate- 26 readers -
  • 2017 Affiliate Marketing Conferences and Events to Consider

    It’s that time when the next year’s budgets are being finalized and professionals interested in affiliate marketing are contacting us about the conferences they should consider attending in 2017. The reason being that every year since 2009 we’ve published our lists of all affiliate marketing conferences and events known to us — throughout the globe.

    Geno Prussakov/ Geno Prussakov- 4 readers -
  • Places to Learn Influencer Marketing (from Beginner to Advanced Level)

    Regardless of influencer marketing‘s fairly young age, there is no lack of resources on it out there. New researches and white papers, studies and articles come out nearly daily. It’s booming and it isn’t going anywhere. With many marketers looking for places to study influencer marketing in a coherent “A to Z” way, I’d like to devote my today’s blog post to the three places ...

    Geno Prussakov/ Geno Prussakov- 28 readers -
  • Influencer Marketing Days Conference Ticket Sellout Highly Likely

    Those of you who are frequent visitors of my blog have, undoubtedly, noticed a fairly new “bookmark” featured in its header — one telling about “Geno’s next conference.” I announced the new show right here three months ago. Time flies and three short weeks from now, on November 14, 2016, right in the heart of Manhattan, I will be opening up this brand new influencer marketi ...

    Geno Prussakov/ Geno Prussakov- 23 readers -
  • Affiliate Marketing for Advertisers LinkedIn Video Course Is Out

    I’ve got an exciting news to announce. My newest LinkedIn video course is out! You may remember that my previous course was geared towards aspiring affiliate marketers. Since its release in 2014, it was viewed nearly 200,000 times; and the time has come for us to record a course for brands who wish to leverage the power of affiliate marketing to promote their products (or se ...

    Geno Prussakov/ Geno Prussakovin Affiliate- 10 readers -
  • 7 Ways to Prepare Your Affiliate Program for Q4 Holiday Marketing

    The year’s fourth quarter is already here, and online marketers couldn’t be more excited. eMarketer predicts that this holiday season retail ecommerce with grow 17%, with ecommerce sales representing 10.7% of total holiday retail sales, and nearing $95 billion. Interestingly though, according to Market Track’s research, 27% percent of consumers plan to finish the bulk of the ...

    Geno Prussakov/ Geno Prussakovin Affiliate- 24 readers -
  • Client Spotlight: Travelex Travel Insurance Affiliate Program

    Having traveled to 25 countries in the past 18 years, I do have quite a number of frequent flyer miles “under my belt.” With these, though, I also have quite some experience of unexpected travel complications (from damaged luggage to medical emergencies to whole trip cancellations). With time life taught me about the importance (and convenience) of insuring my travels.

    Geno Prussakov/ Geno Prussakovin Affiliate- 19 readers -