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Stagnant affiliates are a common problem. It isn’t unusual to see affiliate programs in which at best about 10 percent of affiliates are responsible for 90 percent of all activity in the program. I would go as far as to say that 99% of all affiliate programs experience this problem at one point or another.
In late 2014, a good friend (who serves as a high-level executive of a major publishing outlet) authored and rolled out his new book. Looking for ways to increase its sales, he reached out to me asking how we could utilize the power of affiliate marketing to aid in his objective. The only question I needed to ask before answering his was: “How are you currently selling the book ...
Less than a month ago we launched a brand new affiliate program on ShareASale affiliate network. In under three weeks the program cracked the network’s prestigious Top 100 PowerRank, becoming one of the top-performing affiliate programs on ShareASale. On obvious reasons, I cannot share all of the techniques that lead to such a stellar rise, but there are three things that I wo ...
Whether you are brand new to the affiliate marketing industry or you have been in it for the most part of the time that the industry has been around, chances of you hearing affiliate marketing being called “a channel” (or even using the phrase “affiliate marketing channel” or “affiliate channel” yoursef) more than likely exceed 90%. It is a very common phrase you’ll hear from marketers.
Looking back at the year that’s about to pass, I have analysed our 2016 blog posts that were most frequently shared and quoted. So, in the best tradition of “readers’ choice” lists, I am hereby excited to bring you the list of the best 2016 content that was published on AM Navigator’s blog. ~ Top 5 Affiliate Marketing Posts of 2016 ~ 20 Affiliate Marketing Stats That Will Blo ...
The New Year of 2017 is quickly approaching, so much so that earlier this week I caught myself writing “2017” instead of “2016” at the end of this year’s date, and as it does, I’ve reached out to a hand-picked selection of affiliate marketing influencers seeking their input on what they think affiliate marketing may face, enjoy, or struggle with in the coming year.
Having just submitted a monthly affiliate marketing program performance report to one of our clients, I’ve felt strongly compelled to turn our experience into a case study. It is my hope that this case study will inspire others to grow their existing affiliate programs beyond their current levels. After all, too many face the exact same problem that this advertiser had.
Every year (since we started doing this in 2010) we hold a Christmas drawing whereby we give away passes to the upcoming Affiliate Summit conference, and this year is going to be no exception. With Affiliate Summit West 2017 being just around the corner, you want to hurry to enter for your chance to win one of the Networking passes that we have to give away.
Affiliate marketing industry is already more than twenty years old and, as it is with every professional field, it’s got an array of its own terms and abbreviations. Industry people use them understanding their precise meaning(s). Outsiders, however, can (and do) get easily confused by some of the words and phrases in which we operate.
It’s that time when the next year’s budgets are being finalized and professionals interested in affiliate marketing are contacting us about the conferences they should consider attending in 2017. The reason being that every year since 2009 we’ve published our lists of all affiliate marketing conferences and events known to us — throughout the globe.
Regardless of influencer marketing‘s fairly young age, there is no lack of resources on it out there. New researches and white papers, studies and articles come out nearly daily. It’s booming and it isn’t going anywhere. With many marketers looking for places to study influencer marketing in a coherent “A to Z” way, I’d like to devote my today’s blog post to the three places ...
Those of you who are frequent visitors of my blog have, undoubtedly, noticed a fairly new “bookmark” featured in its header — one telling about “Geno’s next conference.” I announced the new show right here three months ago. Time flies and three short weeks from now, on November 14, 2016, right in the heart of Manhattan, I will be opening up this brand new influencer marketi ...
I’ve got an exciting news to announce. My newest LinkedIn video course is out! You may remember that my previous course was geared towards aspiring affiliate marketers. Since its release in 2014, it was viewed nearly 200,000 times; and the time has come for us to record a course for brands who wish to leverage the power of affiliate marketing to promote their products (or se ...
The year’s fourth quarter is already here, and online marketers couldn’t be more excited. eMarketer predicts that this holiday season retail ecommerce with grow 17%, with ecommerce sales representing 10.7% of total holiday retail sales, and nearing $95 billion. Interestingly though, according to Market Track’s research, 27% percent of consumers plan to finish the bulk of the ...
Did you know that Heath & Beauty is one of the top 3 affiliate marketing categories out there [more here]? Over the years we set up, launched, and managed over a dozen of affiliate programs in this vertical; and today I am happy to announce the newest affiliate program we have set up (and are currently managing) — that of Michael Todd Beauty.
Having traveled to 25 countries in the past 18 years, I do have quite a number of frequent flyer miles “under my belt.” With these, though, I also have quite some experience of unexpected travel complications (from damaged luggage to medical emergencies to whole trip cancellations). With time life taught me about the importance (and convenience) of insuring my travels.
Earlier this year, AM Navigator turned 10. We didn’t make noise around it, as our deeds have always spoken louder that any words. In the course of these years we launched and managed well over 100 affiliate programs across all of the world’s major affiliate networks (CJ, Rakuten, Pepperjam, ShareASale, AvantLink, Affiliate Window, Webgains, Commission Factory, etc).
Amazon.com is the planet’s biggest online store (whose 2015 revenue exceeded $100 Billion). Walmart, on the other hand, is the world’s largest company by revenue ($482.1 Billion in 2015) and also the globe’s largest corporate employer (third only to the U.S. Department of Defense and Chinese Army). Both of these remarkable businesses actively employ affiliate marketing to generate sales.
“There is a time for everything, and a season for every activity under the heavens,” but every season is right to have a good cookie or cake! So, with pleasure, I bring you our sweet client, David’s Cookies. Started by a classically-trained French chef, David Liederman, the business not only has well over 200 stores globally, but also runs a thriving online storefront.
Yesterday, a post on the “podcasts all affiliate marketers should subscribe to” appeared on Forbes.com. It listed great podcasts, and I especially appreciated the author’s approach — one underscoring the multifacetedness of affiliate marketing and the consequent “need to be updated on what’s going on everywhere at all times.