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Every year (since we started doing this in 2010) we hold a Christmas drawing whereby we give away passes to the upcoming Affiliate Summit conference, and this year is going to be no exception. With Affiliate Summit West 2017 being just around the corner, you want to hurry to enter for your chance to win one of the Networking passes that we have to give away.
Affiliate marketing industry is already more than twenty years old and, as it is with every professional field, it’s got an array of its own terms and abbreviations. Industry people use them understanding their precise meaning(s). Outsiders, however, can (and do) get easily confused by some of the words and phrases in which we operate.
It’s that time when the next year’s budgets are being finalized and professionals interested in affiliate marketing are contacting us about the conferences they should consider attending in 2017. The reason being that every year since 2009 we’ve published our lists of all affiliate marketing conferences and events known to us — throughout the globe.
Regardless of influencer marketing‘s fairly young age, there is no lack of resources on it out there. New researches and white papers, studies and articles come out nearly daily. It’s booming and it isn’t going anywhere. With many marketers looking for places to study influencer marketing in a coherent “A to Z” way, I’d like to devote my today’s blog post to the three places ...
Those of you who are frequent visitors of my blog have, undoubtedly, noticed a fairly new “bookmark” featured in its header — one telling about “Geno’s next conference.” I announced the new show right here three months ago. Time flies and three short weeks from now, on November 14, 2016, right in the heart of Manhattan, I will be opening up this brand new influencer marketi ...
I’ve got an exciting news to announce. My newest LinkedIn video course is out! You may remember that my previous course was geared towards aspiring affiliate marketers. Since its release in 2014, it was viewed nearly 200,000 times; and the time has come for us to record a course for brands who wish to leverage the power of affiliate marketing to promote their products (or se ...
The year’s fourth quarter is already here, and online marketers couldn’t be more excited. eMarketer predicts that this holiday season retail ecommerce with grow 17%, with ecommerce sales representing 10.7% of total holiday retail sales, and nearing $95 billion. Interestingly though, according to Market Track’s research, 27% percent of consumers plan to finish the bulk of the ...
Did you know that Heath & Beauty is one of the top 3 affiliate marketing categories out there [more here]? Over the years we set up, launched, and managed over a dozen of affiliate programs in this vertical; and today I am happy to announce the newest affiliate program we have set up (and are currently managing) — that of Michael Todd Beauty.
Having traveled to 25 countries in the past 18 years, I do have quite a number of frequent flyer miles “under my belt.” With these, though, I also have quite some experience of unexpected travel complications (from damaged luggage to medical emergencies to whole trip cancellations). With time life taught me about the importance (and convenience) of insuring my travels.
Earlier this year, AM Navigator turned 10. We didn’t make noise around it, as our deeds have always spoken louder that any words. In the course of these years we launched and managed well over 100 affiliate programs across all of the world’s major affiliate networks (CJ, Rakuten, Pepperjam, ShareASale, AvantLink, Affiliate Window, Webgains, Commission Factory, etc).
Amazon.com is the planet’s biggest online store (whose 2015 revenue exceeded $100 Billion). Walmart, on the other hand, is the world’s largest company by revenue ($482.1 Billion in 2015) and also the globe’s largest corporate employer (third only to the U.S. Department of Defense and Chinese Army). Both of these remarkable businesses actively employ affiliate marketing to generate sales.
“There is a time for everything, and a season for every activity under the heavens,” but every season is right to have a good cookie or cake! So, with pleasure, I bring you our sweet client, David’s Cookies. Started by a classically-trained French chef, David Liederman, the business not only has well over 200 stores globally, but also runs a thriving online storefront.
Yesterday, a post on the “podcasts all affiliate marketers should subscribe to” appeared on Forbes.com. It listed great podcasts, and I especially appreciated the author’s approach — one underscoring the multifacetedness of affiliate marketing and the consequent “need to be updated on what’s going on everywhere at all times.
An interesting question came to me from a Europe-based consultant who is now focused on affiliate recruitment for a client. His current focus is U.S. affiliates. After describing his situation, he asked: Do you know where I would be able to find a list of the biggest 15-20 partners on the average US program? The short answer is: you can identify some of the top affiliates by ...
Whether you are an affiliate working in the Beauty vertical, or a marketer catering to Travel-focused audiences, or Business ladies, you’re gonna love Stowaway Cosmetics. This client of ours sells “premium cosmetics that are half the size and half the price.” The idea is simple and ingenious — offer busy women quality cosmetics that’s easy to carry.
Earlier today I spoke at CJU 2016, one of the year’s major affiliate marketing events. This was my fifty-eighth time addressing people from stage but my very first time speaking at a CJU. The room full of over 150 digital marketing managers of Fortune 500 companies was a perfect place to deliver my perspective.
When you have a product or a service to sell, one of your primary tasks lays in finding the shortest and surest way to your customer’s heart. For years marketing theorists have been analyzing and practitioners experimenting with an array of vehicles to carry the message from the advertiser to the end-consumer. Some have been more effective than others.
I’ve been running these giveaways for more than 3.5 years, with nearly 30 passes won by my blog’s readers since the first draw I ran. This year is no exception. Passes to Affiliate Summit’s Las Vegas show were won in winter, and with the summer show being just a few short weeks away, today I am pleased to announce the 2016 Summer Giveaway of 3 Affiliate Summit passes! This ...
No week passes by without someone reaching out to me via social media about their “great” affiliate program. Somehow Twitter and LinkedIn end up being the top platforms preferred by most of these recruiters. Having received another one of such invites via Twitter, I thought of putting together a blog post dissecting the anatomy of an affiliate recruitment Tweet/post doomed to failure.
It’s that time of the year when I am getting ready to speak at a few major affiliate marketing conferences, and in conjunction with all of my upcoming travel, I am happy to announce that besides speaking (the details on which you may find below), I am also going to be holding free affiliate program audits. These are going to be available across Europe and the United States.