Geno Prussakov

  • Affiliate Marketing for Advertisers LinkedIn Video Course Is Out

    I’ve got an exciting news to announce. My newest LinkedIn video course is out! You may remember that my previous course was geared towards aspiring affiliate marketers. Since its release in 2014, it was viewed nearly 200,000 times; and the time has come for us to record a course for brands who wish to leverage the power of affiliate marketing to promote their products (or se ...

    Geno Prussakov/ Geno Prussakovin Affiliate- 6 readers -
  • 7 Ways to Prepare Your Affiliate Program for Q4 Holiday Marketing

    The year’s fourth quarter is already here, and online marketers couldn’t be more excited. eMarketer predicts that this holiday season retail ecommerce with grow 17%, with ecommerce sales representing 10.7% of total holiday retail sales, and nearing $95 billion. Interestingly though, according to Market Track’s research, 27% percent of consumers plan to finish the bulk of the ...

    Geno Prussakov/ Geno Prussakovin Affiliate- 11 readers -
  • Client Spotlight: Travelex Travel Insurance Affiliate Program

    Having traveled to 25 countries in the past 18 years, I do have quite a number of frequent flyer miles “under my belt.” With these, though, I also have quite some experience of unexpected travel complications (from damaged luggage to medical emergencies to whole trip cancellations). With time life taught me about the importance (and convenience) of insuring my travels.

    Geno Prussakov/ Geno Prussakovin Affiliate- 12 readers -
  • 5 Affiliate Marketing Podcasts To Listen To

    Yesterday, a post on the “podcasts all affiliate marketers should subscribe to” appeared on It listed great podcasts, and I especially appreciated the author’s approach — one underscoring the multifacetedness of affiliate marketing and the consequent “need to be updated on what’s going on everywhere at all times.

    Geno Prussakov/ Geno Prussakovin Affiliate- 10 readers -
  • Client Spotlight: Stowaway Cosmetics Makeup Affiliate Program

    Whether you are an affiliate working in the Beauty vertical, or a marketer catering to Travel-focused audiences, or Business ladies, you’re gonna love Stowaway Cosmetics. This client of ours sells “premium cosmetics that are half the size and half the price.” The idea is simple and ingenious — offer busy women quality cosmetics that’s easy to carry.

    Geno Prussakov/ Geno Prussakovin Affiliate- 9 readers -
  • Influencer Marketing Conference 2016 Coming to New York City

    When you have a product or a service to sell, one of your primary tasks lays in finding the shortest and surest way to your customer’s heart. For years marketing theorists have been analyzing and practitioners experimenting with an array of vehicles to carry the message from the advertiser to the end-consumer. Some have been more effective than others.

    Geno Prussakov/ Geno Prussakov- 10 readers -
  • Tweet to Win a Free Pass to Affiliate Summit East 2016

    I’ve been running these giveaways for more than 3.5 years, with nearly 30 passes won by my blog’s readers since the first draw I ran. This year is no exception. Passes to Affiliate Summit’s Las Vegas show were won in winter, and with the summer show being just a few short weeks away, today I am pleased to announce the 2016 Summer Giveaway of 3 Affiliate Summit passes! This ...

    Geno Prussakov/ Geno Prussakov- 10 readers -
  • 5 Tips for Effective Affiliate Recruitment on Social Media

    No week passes by without someone reaching out to me via social media about their “great” affiliate program. Somehow Twitter and LinkedIn end up being the top platforms preferred by most of these recruiters. Having received another one of such invites via Twitter, I thought of putting together a blog post dissecting the anatomy of an affiliate recruitment Tweet/post doomed to failure.

    Geno Prussakov/ Geno Prussakovin Affiliate Social- 17 readers -
  • Free Audits in Amsterdam, Vienna, New York, and Los Angeles

    It’s that time of the year when I am getting ready to speak at a few major affiliate marketing conferences, and in conjunction with all of my upcoming travel, I am happy to announce that besides speaking (the details on which you may find below), I am also going to be holding free affiliate program audits. These are going to be available across Europe and the United States.

    Geno Prussakov/ Geno Prussakovin Affiliate- 19 readers -
  • 20 Affiliate Marketing Stats That Will Blow Your Mind

    Ten years ago, when I was writing my very first book on affiliate marketing, I greatly struggled with the lack of statistical data on this industry, and quoted lack of research on it in my first interviews too. In this day and age, however, there is plenty of great data out there; and today I bring you my compilation of 20 bite-sized Tweetable nuggets (each representing an i ...

    Geno Prussakov/ Geno Prussakovin Affiliate- 5 readers -
  • Affiliate Marketing – Effective Online Fundraising Method

    When it comes to fundraising, we sell fruit and cookies, engage in outreach to potential donors (using methods ranging from direct contact to casting wider nets via social media), employ numerous other online and offline techniques, but affiliate marketing is an avenue that most non-profits and charities are not even aware of; and, consequently, it remains one of the most underutilized methods.

    Geno Prussakov/ Geno Prussakovin Affiliate- 9 readers -
  • Affiliate Marketing – CMO’s Least Mastered Area of Digital Marketing

    A recent collaborative survey, conducted by Fanatics Media in partnership with Marketo, produced an eye-opening Chief Marketing Officer (CMO) Benchmark Report. Among the other things analyzed, the study sought to find out the most (as well as the least) mastered areas of digital marketing for present-day CMOs.

    Geno Prussakov/ Geno Prussakovin Affiliate Mobile EMail- 17 readers -
  • 2016 Affiliate Marketing Conferences, Trade Shows, Events

    Eighth time in a row, I am putting together my annual list of performance affiliate marketing conferences, trade shows, and events not to miss this year. Below you may find the ones to consider attending in 2016. Some are geographically-specific, others are niche-centric, but everyone in the industry should find a suitable show (or several) to attend.

    Geno Prussakov/ Geno Prussakovin Affiliate- 15 readers -