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This post was written by Tobias Silber, director of marketing at GeoEdge It’s easy for publishers to be lulled into a false sense of security. The Wild West of the early Internet has been tamed. Direct sellers and programmatic exchanges serve up mainly legitimate ads, weeding out inappropriate content via detailed vetting and ad specs. The problem is, not every ad can be eyeballed.
Ad quality is always a concern for publishers. However, it often becomes a game of “Whac-A-Mole,” as publishers try to combat bad ads. One way to do this is through ad-verification services. We asked executives at the Wall Street Journal, the Los Angeles Times, Business Insider and Complex Media for some of the big issues they encounter when it comes to ad quality and how they address them.
Just because it’s a porn website doesn’t mean PornHub takes all comers. The site maintains fairly strict guidelines as to what kinds of ads it will and won’t accept. Booze, gambling and nudes, for example, are encouraged. Monkeys wearing pants, however, need not apply. Corey Price, PornHub’s vp of advertising, told us why PornHub takes security very seriously and how it makes ...