- Our Blog
#GivingTuesday is just five weeks away (December 2), and many nonprofits are ramping up their fundraising plans. If you’re a business, you have a PR opportunity: extend the Black Friday weekend with a #GivingTuesday cause marketing campaign. For those unaware of #GivingTuesday, it’s technically the fifth day of the holiday shopping season following Black Friday, Small Busi ...
I admit, I love stats. After reading yet another social media infographic that didn’t tell me anything about my communications business other than Pinterest is important, I decided to curate seven studies and statistics that would make an impact on a communicator’s approach. Here are seven random statistics that just may change your PR plan: 1) Ethics Matter Did you know tha ...
Brian Solis gave a speech about his new e-book, “What If PR Stood for People and Relationships?” last week at a private Vocus-Cision event at Google Headquarters. The gist of Brian’s speech was to focus on being valuable to audiences rather than achieving online success. Success in PR today is defined as views.
Adam Singer closed last Thursday’s Future of PR Conference with a timely session on data analytics and other, free PR tools from Google. His overarching message: use data to guide your efforts, and avoid data puking. Yes, you read that right. “Don’t data puke,” said the Google Analytics evangelist.
Vocus and Cision hosted the Future of PR Conference at Google Headquarters in Mountain View, CA yesterday. The event opened with panel of brand practitioners who actively debated what PR will look like. The active conversation was waged by: Dennis Goedegebuure, head of global SEO at Airbnb John Earnhardt, director of corporate communications at Cisco Ken Yeung, strategy & ...
Everyone is talking about Ello, pros and cons right now. Whether or not Ello succeeds is probably inconsequential in the near term. The real takeaway for communicators? A growing population of people want content that’s ad free and won’t overtly sacrifice their privacy. You can say what you want about the positioning and Ello’s success in meeting it.
There are many trends in media, many of which revolve around social media and the incredible amount of data it creates. But social media marketing blogs are not informing their publics about the one trend they cannot afford to miss: The incredible power video holds on the marketplace. Let’s be clear, we are not talking about broadcast TV, which is in a continuing slow decline.
A common mistake with PR is an over-messaged approach to communicating. If good PR produces word of mouth for a brand, over-messaged communications is one of the fastest ways to fail. Most brands don’t have as much momentum as Apple to get away with this approach. Why? Corporate messaging means a lot to executives and maybe employees.
Five hundred million people received a complimentary copy of U2′s new album Songs of Innocence last week. People are not happy about the forced music download, dubbing it spam. Perhaps in U2 and Apple’s joint bid for staying power and relevance they went too far. Some PR experts dub the move a forced purchase. What Songs of Innocence really teaches us is the importance of opting in.
Every week we see a new story about a leak, a hack, or mistaken post of data and content that the public was not supposed to see. From Johnny Manziel’s party gaffes to political secrets, everything seems to get leaked these days. The question is how do communicators manage reputation in the certain face of embarrassing moments.
Facebook changed its algorithm last week again. As usual, you could see marketers and content creators complaining online in a variety of media forms. It’s amazing to see this phenomena happen every month or so, almost like clockwork. Facebook algorithm changes and tweaks are analagous to Google’s search algorithm changes.
Many communicators are talking about the #IceBucketChallenge. Many brands are wondering if they can leverage it for their own PR and social media campaigns. Of course, it can be as many celebrities, CEOs and executives are publicly doing it. It shows them in a more humane light doing something fun instead of buttoned up. The real question is should it be something you participate in.
Six years ago I decided not to practice media relations anymore. I did not enjoy the ceaseless pitching of reporters. While the media relations clients represented about a third of my business, coverage was the only thing clients really seemed to care about. When I shuttered my media relations practice, I also stopped describing my agency as a PR firm. One comes with the other was my logic.
In a time when more brands want their media assets to work together, Gannett joined Time Warner Inc., News Corp. and the Tribune Co. by moving to split its print assets from its digital and broadcast media. Specifically, Gannett newspapers and magazines will stand alone while its online media and broadcast units form another company.
Many people dream about publishing a book, but few realize the public relations benefit of such an effort. If you publish a business book, you create the ideal vehicle to position your business, generate earned media, and win new customers. Here are the six ways you can use a business book to strengthen your company’s PR and overall marketing efforts: 1) Instant thought leader ...
Ad retargeting uses web browser cookies to convert interested buyers with advertisements on third party sites. Like many tactics it works well enough for brands to keep using it, increasing conversion ratios by 70 percent. But the conversions may not be worth the antagonism of potential clients. In essence, marketers sift through the water and walk away with a few pieces of g ...
There’s so much marketing information out there about data. I think data is fantastic, but agree with my colleague Rich Becker when he says that it can blind us, tricking us to take the wrong marketing approach. Marketers should focus relentlessly on customers by introducing, extending and sustaining great brand experiences.
Public relations is an oft-debated discipline. Just look at PRSA’s most recent attempt to define the discipline and the controversy it caused. Perhaps even more controversial is the mixing of public relations and SEO. Certainly, public relations and SEO are now working together as tactics. They share many of the same criteria for success, specifically third party conversations to build trust.
There are many approaches to influencer relations. Some PR pros cultivate relationships for months online, and others pitch them out of the dark. Having built and advised on influencer campaigns for the better part of a decade for brands like Google, the American Red Cross and Vocus, I have learned a thing or two about this delicate practice.
Content creators focus on many tactical forms, from blogs and infographics to events and video. These days more content creators are turning to podcasting as a method of differentiation. Yes, podcasting is back. It’s like those 1980s-esque boat shoes that everyone seems to be wearing now. All jokes aside, you should take a serious look at podcasting as a means to augment you ...