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When we ask prospective customers if they know how their website is performing, they often quote a Bounce Rate percentage or some other standard Google Analytics site metrics such as “pages per session” or “time on site” and so on, with the assumption that a bounce rate above some percentage is bad.
Last August, Google released its website phone call tracking feature, Website Call Conversions. This feature allows marketers to track website visitors from AdWords’ paid listings with call tracking phone numbers dynamically inserted onto web pages. Most importantly, the phone calls are tracked to the keyword level.