George Mathew

  • How Videos Can Make a Powerful Impact On Your Online Conversions

    What internet retailer wouldn’t want to increase their average order value? A survey of online retailers (Best Buy, Newegg, and Under Armour – to name a few), found an increase in average order value (AOV) when they implemented product videos. Retailers that had videos on all of their product pages had close to 9% ...

    George Mathew/ The Daily Egg- 14 readers -
  • How To Build Trust To Improve Website Conversions

    If you’re running an online business, you’re probably asking people to hand over their credit card details, their name, email address and maybe their phone number. Why would anyone do that if they don’t trust your site? Trust is the first step towards conversions. It isn’t very difficult to get people to start trusting your website — a good design, secure webpages, excelle ...

    George Mathew/ The Daily Eggin How To's- 13 readers -
  • 5 Quick Fixes That’ll Take Your Content Marketing Game a Notch Higher

    Content marketing takes more than just publishing an article. Many who jump into the boat feel that it’d be damn easy to get those shares and links. However that’s not always the case. In this post I will cover all the tips that you need to follow to step up this game. 1. Pay attention to the kind of content that you are creating Content creation isn’t just about opening Wor ...

    George Mathew/ DailySEOblogin Content- 16 readers -
  • 5 Quick Fixes That’ll Take Your Content Marketing Game a Notch Higher

    Content marketing takes more than just publishing an article. Many who jump into the boat feel that it’d be damn easy to get those shares and links. However that’s not always the case. In this post I will cover all the tips that you need to follow to step up this game. 1. Pay attention to the kind of content that you are creating Content creation isn’t just about opening Wor ...

    George Mathew/ DailySEOblogin Content- 10 readers -
  • Top 5 Usability Mistakes Killing Your Conversions

    Sometimes what you don’t know can be costly. It can lead to mistakes that lead to low conversions—deterring buyers, cutting into your profits and adding extra work. For conversions to occur, it’s important that you design your website so it’s easy for users to take action. As the face of your business, it needs to tell visitors what you do with absolute clarity.

    George Mathew/ The Daily Egg- 18 readers -
  • 5 Tips to Craft a Better Value Proposition

    Value propositions are everywhere—some good, some bad. Essentially a value proposition is your statement of what your company does best. But a lot of people have trouble communicating that in an easy-to-understand manner. Let’s imagine that you explain what you do simply and concisely. Clarity alone doesn’t cut the deal.

    George Mathew/ The Daily Egg- 19 readers -
  • How to Reduce Churn & Sell More with Customer Insight

    How do you sell a software/service to someone you know little to nothing about? And even more challenging, how do you keep that customer? Maybe you’re asking these same questions. Perhaps your buyers are excited about your product for the first few days. Then slowly, usage declines until one day, he no longer wants it.

    George Mathew/ The Daily Eggin How To's- 9 readers -
  • 6 Must-Know Tips for Successful A/B Testing

    Conversion rate optimization (CRO) lets you achieve something quite wonderful: it helps you get more out of your existing traffic. A/B testing is the secret sauce that makes that happen. But what happens when you finally decide to carry out A/B tests? You find tons of articles on the subject and are bombarded with advice—advice which is often conflicting in nature.

    George Mathew/ The Daily Egg- 16 readers -
  • Top 10 Dumb Landing Page Mistakes You Need to Avoid

    A landing page is a standalone page designed for one specific objective. Or it should be. In reality, most landing pages ask visitors to do a lot of things, and what happens instead is that users leave doing nothing. What does that mean? Most landing pages are designed to lose money. It’s saddening to see that businesses could have a lot more conversions if they weren’t mak ...

    George Mathew/ The Daily Egg- 15 readers -
  • The Science of Storytelling and How to Use It in Marketing

    During the Civil War, on May 12, 1863, a young Martha stood on her front porch as a battle raged nearby. A bullet passed through the scrotum of a soldier, travelled at least 100 feet more, then hit the reproductive tract of Martha, who nine months later gave birth to a baby boy. Incredible isn’t it? Almost impossible. Well, it is. It never happened. I even made the name up.

    George Mathew/ The Daily Eggin Social Content How To's- 21 readers -
  • 5 Landing Page Mistakes that Are Drowning Your Conversions

    Getting people to your landing page is half the journey; making them sign up is a different animal altogether. There are many factors that play against us, keeping us from letting that happen. The first problem is that users are busy and impatient. Most of them won’t care to read through the entire thing. If it’s something that they can’t grasp easily, they’ll leave.

    George Mathew/ The Daily Eggin Social- 20 readers -
  • Opt-In Pop-Ups: Are They Any Good?

    I happened to see the following comment on a case study on how pop-ups impact conversion. Source These comments may indicate that everyone hates opt-in pop-ups. In fact, you may hate pop-ups. But well-regarded marketers (Neil Patel is one) have indicated they get good results using them. So we have to ask: Is there any substance to all the negativity surrounding pop-ups? Do ...

    George Mathew/ The Daily Egg- 17 readers -
  • How to Inspire Email Opt-ins in 5 Seconds or Less

    With organic traffic dipping and PPC costs on the rise, email opt-ins may actually be on the decline. But all is not lost—if you take the time to make your opt-in page convert better. An opt-in page is the page tasked with convincing visitors to give you their email address. A very real problem with many opt-in pages is distraction. A decade ago, the average attention span was 12 minutes.

    George Mathew/ The Daily Eggin Paid Search EMail- 19 readers -
  • The Surprising Secret to Higher Email Open Rates

    Budget for email marketing is on the rise. In fact, email marketing is one the top three investments in B2B marketing, according to the B2B email marketing trends report by CircleResearch. But even with that increased budget, a lot of marketers are leaving conversions on the table. How? By not targeting customers.

    George Mathew/ The Daily Eggin EMail- 20 readers -