gerald murphy

  • Mobile trends to help you stand out in 2017 and beyond

    The way we ask for information is changing. The way we optimise must change too. Mobile use overtook desktop use in 2010. Mobile search on Google overtook desktop search only 18 months ago, in May 2015. How can we keep up with this fast paced device to stay ahead of the game tomorrow? Mobile voice search: the game changer A recent Yahoo study of 500,000 queries from Yahoo mob ...

    Search Engine Watch- 15 readers -
  • How mobile has changed our present and future search behaviour

    Well, first thing’s first. Mobile search isn’t mobile. We carry out most of our searches when we are static, on average 70%. Button tapping accuracy is reduced by 30% because we walk vertically. This is one of the reasons why voice search exists in the first place. Voice search is going to diminish the use of incorrect spellings which will eventually mean that PPC teams will, ...

    Search Engine Watchin Paid Search How To's- 13 readers -
  • Are search engines ‘semantic’?

    Let’s get to the crux of the matter. It never fails to make me smile when people misuse the term ‘semantic search’, so really… what is semantic web search? A simple definition of semantic search We often talk of semantic search as if it’s something new. Semantic search goes back years, even centuries. Here is a simple definition of semantic search… Let’s take a village.

    Search Engine Watchin Paid Search- 15 readers -
  • Search engine bias: an analysis from the index

    In a recent article right here on SEW, Christopher investigated the manipulation of UK political party autosuggest queries, but what exactly is search engine bias? Search engine bias is the unfair skewing of results and it sits within the intermediary mechanism of search systems (see diagram below) and biases can be split into three parts: 1) Non-neutral search engine technology Years ago stud.

    Search Engine Watchin Paid Search- 14 readers -
  • What do you need to know about ‘responsive content marketing’?

    When content marries with mobile, mobile will truly excel. At the moment, content is universal. You do some research, get the lightbulb moment and then write an article. You publish this to the web and, hey presto, it’s available on desktop, tablet and smartphone. The content itself will soon be responsive though. Text will actually change depending upon the device.

    Search Engine Watchin SEO Content- 22 readers -
  • What do you need to know about 'responsive content marketing'?

    When content marries with mobile, mobile will truly excel. At the moment, content is universal. You do some research, get the lightbulb moment and then write an article. You publish this to the web and, hey presto, it's available on desktop, tablet and smartphone. The content itself will soon be responsive though. Text will actually change depending upon the device.

    Search Engine Watchin SEO Content- 9 readers -
  • Exploring the correlation between social media and search rankings

    Just like email, social media is a communication medium and therefore cannot improve organic search rankings, but why is the SEO industry abuzz with social? A recent article here on SEW correctly discussed the effectiveness of harnessing social media but the article suggested, using Moz’s 2015 search ranking factors report, that we should use correlational reports. However...

    Search Engine Watchin Social- 8 readers -