gerry moran

  • 5 Ways To Rethink Your Content Marketing Strategy

    Flo, the infamous Progressive Insurance spokesperson inspired me to rethink my personal content marketing strategy. Every now and then you need to tweak your approach to your content marketing strategy to help you reach your business goals. Sometimes a ‘jump-start’ is in order! You see, I just installed the Progressive Insurance Snapshot in my car to get a discount, which w ...

    B2B Marketing Insiderin Content- 14 readers -
  • Can Content Marketing Accelerate Sales Pipeline?

    Can posting the right content for the right customer on the right channel at the right time really speed up a sale? When it’s put that way, that type of sales success sounds more like it’s driven by publishing instead of selling, right? I thought only call-blitzing sales rep could make a sale close faster.

    B2B Marketing Insiderin Content- 7 readers -
  • Handy-Dandy Guide To Content Marketing

    My great grandmother Michaelena always told me when I was growing up as a young boy, “Gerry, if you want better content, then you need to figure out a better way to ask for it!” Little did I know that this grandmotherly advice would translate into a very useful content marketing strategy. I find many B2B organizations linking business units to the feet-on-the-street sales o ...

    B2B Marketing Insiderin Content- 14 readers -
  • What Does Twitter Success Look Like?

    What do you need to achieve Twitter success? Is Twitter a means to an end or is it the end goal? Do you need 100,000 Twitter followers to be successful? Do you need to have engaging content to be a winner on Twitter? Or, do you need to increase your social and personal brand currency to help you reach your bigger goals? Winning marketing leaders, sales executives and thought leaders understa.

    B2B Marketing Insiderin Social- 6 readers -
  • The Cure For The Common Cold Call Is Social Selling

    Are you coughing up excuses why you missed your sales quota? Are you working at a feverish pace to get through your call list with no luck? Or, are you feeling depressed and alone since your calls and emails go unanswered? If you are experiencing these symptoms which prevent you from making a successful connection with a new sales prospect, then you have a case of the common bad cold call.

    B2B Marketing Insiderin Social- 10 readers -
  • If You Blog And No One Reads It Does It Really Matter?

    If you write a blog post and no one reads it, did you really write it? Hmmm. Now that’s a question for a content marketing guru, ninja or king to answer. Many marketers have met the challenge of finding and motivating co-workers, internal thought leaders and executive leadership to write blogs. These subject matter experts (SME) are an excellent reputation-building resources a brand.

    B2B Marketing Insiderin Content- 7 readers -
  • Blog More To Sell More

    86% of customers say they would engage with vendors if they provided insights or knowledge about their industry, states LinkedIn. Blogging is an excellent selling strategy and platform to provide these insights. You are in charge of your personal brand and your sales success. You don’t have to be an expert content marketer. You don’t have to be a social selling savant.

    B2B Marketing Insiderin Content- 4 readers -
  • Content Is King Only When The Kingdom Is Interested

    80% of B2B decision makers visit vendor-independent communities, vendor-sponsored forums, and LinkedIn at least monthly for business purposes, says Marketing Charts. I’d call these communities the customer conten kingdoms! This analogy derived from when I read bedtime stories to my children, Reily and Taylor, and I got to the story about the king. You know, where content is king.

    B2B Marketing Insiderin Content- 5 readers -
  • 5 Content Marketing Plays To Win At Social Selling

    Content marketing or social selling success is not as easy as turning on a switch. Using content for sales plays to connect with audiences to drive specific results has proven successful for many marketers and sales organizations. Having a content action plan or play on your chalkboard will help you move the move the sale forward toward the goal.

    B2B Marketing Insiderin Content- 13 readers -
  • 7 Must-Read Tips To Simplify Content Marketing Planning

    Forrest Gump tells us “Stupid is as stupid does.” Well, if that is the case then we should stop being stupid with our content marketing planning. Rather, the new quote should be “Simple is as simple does.” Simplification is the new innovator. Simplification is the new disruptor. Simplification is the key to a deeper customer connection.

    B2B Marketing Insiderin Content- 7 readers -
  • Change Your LinkedIn Profile From A Resume To A Reputation Destination

    What does a good craft beer bar have in common with a great LinkedIn profile? Both are great destinations that get more visits based on their reputation! If you’ve ever walked into a great craft beer bar, the bartender, or cicerone, can provide you an excellent customer experience by asking you a set of questions to lead you to what you should be drinking based on what you like.

    B2B Marketing Insiderin Social- 11 readers -
  • 15 Resources To Help Improve Your Personal Branding

    Strong personal branding will help you sustain a solid career, develop a deeper relevant network and help you advance your agenda. You probably are not doing it as good as you could. You see, the biggest barrier to your personal branding success is the lack of planning, strategizing and goal-setting.

    B2B Marketing Insiderin Social- 10 readers -
  • Content Is The Key To Social Selling Success

    Content marketing is the key to open the door to your social selling success. And, to walk through that door, you need slide content through the customer’s ‘mail slot’ to make a connection, build a relationship and help close the deal. Yes, helping to frame the business opportunity and presenting features and benefits are essential. However, we do all of that with content.

    B2B Marketing Insiderin Social Content- 13 readers -
  • How To Avoid Being An Unknown Subject Matter Expert On Social Media

    If a subject matter expert (SME) speaks and no one hears him, is he really a subject matter expert? Well, yes and no. He is an expert. However, the expertise is going to waste. There are many ways to unleash your subject matter expertise with social media. You just have to start building your reputational footprint by talking your insight-based talk in the social watering ho ...

    B2B Marketing Insiderin Social How To's- 14 readers -
  • 10 Customer Experiences You Need To Deliver Today

    The customer experience is your next competitive battleground. Are you prepared to win it? You can claim victory by way of this competitive differentiation war by offering the lowest prices or providing a superior, surprising and spectacular customer experience! You may win the price battle, but that is only a short-term solution. However, you will always win the customer experience war.

    B2B Marketing Insider- 10 readers -
  • How To Use Content Marketing To Be An Incredible Seller

    Do you want to hear a social selling fairy tale? Mirror mirror on the wall, who’s the most important influencer of all? You are, or should be, if you want to control your selling destiny and bust your quota! Step in front of the social selling mirror today and ask yourself “Am I an influencer?” There’s no I in team, but there is one in influencer – and the “I” is you!.

    B2B Marketing Insiderin Content How To's- 12 readers -
  • Stop Being Snubbed On The Buyer’s Journey!

    If you were a hitchhiker on the B2B highway, would customers pick you up? Or, would they stick their disapproving and down-turned thumb out? Many new prospects and consumers might consider you a traditional selling stranger – who will scare, bother and inundate them with unwelcome emails – and an unworthy candidate to help them solve their business challenges.

    B2B Marketing Insider- 8 readers -
  • 3 Incredibly Easy Ideas To Get Customers To Pay For Content

    Is your gated content worth the relationship currency you’re asking your customers to pay? What you think is valuable content may be considered worthless to the customer on their buying journey! Like a toll road, gated content full of how-to insight and relevant research is likely the quickest way for your client to reach their decision destination.

    B2B Marketing Insiderin Content- 12 readers -
  • Treat Content Like Confetti!

    Who’s ever been covered in confetti – like the aftermath of the New Year’s celebration? A ton of confetti dropped from the roof-top and spread over a block of people has a much different effect than unloading a pallet of paper in the middle of that one block. The same effect goes for thought leadership content. No one enjoys one big source of hard-to-consume content.

    B2B Marketing Insiderin Content- 8 readers -
  • 30 LinkedIn Sales Triggers

    The key to social selling success is fishing where the fish are. You might be fishing where the fish are, but you do know what to do when you get a nibble on the line? Many sales meetings are full of fish tales about the one that got away. These fishing holes are filled with sellers, who did not use social selling techniques. GerryMoran.png">GerryMoran.

    B2B Marketing Insiderin Social- 10 readers -