Gianluca Fiorelli

  • Of Moz and the State of Industry

    Disclaimer Many of you, readers, may do not know that I am a Moz Associate, apart from being an independent Strategic SEO consultant and blogger for Stateofdigital.com. However, as an Associate, I am not a Moz employee, therefore I do not know the details that led to the recent layoff of 60 Moz’s employees.

    Gianluca Fiorelli/ State of Digital- 15 readers -
  • What the hell is Content?

    Estimated reading time: 11 minutes, 45 seconds I always have a contrasted feeling when it comes to “Content” and web marketing. From one side, I consider it an excellent opportunity – as I will explain – also for small brands to earn momentum, visibility and authority in their niche. On the other side, though, I really dislike how content often is: Misunderstood; Consider ...

    Gianluca Fiorelli/ State of Digitalin Social EMail Content- 13 readers -
  • The 30 minutes competitive research

    Estimated reading time: 10 minutes, 25 seconds Every time we receive a quote request, we are also asked by the potential clients to discuss what we will do so to improve their business via organic search or, in general, thanks to our digital marketing services. If you are serious, you will have not presented an “SEO package”, you will prepare a pitch.

    Gianluca Fiorelli/ State of Digitalin SEO- 14 readers -
  • A Midsummer Night’s Digital Dream

    While all the Search world is occupied in talking about the Life and Death of Google Plus, during these days of relatively quiet thanks to the (short) period of (half) vacation I gifted myself with, I started “dreaming” about the future of search and digital marketing. I thought it was interesting to dream about it; at the end, are not we already in the second half of this ...

    Gianluca Fiorelli/ State of Digitalin SEO- 14 readers -
  • What is SEO (part 2)

    This post is the ideal sequel of What is SEO and what it is not. A rant, which I published here on State of Digital a couple of months ago. That post was – as the title clearly tells – a rant. This one, on the contrary, has a positive nature and will try to clarify: What makes SEO a unique digital marketing discipline; How it is different from others because of its same ...

    Gianluca Fiorelli/ State of Digitalin Social SEO- 18 readers -
  • A marketer’s tribute to Christopher Nolan

    If you love cinema, as I do, then you probably agree with me that the first two months of the year are an endless series of not-to-miss-events: festivals like Sundance or Berlinale and awards of all kinds as the BAFTAs, the SAG Awards, the awards of the Writer’s Guild of America, and of course, the Academy Awards.

    Gianluca Fiorelli/ State of Digital- 11 readers -
  • The AEDE tax: the stupidest Internet law ever

    The AEDE tax: the stupidest Internet law ever Yesterday the Spanish Parliament approved the amendment draft to the Spanish Law of Intellectual Property. This amendment (anteproyecto de ley, in Spanish) is also known as Canon AEDE (AEDE Tax), and it has very important consequences for every company registered in Spain and having a web site.

    Gianluca Fiorelli/ I Love SEO- 18 readers -
  • Mozcon 2014 – Day 1

    Mozcon 2014 – Day 1 Good morning folks! For the first time today I’ll be experimenting with live-blogging, and I will do it from the Seattle Convention Center and Mozcon. Please forgive any mistyping, as I’m quite sure I’ll invent some new ...

    Gianluca Fiorelli/ I Love SEO- 18 readers -
  • Google is… a Google Suggest divertissement

    Google is… a Google Suggest divertissement One of best features of Google is Google Suggest. We all take advantage of it, both for professional and personal use, because it offers a quite precise flavor of what are the most common queries people do about something or someone, and how – for instance – a brand is perceived.

    Gianluca Fiorelli/ I Love SEOin SEO Google- 9 readers -
  • The arrogance of SEOs

    The arrogance of SEOs I am an SEO, I am not some illiterate pseudo marketer who talks about SEO, usually for declaring its death. I am an SEO but I can’t stand many things many SEOs usually do and think. This is not a Black Hat vs. White Hat post. It is about something more serious, which – resumed in one phrase – is: SEO is not the f$%&·$ng center of the Universe! I ...

    Gianluca Fiorelli/ I Love SEOin SEO- 25 readers -
  • How Nostradamus predicted @mattcutts. No, really

    How Nostradamus predicted @mattcutts. No, really Ok, ok… this post is not really about Nostradamus, and – eventually – neither about Matt Cutts, but – do you see? – you saw that title shared somewhere and you clicked. The title did its job. Nostradamus, Matt Cutts… what a weird combination, isn’t it? But probably there are many SEOs out there thinking that Matt was foreseen ...

    Gianluca Fiorelli/ I Love SEOin SEO How To's- 6 readers -
  • The spirit of @Moz. An open letter to the community

    The spirit of @Moz. An open letter to the community This post is dedicated to Goodnewscowboy, a friend and fellow Moz community member, who left us too soon two years ago. Once upon a time Some of you consider me an expert. I am not, and surely there was a time I was an expert of nothing. Back in 2003, when I started my career as Internet marketer, I didn’t know anything ab ...

    Gianluca Fiorelli/ I Love SEO- 11 readers -