gina casagrande

  • Taking Aim: A Target Market Checklist

    With well over 100 million households in the U.S., it’s not practical (or possible) to target everyone. Smart business owners know the importance of zeroing in on a niche market. By choosing the right audience and tailoring marketing messages accordingly, even the smallest companies can give large corporations a run for their money.

    Marketing Land- 4 readers -