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Every time you turn on the radio or TV, you see a so-called expert being interviewed. The Today Show, CNN, Talk Radio, local morning shows and all the rest rely on these experts to give background and insight on the hot topics of the day. For these experts, the result of being on TV or radio is that their BUSINESS SOARS, they become an IN-DEMAND SPEAKERS, and one media booking leads to more.
It’s the first question we’re asked by almost everyone – “What do you do?” And it’s an invaluable opportunity to make a meaningful impression. You never know who could be asking the question. It could be your next biggest client or referral partner. So don’t squander the opportunity by sounding like everyone else. Here are some tips on how to make yourself memorable. 1.