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If you haven’t been responsible for media relations, earned media may seem most scary or out of reach, but it really isn’t. Earned media is one of the most cost-effective ways to raise brand awareness and — if it’s done well — increase sales. Today, though, given that word of mouth is more effective than paid media, earned media is even more crucial to gaining authority for y ...
When a company such as Facebook introduces a new feature, marketers have two simultaneous reactions: excitement and skepticism, like a child discovering fire for the first time. When Facebook unveiled its Instant Articles, the appeal was instant, but so was the potential drawback. Do we really want another place to share our content? How much do we want to fragment our audienc ...
Content Marketing, Content Promotion, Earned Media, Executive's Corner, Owned Media, Paid Media, Shared Media There is an interesting fight happening in marketing departments around the globe: Where does content marketing belong? Does it belong to the PR pros because they are natural storytellers and are trained to craft a great story? Does it belong to advertisers because, without distribu.
The trend toward using the web to grow your business continues. Email keeps growing exponentially, with trillions sent every year, Facebook went from university students only in 2004 to more than a billion users eight years later. Pinterest became one of the fastest-growing social networks ever, and billions of videos are streamed on YouTube each day.