Ginny Marvin

  • Google trying TV ad buying again with DoubleClick Bid Manager

    To allow advertisers to buy and compare video ad performance across linear TV and digital, Google is bringing programmatic access to linear TV inventory to DoubleClick Bid Manager (DBM). The new offering, announced at the National Association for Broadcasters (NAB) conference in Las Vegas on Monday, taps inventory sources from WideOrbit, clypd and Google Fiber, the company’s ...

    Ginny Marvin/ Marketing Landin Google- 14 readers -