Ginny Marvin

  • Quora’s ads platform is out of beta and available globally

    Quora, the place to get questions on just about any topic you can dream up answered by people who know about it, has now opened its self-serve ads platform to advertisers globally. More than 300 advertisers from a range of verticals have been using on the platform while in beta. Shopify, Hubspot, Thinkific, Udacity, and Hired are among the companies that have been running campaigns.

    Ginny Marvin/ Marketing Landin Display- 20 readers -
  • Google Hotel Ads now showing nightly price trends

    Google’s Hotel Ads are starting to show pricing trends on mobile. Sergey Alakov spotted the update on Thursday. The widget shows the best prices for a one-night stay. If no pricing is available, the bar will be white instead of blue. Clicking on the price goes to a page of ads for “Best prices per night for a 1-night stay” with pricing from OTAs like Expedia, Booking and Orbitz.

    Ginny Marvin/ Search Engine Landin SEO Google- 14 readers -
  • IAB releases final Dynamic Content Ad Standard

    After a public comment period, the IAB has updated and ratified the standard for creating dynamic content ads, first introduced last October. The schema will enable developers, ad content management systems, ad servers and media platforms to efficiently create, serve and measure ads that are dynamically personalized based on user factors such as gender, location, weather and language.

    Ginny Marvin/ Marketing Landin Display Content- 13 readers -

About the author

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  • Ginny Marvin
  • I cover paid media at @sengineland & @marketingland. Coverage: &
  • 1083 posts by Ginny Marvin
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