Ginny Marvin

  • Report: Android app eCPMs beat iOS for first time in Q4

    The advertising revenue engine of Apple’s app ecosystem has long outpaced Android. Yet, iOS’s monetization dominance has shown signs of vulnerability, and a new report points to further cracks. In Q4 2016, Android app eCPMs surpassed those of iOS apps for the first time since PubMatic began tracking it two years ago, the company reported in its Quarterly Mobile Index Report, ...

    Ginny Marvin/ Marketing Land- 11 readers -
  • YouTube’s unskippable 30-second video ads will sunset next year

    YouTube has announced that it will no longer support 30-second video ads that users can’t skip, starting next year. “We’re committed to providing a better ads experience for users online. As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers,” a YouTube spokesperson said in a statement.

    Ginny Marvin/ Marketing Landin Google- 17 readers -
  • AdWords Converted Clicks sunsets for good in March

    It’s been months since Google first announced it would be deprecating “converted clicks” for “conversions” in AdWords. The metric is going away for good in March. As of September 2016, advertisers could no longer use “converted clicks” in bidding strategies. When March comes, any “converted clicks” columns will no longer show in AdWords reporting.

    Ginny Marvin/ Search Engine Landin Paid Search SEO Google- 13 readers -
  • Google Data Studio removes 5 free reports limitation

    If you’ve been using the free version of Google Data Studio and run up against the limit of five reports per account, good news. All accounts can now create an unlimited number of reports in Data Studio. Google introduced a free version of its data visualization and reporting tool a couple of months after the launch of Google Analytics 360 Suite last year.

    Ginny Marvin/ Marketing Landin Google- 16 readers -
  • Pinterest introduces Search ads with Keyword and Shopping campaigns

    Pinterest introduced its anticipated Search Ads product on Wednesday. Search ads will open up ad inventory across the more than 2 billion searches that the company says happen on the platform every month. The new offerings include Keyword campaigns and feed-based Shopping campaigns. Barilla, eBay, Garnier and Target have been among the brands testing the new search campaigns.

    Ginny Marvin/ Marketing Landin Social- 23 readers -