Ginny Marvin

  • EU proposes privacy rules that extend to Gmail, Facebook Messenger, Skype

    New rules proposed by the European Union on Tuesday stand to change the way Google, Facebook and other digital media companies and ad technology firms collect consumer data. The updates, aimed at increasing and streamlining digital privacy protections for consumers across the European Union, would affect electronic communications services beyond traditional telecommunication ...

    Ginny Marvin/ Marketing Landin Social- 11 readers -
  • Turn agrees to settle with FTC over privacy violations for digital ad tracking

    Turn, which operates a demand side platform (DSP) and data management platform (DMP) that facilitate digital ad targeting, has settled with the Federal Trade Commission over charges it continued tracking consumers even after they opted out of tracking. The FTC alleged that Turn used unique mobile identifiers to track Verizon Wireless customers regardless if they had blocked ...

    Ginny Marvin/ Marketing Land- 17 readers -
  • Google agrees to change when it scans emails for ad targeting

    Google agreed to change its email scanning practice on Tuesday as part of a court settlement, The Verge first reported. The changes involve the way the company scans emails for ad serving purposes. With this agreement, Google will no longer scan emails to collect data used for ad targeting before emails hit users’ inboxes. In the class action suit — Matera v. Google, Case No.

    Ginny Marvin/ Marketing Landin Display EMail Google- 15 readers -
  • Bing Ads is building a bot to help you manage campaigns better

    There are now third-party bots available in Slack, Facebook Messenger, Google Sheets and elsewhere that marketers can use to get information about campaign performance and, in some cases, take action. At the Bing Ads Next event at the Microsoft campus in Redmond, WA a few weeks ago, executives spoke extensively about Microsoft’s work in machine learning, artificial intelligence and bots.

    Ginny Marvin/ Search Engine Landin Paid Search SEO- 11 readers -