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Original manufacturers that sell their goods in retail chains can now begin promoting those locations to nearby consumers within their own AdWords ads. Google announced the launch of affiliate location extensions in AdWords on Thursday, giving manufacturers a new way to support their offline retail distribution efforts on Google.
The IAB Tech Lab released a standard for dynamic content ads this week for public comment. The standard is a schema (structured meta data) aimed at increasing the relevancy of ads — and eliminating the need for creating dozens of ad variations — by automatically tailoring ads based on user factors such as gender, location, weather and language.
Along with a set of recommendations for effectively reaching shoppers on mobile this holiday season, Google published a compilation of stats to help round out a picture of how mobile is influencing shopping behaviors in-store and online. Here’s a look at what the data indicate about how mobile will play a role in retailer and brand success this coming season. Don’t count on brand loyalty.
Advertisers can now get forecasts for their existing keywords, in addition to campaigns, in Keyword Planner. If you haven’t checked out this feature in Keyword Planner, it’s worth taking a look. After clicking on the “Select from account” button shown above, there is an option to select Campaign or Keyword from a drop down.
Google’s test to bring text messaging to AdWords ads will soon be rolling out of beta. Google has been testing click-to-text in AdWords search ads for several months now. Call extensions have been around for years, but the new message extensions give users another option to connect with businesses that will be especially appealing to the call-phobic and those aiming to avoid ...
In an unusual move, Yahoo has begun running display ads that drive users directly to search results pages. A search on Moat.com shows a series of display ads from Yahoo prompting users to “Search now” to find the right asthma treatment, the most popular cars, deals on a new truck, coupons for oil changes and more. These ads link to search results pages on Yahoo and sometimes Bing.
Early this summer, Google announced it was launching, via invite, a way to automatically import Salesforce data into AdWords. That function now appears to be rolling out generally. Salesforce.com is an option available under the Linked accounts menu. This morning was the first time I noticed it, though it may have started rolling out earlier.
To consumer advocates, payday loans have become synonymous with predatory lending. The small, short-term loans often come with astronomic interest rates that can pull consumers who are trying to get by paycheck-to-paycheck into a deepening hole of debt. Just this week the FTC fined a payday lending group $1.3 billion for deceptive loan practices.
Google is testing a new look for text and link ads for AdSense publishers. In a post, Google said, “The new look introduces a minimalist design that brings the focus back on the text content.” The ad ad text is left justified, the entire background is white and the button is offset to the right corner. Publishers will start seeing the new look showing on some impressions.
The latest version of AdWords Editor includes support for various ad formats as well as the new device bid adjustments for desktop, tablet and mobile. App marketers can create and edit universal app campaigns in Editor to show app install ads across Google Search, Play, YouTube, and in apps and mobile sites on the Display Network.
Bing Ads is testing changes to device bidding in the wake of Google’s move to revert back to distinct device bidding (though the bid adjustment structure remains) for desktop, tablet and mobile introduced in 2013 with Enhanced Campaigns. Even through the Enhanced Campaigns period, Bing Ads had always offered more control with a tablet bid adjustment that could range from -20 ...
Criteo, the performance marketing technology firm that got its start in retargeting, has signed an agreement to acquire HookLogic. Founded in 2004, New York-based HookLogic powers shopping ads on retail sites like Walmart, Best Buy, Target and Macy’s, giving manufacturers and brands a way to feature their products in search results to in-market consumers.
Amazon has taken several steps over the past year to crack down on fake paid reviews on its marketplace. The company has sued over 1,000 individuals and websites and buyers accused of dealing in fake reviews. Now, Amazon says, incentivized reviews will only be available through the Amazon Vine program.
In a keynote discussion Wednesday morning, Google’s Jerry Dischler, VP of search ads, and Babak Pahlavan, senior director of product management for analytics Solutions and measurement, discussed a wide range of topics affecting search marketers and made several announcements. The search ads news centered around audience targeting while the Analytics announcements ranged from ...
Google made several announcements around analytics at SMX East in New York City on Wednesday. In a keynote discussion and blog post, Babak Pahlavan, senior director of product management for analytics solutions and measurement at Google, explained a number of new features and product tests available for both the free and paid versions of Google’s analytics suite.
In a significant development, advertisers will soon be able to reach users across devices with Google remarketing campaigns as Google stops relying on cookies and mobile IDs to identify users for remarketing lists. Brad Bender, VP of display and video advertising at Google, announced the shift in a blog post and is set to discuss it during Advertising Week in New York City on Monday.
Soon advertisers will be able to reach users across devices with Google remarketing campaigns. This is a significant development as Google has not previously supported cross-device retargeting. For example, currently, if a user comes to an advertiser’s site on a mobile phone, the advertiser is not able to retarget that user later on a desktop, unless they also visit the site on desktop.
Shopping campaign management has arrived in Bing Ads Editor version 11.4. The update makes it possible to create new Shopping campaigns and edit existing one in Editor. A new Shopping settings tab is now available in the editor panel to set the store ID, region of sale and campaign priority. To make it easier to bulk manage product groups, Bing Ads has done away with the n ...
Google is simplifying the set up for tracking website call conversions in AdWords. The initial set up is the same, with the option to set up website call conversions under from the Conversions section of AdWords. Now instead of having to add a tag for each time a phone number is listed on the landing page, you only have to add one piece of conversion tracking code on your site.