Ginny Marvin

  • 7 features you’ll only find in the new AdWords Next interface

    Even though the new AdWords Next UI doesn’t quite have feature parity with the current AdWords yet, it actually offers some exclusive features. They can be hard to identify without some hunting, so we’ve gathered them here in one place. The new interface has been steadily rolling out to more advertisers over the past year, and Google says it will be available to everyone by year-end.

    Ginny Marvin/ Search Engine Landin Google- 15 readers -
  • The biggest trends & changes in PPC so far in 2017

    In 2016, mobile drove the nearly $6 billion year-over-year increase in search spend and and surpassed desktop for the first time, according to the IAB. Now that mobile is a given and we no longer have to wonder if this is its year, let’s look at the big trends, launches and news we’ve seen so far from Google AdWords and Bing Ads in 2017, starting with the other key given: machine learning.

    Ginny Marvin/ Search Engine Landin Paid Search SEO Google- 27 readers -
  • TAG launches tool to help keep ads off apps that pirate content

    The Trustworthy Accountability Group, a trade organization aimed at keeping fraud and other criminal activity out of digital advertising, has launched a tool to track apps that distribute illegal pirated content, including TV shows, music and movies. The initiative provides a shared resource for TAG members — which include brands and publishers such as Disney, Warner Bros.

    Ginny Marvin/ Marketing Landin Display Content- 20 readers -