Ginny Marvin

  • IAB releases schema standard for dynamic content ads

    The IAB Tech Lab released a standard for dynamic content ads this week for public comment. The standard is a schema (structured meta data) aimed at increasing the relevancy of ads — and eliminating the need for creating dozens of ad variations — by automatically tailoring ads based on user factors such as gender, location, weather and language.

    Ginny Marvin/ Marketing Landin Display Content- 5 readers -
  • Yahoo is using display ads to drive search traffic for competitive terms

    In an unusual move, Yahoo has begun running display ads that drive users directly to search results pages. A search on shows a series of display ads from Yahoo prompting users to “Search now” to find the right asthma treatment, the most popular cars, deals on a new truck, coupons for oil changes and more. These ads link to search results pages on Yahoo and sometimes Bing.

    Ginny Marvin/ Search Engine Landin SEO- 7 readers -
  • AdSense tweaks the look for text ads again

    Google is testing a new look for text and link ads for AdSense publishers. In a post, Google said, “The new look introduces a minimalist design that brings the focus back on the text content.” The ad ad text is left justified, the entire background is white and the button is offset to the right corner. Publishers will start seeing the new look showing on some impressions.

    Ginny Marvin/ Marketing Landin Display Google- 10 readers -
  • Bing Ads opens pilot for device bidding

    Bing Ads is testing changes to device bidding in the wake of Google’s move to revert back to distinct device bidding (though the bid adjustment structure remains) for desktop, tablet and mobile introduced in 2013 with Enhanced Campaigns. Even through the Enhanced Campaigns period, Bing Ads had always offered more control with a tablet bid adjustment that could range from -20 ...

    Ginny Marvin/ Search Engine Landin SEO- 11 readers -
  • Criteo set to acquire HookLogic

    Criteo, the performance marketing technology firm that got its start in retargeting, has signed an agreement to acquire HookLogic. Founded in 2004, New York-based HookLogic powers shopping ads on retail sites like Walmart, Best Buy, Target and Macy’s, giving manufacturers and brands a way to feature their products in search results to in-market consumers.

    Ginny Marvin/ Marketing Land- 11 readers -
  • Google (finally) launches cross-device retargeting

    Soon advertisers will be able to reach users across devices with Google remarketing campaigns. This is a significant development as Google has not previously supported cross-device retargeting. For example, currently, if a user comes to an advertiser’s site on a mobile phone, the advertiser is not able to retarget that user later on a desktop, unless they also visit the site on desktop.

    Ginny Marvin/ Marketing Landin Google Retargeting- 26 readers -