Ginny Marvin

  • Account-level ad extensions now available in Bing Ads

    Bing Ads announced Tuesday that it is rolling out account-level ad extensions globally over the next few weeks. Via the Bing Ads UI, Google Import, Bing Ads API and Bulk Upload tools, advertisers can set extensions at the account level rather than having to repeatedly assign the same extensions at the campaign or ad group levels.

    Ginny Marvin/ Search Engine Landin SEO- 12 readers -
  • Google kills test of second description in search ads

    A little over six months ago, Google began a small test allowing advertisers to add a second description line to expanded text ads in AdWords. The extra line of copy would add up to 80 more characters to ads. That test is now winding down and will not be rolled out. Advertisers included in the test have begun seeing a notification in AdWords alerting them, “Starting this Sep ...

    Ginny Marvin/ Search Engine Landin Google- 11 readers -