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The latest product listing ad (PLA) test by Google is a real estate play. Spotted by the folks at ChannelAdvisor, Google is testing an expandable view of PLAs that takes the total number of ads in view from five to sixteen. In the screenshot above, you’ll see the arrow icon in the lower right corner of the PLA ad block.
Ad disapproval notices are typically uninteresting bland affairs, free of controversy. Last week, however, a disapproval notice from Google raised eyebrows. WordStream received a disapproval notice for a Gmail ad — the ads looks similar to email messages and appear in the Promotions tab — in a campaign that used “curvy” and “plus size” keywords in the targeting.
Among the updates in V2 of the Bing Ads Keyword Planner are impression share benchmarks. An update to Bing Ads Keyword Planner is out, boasting four new features: more competitive insights and benchmarking, customizable ad group and keyword bids, a new source for keyword suggestions and time range customization up to 24 months for keyword search volume.
Apple’s attempt to improve the mobile in-app ad experience with the launch of iAd never made the splash the company had anticipated. Advertisers balked at sky high rates, executing ads was far from simple, and Apple was tight-fisted with its data. All that has added up to years of low market share.
Retailers continued to increase their ad budgets on Facebook in Q4. Campaign management platform Nanigans released Q4 2015 performance stats of its clients — primarily e-commerce and gaming advertisers — running ads Facebook mobile and desktop ads. Overall, ad budgets rose 11 percent from Q3 and Q4.
Facebook is running a test to expand the Facebook Audience Networks’ reach to mobile web advertising, according to an AdExchanger report. The social network confirmed to AdExchanger that the test, which apparently started about a month ago, is running and acknowledged that Diply is among the small set of publishers participating.
The year that display ad spend finally overtakes search in the US may finally have arrived. Emarketer estimates that display ad spend in the US will reach $32.17 billion in 2016 compared to $29.24 billion in search spend. If reached, this milestone will have taken a bit longer than originally anticipated.
Facebook released new stats on the performance of the Facebook Audience Network (FAN) and a narrower focus for the company’s LiveRail business in a blog post on Thursday. FAN is the in-app advertising network that Facebook launched globally in October 2014 to give advertisers access to in-app inventory while harnessing Facebook’s data and targeting capabilities.
Amazon released a flurry of performance stats for 2015 on Tuesday, including updates on just how popular sponsored product advertisements have become on the e-commerce platform. The company says global adoption of Sponsored Products grew by 100 percent among Amazon sellers in 2015. The ads drove more than $1.5 billion in sales globally last year, according to Amazon.
Twitter’s new Conversational Ads mix polls with custom hashtags and rich media with the aim of getting users to share their responses with their own followers. With Conversational Ads, brands can pose a question with two answers to choose from, each incorporating custom hashtags that show up in the ad copy and in the call-to-action buttons.
The move is now official: Bing has taken over serving search results and ads for AOL from Google. Initially announced in June 2015, the 10-year deal effects all AOL search traffic worldwide and on all devices. For more details on what this means in terms of market share, be sure to read Greg Sterling’s coverage on Search Engine Land.