Ginny Marvin - Page 30

  • Amazon: Adoption Of Sponsored Products Ads Grew By 100 Percent in 2015

    Amazon released a flurry of performance stats for 2015 on Tuesday, including updates on just how popular sponsored product advertisements have become on the e-commerce platform. The company says global adoption of Sponsored Products grew by 100 percent among Amazon sellers in 2015. The ads drove more than $1.5 billion in sales globally last year, according to Amazon.

    Ginny Marvin/ Marketing Land- 26 readers -
  • Bing Now Powers AOL Search: What Advertisers Need To Know

    The move is now official: Bing has taken over serving search results and ads for AOL from Google. Initially announced in June 2015, the 10-year deal effects all AOL search traffic worldwide and on all devices. For more details on what this means in terms of market share, be sure to read Greg Sterling’s coverage on Search Engine Land.

    Ginny Marvin/ Search Engine Landin SEO- 20 readers -