google webmaster central

  • How we fought webspam - Webspam Report 2016

    With 2017 well underway, we wanted to take a moment and share some of the insights we gathered in 2016 in our fight against webspam. Over the past year, we continued to find new ways of keeping spam from creating a poor quality search experience, and worked with webmasters around the world to make the web better.

    Google Webmaster Central Blogin How To's- 12 readers -
  • Similar items: Rich products feature on Google Image Search

    Image Search recently launched “Similar items” on mobile web and the Android Search app. The “Similar items” feature is designed to help users find products they love in photos that inspire them on Google Image Search. Using machine vision technology, the Similar items feature identifies products in lifestyle images and displays matching products to the user.

    Google Webmaster Central Blogin Google- 13 readers -
  • #NoHacked: A year in review

    We hope your year started out safe and secure! We wanted to share with you a summary of our 2016 work as we continue our #NoHacked campaign. Let’s start with some trends on hacked sites from the past year. State of Website Security in 2016 First off, some unfortunate news. We’ve seen an increase in the number of hacked sites by approximately 32% in 2016 compared to 2015.

    Google Webmaster Central Blog- 17 readers -
  • Closing down for a day

    Even in today's "always-on" world, sometimes businesses want to take a break. There are times when even their online presence needs to be paused. This blog post covers some of the available options so that a site's search presence isn't affected. Option: Block cart functionality If a site only needs to block users from buying things, the simplest approach is to disable that sp ...

    Google Webmaster Central Blog- 15 readers -
  • Introducing the Mobile-Friendly Test API

    With so many users on mobile devices, having a mobile-friendly web is important to us all. The Mobile-Friendly Test is a great way to check individual pages manually. We're happy to announce that this test is now available via API as well. The Mobile-Friendly Test API lets you test URLs using automated tools.

    Google Webmaster Central Blog- 18 readers -
  • Protect your site from user generated spam

    As a website owner, you might have come across some auto-generated content in comments sections or forum threads. When such content is created on your pages, not only does it disrupt those visiting your site, but it also shows some content that you may not want to be associated with your site to Google and other search engines.

    Google Webmaster Central Blogin SEO- 19 readers -
  • What Crawl Budget Means for Googlebot

    Recently, we've heard a number of definitions for "crawl budget", however we don't have a single term that would describe everything that "crawl budget" stands for externally. With this post we'll clarify what we actually have and what it means for Googlebot. First, we'd like to emphasize that crawl budget, as described below, is not something most publishers have to worry about.

    Google Webmaster Central Blogin SEO- 18 readers -
  • Enhancing property sets to cover more reports in Search Console

    Since initially announcing property sets earlier this year, one of the most popular requests has been to expand this functionality to more sections of Search Console. Thanks to your feedback, we're now expanding property sets to more features! Property sets help to show how your business is seen by Google across separate websites or apps.

    Google Webmaster Central Blog- 15 readers -
  • An update on Google's feature phone crawling & indexing

    Limited mobile devices, "feature-phones", require a special form of markup or a transcoder for web content. Most websites don't provide feature-phone-compatible content in WAP/WML any more. Given these developments, we've made changes in how we crawl feature-phone content (note: these changes don't affect smartphone content): 1.

    Google Webmaster Central Blog- 17 readers -
  • Rich Cards expands to more verticals

    At Google I/O in May, we launched Rich Cards for Movies and Recipes, creating a new way for site owners to present previews of their content on the Search results page. Today, we’re expanding to two new verticals: Local restaurants and Online courses. Evolution of search results for queries like [best New Orleans restaurants] and [leadership courses]: with rich cards, results ...

    Google Webmaster Central Blog- 15 readers -
  • Building Indexable Progressive Web Apps

    Progressive Web Apps (PWAs) are taking advantage of new technologies to bring the best of mobile sites and native applications to users -- and they’re one of the most exciting new ideas on the web. But to truly have an impact, it's important that they’re indexable and linkable. Every recommendation presented in this article is an existing best practice for indexability -- regar ...

    Google Webmaster Central Blogin Social- 11 readers -
  • Here’s to more HTTPS on the web!

    Cross-posted from the Google Security Blog. Security has always been critical to the web, but challenges involved in site migration have inhibited HTTPS adoption for several years. In the interest of a safer web for all, at Google we’ve worked alongside many others across the online ecosystem to better understand and address these challenges, resulting in real change.

    Google Webmaster Central Blog- 14 readers -
  • Using AMP? Try our new webpage tester

    Accelerated Mobile Pages (AMP) is a great way to make content on your website accessible in an extremely fast way. To help ensure that your AMP implementation is working as expected , Search Console now has an enhanced AMP testing tool. This testing tool is mobile-friendly and uses Google's live web-search infrastructure to analyze the AMP page with the real Googlebot.

    Google Webmaster Central Blog- 12 readers -
  • Webmaster Forums Top AMP Questions

    It has been busy here at Google Webmaster Central over the last few weeks, covering a lot of details about Accelerated Mobile Pages that we hope you have found useful. The topics have included: What is AMP? How to get started with Accelerated Mobile Pages How can Google Search Console help you AMPlify your site How to best evaluate issues with your Accelerated Mobile ...

    Google Webmaster Central Blogin SEO- 14 readers -
  • 8 tips to AMPlify your clients

    Here is our list of the top 8 things to consider when helping your clients AMPlify their websites (and staying ahead of their curiosity!) after our announcement to expand support for Accelerated Mobile Pages. Getting started can be simple If a site uses a popular Content Management System (CMS), getting AMP pages up and running is as straightforward as installing a plug-in.

    Google Webmaster Central Blogin Social- 13 readers -