gordon campbell

  • Do’s & Don’ts When Pitching Your Digital Services

    Do’s & Don’ts When Pitching Your Digital Services Estimated reading time: 9 minutes, 58 seconds I started my career in digital marketing working agency side, and like many other digital marketers, I was often involved in proposals and sales pitches to try and win clients. The particular agencies I started with were extremely lean in terms of size but often punched abov ...

    State of Digitalin SEO- 9 readers -
  • Spider Traps: An SEO issue that even Google suffers from..

    Estimated reading time: 9 minutes, 28 seconds A spider trap is an incredibly common problem that can be found on websites of all sizes and can cause rankings to plummet and could even be considered a security issue.. Spider traps can affect your search engine rankings is because it reduces the ability for search engine spiders to crawl your site efficiently and wastes crawl equity.

    State of Digitalin Paid Search SEO Google- 8 readers -
  • Reciprocity and Digital Content Seeding

    Estimated reading time: 4 minutes, 16 seconds One of the key things that I have learned from promoting my own content online is that if you share the content of others, there is a good chance that when you publish content, they will be more open to sharing your content too. I believe a lot of the time this could be related to the principle of reciprocity.

    State of Digitalin Social Content- 13 readers -
  • How to get a job or progress your career in digital marketing

    Estimated reading time: 9 minutes, 21 seconds How I got started Before I started working in digital marketing full time, I worked as a recruitment consultant for an engineering recruitment business. Everything was going well and it was a good company to work for. I was quite happy in my job and received a couple of promotions, so I was on a reasonably good salary considerin ...

    State of Digitalin Paid Search Display How To's- 13 readers -
  • Easy Ways for Digital Marketers to Supplement Their Income

    Estimated reading time: 6 minutes, 17 seconds This post looks at ways that myself and others have used their digital marketing knowledge and experience to make some additional income. The methods below won’t result in you being able to quit your job, and they won’t make you a life-changing amount of money, but they could certainly help you earn some extra money each month ...

    State of Digitalin Affiliate Paid Search- 12 readers -