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In June, China's biggest search engine Baidu officially announced organic search queries would be encrypted and no longer be carried in the http header. Google has long implemented a similar strategy, with Bing following not long after. Now, it is Baidu’s turn to abandon the practice. For years, many local webmasters have used organic keyword data (i.e.
Using Sina Weibo and Baidu Trends Indexes to Understand China's Travel Trends Gordon Choi | January 5, 2015 | Comments | Tweet Buffer Chinese New Year travel data is a good way to demonstrate how to use Sina Weibo and Baidu Tools to better understand Chinese travel behavior. Baidu’s Index and 360’s So Index are two indexes we have looked at in past columns.
Chinese Market Data Trends for Baidu and 360 Gordon Choi | December 1, 2014 | Comments | Tweet Buffer Analyzing data from China's two biggest search engines is the best way for online marketers to understand Chinese market trends and Chinese search engine user behavior. Looking at data in Baidu's Index and 360's So Index is one of the best ways for online marketers to unde ...
There are four key channels consumers use when searching for and booking hotels online. These four major online channelsare: Search engines Comparison websites Hotel booking engine websites Hotel chain/brand websites Unless a hotel booking engine website has a stronger brand value than that of major competitors – where the majority of Web traffic will be direct traffic – the ...