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  • Ogilvy’s Rory Sutherland on playing the long game in advertising

    Sutherland: ‘Always had a creative bent’ While other ad executives jump ship every three years, 2018 will mark three decades vice chairman Rory Sutherland has spent with the Ogilvy & Mather Group. Since joining as a graduate trainee in 1988, he has risen through the ranks to spearhead its behavioral science unit, Ogilvychange — gaining blue ticks and Ted views along the way.

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  • Unilever isn’t flogging Google for misplaced ads

    Google has taken a beating the past week for letting ads appear next to extremist content, but the world’s second-largest advertiser is unfazed. Unilever CMO Keith Weed said at Advertising Week in London that the consumer goods giant has not suspended its investment in Google products like YouTube.

    Digidayin Google- 16 readers -
  • How L’Oreal Paris uses influencers

    The rise of the beauty blogger has made over the cosmetics industry. Today, marketers not only navigate cut-and-dried celebrity endorsements but the reams of Instagram-famous contour queens. But in these new waters, where high fees and confusion persist, how should they handle these relationships? Last year, L’Oréal Paris created a five-member beauty squad, made up of ethni ...

    Digidayin How To's- 14 readers -
  • The species discovered in agency meetings (and there are a lot of them)

    Meetings are a necessary, if trying, part of office life. For agencies, meetings can take up large swathes of the day. We asked execs at U.K. agencies to fill us in on the people who can tip a meeting over from productive to hellish. You might want to double-check you aren’t here. The jargonist The industry is awash with jargon. Meet its peddler: The jargonist.

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  • What Ted Baker has learned from shoppable video so far

    Brands’ experience with shoppable video usually follows a pattern: They’ll release a clip, wax lyrical about the future of retail and then — after the campaign is over — crickets. But Ted Baker is an exception. The fashion retailer is now on its fourth shoppable video, this time as part of its SS17 campaign Meet The Bakers.

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  • UK agencies see promise in Facebook’s latest Snapchat clone

    With Messenger Day, Facebook has rolled out (yet another) Snapchat clone. Inside agencies, the announcement was initially met with eye rolls. But U.K. buyers say it has more to offer advertisers than they might expect. Messenger Day was pushed out worldwide with Facebook’s latest update last week.

    Digiday- 16 readers -
  • Inside the agency: Havas heads to King’s Cross in London

    Until this month, Havas’ 1,700 U.K.-based employees had been scattered across seven London locations. But now they have no excuse to avoid grabbing that coffee. The group’s newly built European headquarters, HKX, opened at King’s Cross in February to unite its 24 U.K. agencies, including Havas Media and Havas London, under one roof. Four years in the making, the new space is No.

    Digiday- 24 readers -
  • How insurer Direct Line moved to pay-for-performance with agency Mediacom

    In a world of zero-margin deals and hidden fees, Direct Line Group has done the unthinkable. It has created a payment model with its media agency that both parties actually like. Previously, the U.K. insurer paid MediaCom, which it has worked with since spinning off from RBS in 2012, by commission with a bonus based on the agency’s media-buying performance.

    Digidayin How To's- 14 readers -
  • How Birchbox uses Facebook Live as an R&D lab

    Facebook Live is an experiment for most brands, but for beauty box delivery company Birchbox it also functions as a real-time R&D lab. The brand, which broadcasts live across all of its six markets including the U.K., is using the tool to gain greater insights into what products consumers want to see, and how.

    Digidayin Social How To's- 17 readers -
  • Unpleasant times: The gloves come off at London ad conference

    It was a day of heated debate at the ISBA’s annual conference in central London this Wednesday. Old themes at the British advertising trade body’s gathering — like fraud, brand safety and transparency — were given new urgency in Procter & Gamble chief marketer Mark Pritchard’s wave-making IAB speech in January on the “murky at best, fraudulent at worst” media landscape.

    Digiday- 18 readers -
  • What brands need to know about Facebook’s bot update

    While Google and Amazon press ahead with voice bots and smart assistants, Facebook’s chatbot offering has stalled out a bit. Fashion brand Everlane last week announced it would discontinue its Facebook Messenger service after two years. And for every Messenger evangelist, there are just as many brands that, like Everlane, are underwhelmed.

    Digiday- 18 readers -
  • SodaStream on being an activist brand in 2017

    Itai Bicher, SodaStream The current political landscape has created a tricky environment for brands. But one advertiser, carbonated drinks kit SodaStream International, says there is no better time to be an activist than 2017. Unlike many consumer goods companies, SodaStream was forged in the fires of controversy due to its inception in the West Bank.

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  • Boozy ideas: A pub crawl through London agency bars

    For better or worse, ad land has a drinking habit. Though the days of the extended liquid lunch are over, for many, alcohol remains a means to grease the wheels with clients and colleagues alike. But staff at U.K. agencies don’t even have to leave their premises to find something stiffer than an orange juice. The agency bar is a mainstay. Here we take a look inside some of the weirdest.

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  • How 5 brands are using ads on Instagram Stories

    Content from brands makes up one-third of the top-viewed Instagram Stories, the short, snappy video and photo montages, which disappear after 24 hours. And this January, Instagram unveiled ad units for its 4-month-old Snapchat clone to give snap-happy brands further reach beyond their followers. Rory Hallam, creative operations director at agency ThinkJam, said that while it i ...

    Digidayin Social How To's- 16 readers -
  • Inside The Specialist Works’ quirky office

    When performance agency The Specialist Works tricked out its North London HQ, it didn’t call a pricey interior design firm. Instead, it tapped the cheaper option, Jephsons Shopfitters — which specializes in the food retail, hospitality and catering industries — to decorate all three floors. The move is typical of the 14-year-old independent shop: scrappy, close-knit and quick ...

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  • How Duracell’s digital priorities have shifted

    This month marks the one-year anniversary of Duracell’s departure from the P&G stable, as part of the global conglomerate’s drive to slim down its categories and cut costs in the process. Now under Berkshire Hathaway, Duracell’s priorities have shifted, according to international CMO Tatiana-Vivienne Jouanneau.

    Digidayin How To's- 18 readers -
  • Confessions of a social agency exec: Clients still want to ‘go viral’

    All good things must end. The free lunch that was organic reach on social platforms is over. Now, brands looking to grow an audience on these three news feeds are told they must pay to play. In the latest edition of our Confessions series, where we exchange anonymity for candor, one social media agency executive in the U.K. said the cold, hard truth still hasn’t sunk in for many brands.

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  • What 1-800 Flowers has learned from its Watson-powered concierge

    IBM Watson is having a moment with brands. The North Face, Macy’s and 1-800 Flowers are some of the brands collaborating with the supercomputer to glean insights from the increasing mounds of data they collect from customers. 1-800 Flowers launched its IBM Watson-powered concierge service last May to help customers get more personalized results, at scale.

    Digiday- 12 readers -
  • 5 charts on how brands’ use of Snapchat is changing

    It’s called dark social for a reason: When it comes to Snapchat, brands are still feeling their way around blindly. If you spend six figures on paid placements in the app you’ll be able to glean TV-like metrics and soon probably more. But for those who have been using Snapchat for regular (that is, unpaid) content connecting with their followers has been a process of trial and error.

    Digidayin How To's- 13 readers -