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IBM Watson is having a moment with brands. The North Face, Macy’s and 1-800 Flowers are some of the brands collaborating with the supercomputer to glean insights from the increasing mounds of data they collect from customers. 1-800 Flowers launched its IBM Watson-powered concierge service last May to help customers get more personalized results, at scale.
It’s called dark social for a reason: When it comes to Snapchat, brands are still feeling their way around blindly. If you spend six figures on paid placements in the app you’ll be able to glean TV-like metrics and soon probably more. But for those who have been using Snapchat for regular (that is, unpaid) content connecting with their followers has been a process of trial and error.
Great ideas creep up on you when you least expect them. And advertising agencies have always taken great pains to create an environment that can foster “aha” moments for their creatives. For many, this extends to the bathroom too. While we’ve toured various ad agency offices, there’s often been one room missing: the bathroom.
When you think of successful content on Instagram, travel probably comes to mind. But the planes themselves? Unlikely. French aircraft-maker Airbus is out to change that. Under the watch of social media manager Anthony Rosendo, the company has grown its Instagram audience to 894,000 followers, more than double the number it had at the beginning of 2016 (around 400,000).
Netflix has done it. L’Oreal is doing it. And many more are talking about it. As navigating the convoluted online ad ecosystem can be ever treacherous, the number of advertisers taking control of their programmatic buying is growing. A recent survey from the World Federation of Advertisers (WFA) revealed that 21 percent of members are now buying programmatic in-house or via a hybrid model.
Last week, P&G’s chief brand officer Marc Pritchard called time out on digital advertising’s free pass: As part of the advertiser’s four-step plan to clean up the “antiquated” world of media buying, P&G asked its agencies to abide by a universal viewability standard set by the Media Ratings Council.
When football team Manchester United signed Juan Mata in 2014, the news was delivered through a straight-laced press release on its website. Two years on, when Paul Pogba re-joined the club last August, his transfer was confirmed via a Twitter music video featuring U.K. grime artist Stormzy. With the game’s international fan base growing, social media is more important than ev ...
Expedia was among the first to use Facebook Messenger chatbots last spring. It makes sense: The transactional nature of booking a holiday is a good fit for a chatbot. However, creating a seamless experience in a nascent area isn’t easy. Scott Crawford, Expedia’s vp of product management, said the experience has had its snags along the way — many early chatbots have been clunky ...
Things go full circle. In the mid-’90s, the internet was synonymous with chatrooms. And now teenagers are flocking to an app that feels a lot like AOL Instant Messenger — only this time with video. Houseparty, which launched in February 2016, is an app that markets itself as a “living room” for youngsters.
Spirited: Niall Mckee Niall Mckee admits his “slightly nebulous” title can throw people off at parties. In his last job, managing innovation for Diageo’s single malts in Western Europe, a bottle of Dalwhinnie would do the explaining for him. “I could say, ‘Here’s a bottle that I created from start to finish. Now it’s on the shelf.
For brands, taking programmatic trading in-house is tough. Some see it as an opportunity to cut costs and take greater ownership of their customer data. For others it is a way to leapfrog media agencies they no longer trust to give them a solution that’s best-in-class. Sometimes, it is all three. But those brands with the budget to consider their own solution are also the bra ...
With over a billion fans, the NBA claims to be the most popular sports league on social media. But in the football-mad U.K. market, it’s a newbie. So now the league is making a full-court press across the pond. At its office in Secaucus, New Jersey, NBA staffers sift through a firehose of live content. Every second of every game that’s beamed in from across the U.S.
The advertising industry is paying more lip service to diversity than ever — whether that’s CMOs setting quotas for the makeup of their agencies or CEOs banning “vacuous” stereotypes about yogurt-eating, humorless women. But the reality of women actually working in agencies is somewhat more complicated. There’s good news on progress, but it’s peppered with a ton of caveats. In the U.K.
Brands stateside have been able to broadcast in real time for little over a month now. But this week, Instagram announced that it will roll out Live broadcasts in several other countries, including the U.K. It’s an alluring proposition to those already hooked on Instagram’s ephemeral Stories, which now take pride of place in the feed.
Facebook Messenger has been luring brands and developers to its platform to create bots for just about everything from acting as a concierge to doling out advice. But there is a lot of variation in something as straightforward as a question-and-answer format. Brands have taken different approaches when it comes to chatbots. Here are a few.
The rise of social media marketing has spawned a host of cryptic job titles, including ninjas, wizards and, of course, influencers. But there’s nothing like your flesh and blood to cut through the jargon. We recently gave the parents of ad tech execs a crack at describing their kids’ jobs, with amusing results.
While rebates are a known — if controversial — practice in the U.K., hidden fees are different. In the latest installment of the Digiday Confessions series, where we grant anonymity in exchange for candor, a media agency veteran with over three decades of experience in advertising lifts the lid on the murky world of programmatic margins.
Shopping for lingerie could be an awkward affair, to say nothing of finding the perfect pair of £195 ($236) glittery nipple tassels. But if you’re a big spender at high-end underwear brand Agent Provocateur, you can ask advice from the privacy of your WhatsApp inbox. Here, store staff have spent the last year offering their top clients tailored updates on new arrivals and even ...
January is the month of self-improvement, a time to hit the reset button. Now, along with the juice cleanses and dry Januarys, there’s growing chatter about a different kind of cleanse: The digital detox. There are many reasons to go offline: Concerns about children’s attention spans, the false reality of social media and the ever-present privacy debate.
Last year, the internet collectively mourned the death of Instagram’s chronological timeline. Users complained. Marketers worried. And a change.org petition demanding its resurrection attracted over 342,000 signatures. But six months on, has it really been that bad? The algorithmic timeline, which came to most U.K.