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(This is the transcript from our new video so it may not read as well as a normal blog post would) Hi, I’m Graeme. My Paid Media Predictions for 2017. First off, audiences are going to become as vital as keywords are in search targeting, if they aren’t already. The tools are much more easy to use, meaning mass adoption is there for the taking.
So What is Ahrefs? Ahrefs started out back in 2011 as an SEO tool focussed on backlink analysis. Today it is used not only for backlink intelligence but also for SEO audits, content marketing analysis and link prospecting. Ahrefs regularly features in articles on the best SEO tools around, and this is largely due to its massive index and reputation for finding as many as, if not ...
(This is the transcript from our new video so it may not read as well as a normal blog post would) Hi, I’m Graeme, and I want to talk to you today about pattern matching and SEO. I’ve been quite interested in pattern matching as a concept over the past year or so, mainly from the point of view of Google’s search product being built upon pattern matching technology.
Getting To Know Your Audience Online 8th Oct 2015 Analytics | No Comments 3 minutes to read The success of any product or service comes down to a benefit that meets the needs of a customer and then achieving this at a larger scale. In spite of this, it’s all too common that although businesses know their product inside out, the opposite is true of people whose cash is needed ...
A long-trusted servant of mine, Screaming Frog, had itself a little upgrade back in June. A number of changes were made but the standout features that caught my attention were the new ‘Custom Extraction’ and, OMG… GOOGLE ANALYTICS INTEGRATION! SEOs, digital marketers and all other Holistic Inbound Internet Botherers rejoiced at the news, for at last there would be a means to ...
This is the transcript from our new video so it may not read as well as a normal blog post would. Hey, Kooz fans, I’m Graeme. I’m going to be talking to you today about how you can try and answer some questions about mobile search using Google Analytics. There’s no doubt about it. Mobile search is something that pretty much every business needs to be well aware of.
This is the transcript from our new video so it may not read as well as a normal blog post would. Howdy Koozai fans. I’m here today to talk to you about custom audience targeting via Facebook. A few months ago Facebook rolled out a new advertising platform or a new advertising option with Facebook ads that kind of picks up where Google’s Remarketing Lists have kind of paved th ...
Get in, pour coffee, log on, Tweet something glib then fire up Screaming Frog: that seems to be my routine of late. The reason Screaming Frog features is because it’s just sooooo useful. Now, no one tool can lay claim to being able to tick all the boxes for carrying out any SEO work so don’t sacrifice all others, but you can cover so much SEO ground with Screaming Frog that it merits a post.
Have you ever seen a random spike in traffic in your Google Analytics? Have you sat there and thought what on earth is that? Picture this scene. You’re sitting in a comfortable boardroom, a comfy chair, a nice hot cup of coffee. The boss comes in, whacks a great big chart up, a traffic chart. It’s gone through the roof, but bounce rates and conversions have gone through the floor.
Custom Audience Targeting With Facebook 22nd Jan 2015 Social Media, Facebook, Paid Search | 2 Comments The justification of the carpet bombing approach no longer stacks up. Wastage is a very tangible thing now. Open rates and Click through Rates are now not the “wizzy” jargon that board level bods roll their eyes at.
Forget Google Analytics for a moment. Step back and think as Marketing Managers what it is that you want your website to tell you (as well as do brilliantly making you/the boss stacks of cash in the process). There is a massive amount of ‘questions’ that you can ask of your website that Google Analytics can provide the ‘what’ for.
Crazy Egg is an Analytics tool, it’s a CRO tool, it’s an SEO tool, it’s a PPC tool. As much as it has been said before of other tools, I really think this is the Swiss Army knife of Digital Marketing tools and more than just a heat map. We use Crazy Egg at Koozai to help make sense of user conversion and engagement behaviour.
This is the transcript for our new video. Hi, today I’m going to talk to you about using Google Analytics to track basic SEO metrics. Google Analytics is a massively powerful tool made even better by the fact that, if you’re not using the premium version, it’s free, and the only cost is the time that you invest in implementing the tracking and extracting the data from it, whic ...
If there is one thing I’d urge you to do as a business using Google AdWords it would be to integrate Google Analytics into your Google AdWords campaigns and workflow. There is a whole heap of stuff from which you will benefit, and the upshot is that you and your business will increase the performance insights of your ads and campaigns.
If you’re investing time and money in Digital Marketing, then you need to know how your website is performing. Using an web analytics package like Google Analytics offers an off the shelf product that is free and easily installed. But we’ve no doubt your boss will want to know more about this package – as such, here are the answers to the questions they’re likely to ask.
This is the transcript for our new video. Hi. Today I’m going to talk to you about some basic Google Analytics troubleshooting. I’m going to focus on using two tools that are out on the market. There are many, but these two are some really handy ways of doing some quick analysis to seeing what has gone wrong with your Google Analytics tracking. The first tool is Tag Assistant.
A website should exist to serve a purpose. Gone are the days of having a site because, well everyone else has one so we may as well. A website should exist to feed a business leads, leads that convert to custom.Business websites need to serve the business. Understanding what role your site plays in the overall success of your business will better inform your marketing strategy.
When is a fruit not a fruit? It struck me when sticking a hashtag on a tweet the other day – to some an Apple is a fruit second, and a gadget brand first. This is what great branding is all about! By leveraging your audience, you can create your own brand. Here’s what your business needs to know. To a certain growing ilk of people, there is a virtual electronic fruit bowl vyin ...