graeme keeton

  • 25 Inspirational Resources for Copywriters

    Image via Shutterstock. As a copywriter, you need to be immersed in what’s going on in the world, even when those things seem completely unrelated to what you’re doing. Why? Because you’re writing for real people, who may end up being customers if you treat them right. We’re all just people, and what we really connect over is stuff which makes us go, “Woah!” For example, did ...

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  • Simple Recipes for No-Fail Landing Page Copy [+ Free Downloadable Worksheet]

    Who knew landing pages and cake had so much in common? Image via Shutterstock. In some ways, building a landing page is like baking a cake. Certain people prefer chocolate, and others like cream fillings, but there are some fundamental formulas (for both cakes and landing pages) that are tried and tested, and proven to produce positive results.

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  • For More Meaningful Copy, Think Like a Fiction Writer

    Think like a fiction writer (typewriter not required). Image by Everett Collection via Shutterstock. Copywriting is part of a bigger strategy aimed at selling something in exchange for money, for time, for support and so on. We know that appealing to emotions such as sadness, happiness and frustration works, but we’re grinding this method into a rut.

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