- Our Blog
Completing a web form online takes time and effort. This effort can be minimised by structuring the form well, and giving it a flow which will make it easier for customers. Indeed, every action a user takes within checkout carries a cost. This is sometimes referred to as an ‘interaction cost’. Every interaction your user has with your checkout carries a cost.
Long web forms can deter customers, and one way to reduce the workload is to remove unnecessary fields and questions. Your customers will understand that a certain amount of information is required – to complete a transaction, to register etc. However, it’s important to realise the drawbacks of being seen to ask too much of users.
Some web forms have to be longer than normal. While an ecommerce site can limit the user entry to an email, delivery address and payment details, some sites need more information. For example, forms on travel and financial websites have to be longer than most by necessity. Long forms like this can be off-putting for users as they can give the impression that the process is go ...
Filling in forms online can be a pain, but good design can make a lot of difference to the user experience. To coincide with our new Marketer’s Guide to Form Optimisation, produced in association with Fospha, I’ve collated some examples of great form design, or aspects of forms that are worth learning from.
Search traffic is of course vital for online retailers, but a new survey finds that more people use Amazon as the first port of call when looking for products. The second annual State of Amazon study by BloomReach found that 55% of consumers start their online product searches on Amazon, compared to 28% who opt for a search engine.
For executives, keeping up to date with trends and events in your industry is crucial in order to ensure that your business and its strategy remains relevant. It can be a major challenge however, with constraints on time and so many sources of information to choose from. It’s easy to see why many senior executives simply don’t have the time to perform the detailed research tas ...
The fast pace of business in the digital age means that businesses (and business models) are shifting more rapidly than ever. New technologies and innovations can quickly sweep away well established and seeking solid business models within just a few years. There are plenty of such examples from the digital age, Blockbusters and Kodak to name just two.
Recent stats suggest that the mobile web has the edge over apps in terms of m-commerce sales, but this doesn’t mean retailers should dismiss apps. Five to ten years ago, after the release of the first iPhone and before the widespread adoption of responsive design, there was a genuine decision to be made between apps and mobile web for retailers.
Wednesday 31st August was the first day of ClickZ Live and Shift San Francisco, an event which attracted more then 500 attendees. It featured speakers from Accenture, Forbes, Intel, M&C Saatchi Mobile and keynotes from Aston Martin, Pandora, Walmart and Nitin Mangtani. Here’s a collection of tweets from the event, with some great stats and insights… Watching @astonmart ...
New research show a disparity in sales growth between pure-play online retailers and their multichannel counterparts. IMRG stats show that between January and June this year, while multichannel retailers (those with a high street/store presence) grew sales by 9.5%, the figure was 24.8% for online-only (defined as those with at least 80% of sales coming from online channels).
55% of searchers don’t know which links in the SERPs are PPC ads, according to a new survey. I covered this topic back in April, using data from an Ofcom report which found that up to 50% of users shown a SERP screenshot could not identify paid ads. The article also mentioned data from Varn, which found that, of the 1,010 Uk internet users who were asked the question below, 50.
What are the key factors behind an effective m-commerce site, one that will meet the needs of the modern multichannel consumer? This week sees the release of our new m-commerce report, DNA of a Great M-Commerce Site Part 2: The 12 Pillars of Mobile Design, and here we present those pillars… 1. Mobile-first web design The mobile-first philosophy dictates that all websites – ...
With more than a billion users, and billions of daily video views, gaining user attention on YouTube may seem a daunting prospect. However, the sheer size of the audience (a third of all web users) means that the rewards are there if you get it right. In this post, I’ll look at some of the factors which determine YouTube video rankings, some tips to help improve visibility, a ...
The EU referendum has delivered a nice traffic boost for the UK’s newspaper websites, according to ABC figures released this week. Interest in the referendum was massive in June, and spiked on June 24th, the day after the referendum. Yes, that’s the same day that searches for ‘what is the EU?’ and ‘what does brexit mean?’ spiked.
There are some sites creating useful or interesting content, that are being let down by a lack of attention to SEO. In yesterday’s #semrushchat there was such an example, a site offering copywriting services, but one that seemingly needed to pay more attention to SEO. The site was kreativ forditas, and had submitted itself for review by the semrushchat participants.
Sandeep Menon, based in California, is global marketing director for Google Play, the app and digital content store for Android users that offers apps, games, a music subscription service, TV and films on demand, and ebooks. We caught up with him to find out about his business priorities, how the marketing function is evolving, and the key skills and tools marketers need to excel at Google.
It’s time for our weekly update from the world of search marketing and beyond. This week we have new antitrust measures against Google from Europe, new mobile shopping formats, and Google testing store inventory searches in GMB. New mobile formats from Google Google announced this week that it will soon begin rolling out new mobile features for PLAs, holiday booking filters, i ...
Who are the most useful SEO tweeters to follow? In this post I’ve listed those I have been following for a while, as well as some other useful suggestions. After this article on ClickZ listing marketing leaders to follow, I decided I’d steal the idea for SEW and list some useful tweeters on the subject of SEO.
Summer in the UK means festivals, and there are plenty to choose from again this year. Festival goers need the right equipment: clothing and camping equipment, as well as waterproofs for the English weather. Thanks to data from PI Datametrics, I can see which sites have prepared for the festival season, and which ones have room for improvement.
Combining hub pages for key topics with well-planned internal linking can be a very effective strategy to secure consistent search rankings for target keywords. It’s become an essential tactic for publishers and others, especially when you are regularlycreating content around a particular topic. The risk of producing a lot of content around the same topic is that you can end ...