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Not all searches are created equal … when it comes to clickthrough rate (CTR) that is. A new study from Seige Media uncovers the top 42 keyword terms along with their average CTRs. This exercise examined the top 50 keyword “stems” to find what terms helped spur clicks and, more importantly, what terms didn’t.
Over the past two years we’ve seen Amazon excel at creating demand for Prime Day, a Amazon-generated sales holiday. This week Amazon is launching a new sales day on digital media dubbed “Digital Day.” The first Digital Day will be a 24 hour event held tomorrow, Friday December 30th and is marketed like a Black Friday for anything digital.
For social media networks 2016 has been the year that live video took off. Facebook, Twitter and Instagram have made serious announcements and upgrades to their live offerings and Periscope/Twitter is ’rounding’ the year off with a bang. Certain Periscope users will now have the ability to broadcast live 360 videos out to the community. 360 Sunset in Florida.
In 2012, Google’s Product Search was transformed from an organic product search tool into a pay-to-play shopping destination. Since the removal of Product Search Amazon has not participated with Google’s Product Listing Ads. Until now. Merkle discovered Amazon testing PLAs in the wild – something completely new for world’s largest online retailer.
This year’s Best Overall Enterprise SEM Initiative Landy field was a competitive one. The winner needed to utilize best in class tactics & initiatives, various platforms & tools, and of course improve visability and/or convert new customer on major search platforms and earn a positive return on investment.
A new report from social ad automation company Nanigans shows substantial growth in both YoY Facebook ad spend and on the overall Return on Ad Spend (ROAS). In Q3 2016 the average increase in ad spend was +249% YoY while the average ROAS was also up 26% from 2015. One of the main drivers of this increase audience was Facebook’s expanded Audience Network.
Over 1,000 organizations are currently using Workplace by Facebook, and now you’ll be able to as well. Workplace (formerly Facebook at Work) is currently used around the world as an internal communication and collaboration tool to bring teams together. To date more than 100,000 groups have been created within Workplace and companies such as Starbucks, Danone & Campbell’s ...
New data from the National Retail Federation (NRF) shows forecasts modest growth this holiday season with expected sales of $655.8 billion, up 3.6% from 2015. This is a record number and the year-over-year growth outpaces 2015 by 0.4%. The great news for online retailers is that all non-store sales are estimated to jump 7% this year.
If you have been relying heavily on Facebook’s average duration of video viewed metric, you’ve likely been using some inaccurate stats. Facebook has officially announced that the metric has bee over-reported due to a miscalculation. Along with the announcement came an apology for the misinformation from David Fisher, VP of Advertising & Global operations at Facebook.
Pinterest’s new “Promote” button might as well have been labeled an “easy” button for advertisers. In a mere 9 seconds advertisers can go from viewing a pint to promoting it across Pinterest. The new Promote button will quickly pull up the information from a pin and give brands everything they’ll need to advertise in a simple modal form.
The internet is a beautiful beast that has brought about connectivity, information, and far to much to list in a single post. For all the good, it has also spawned anonymous commenting, an opportunity that many times can cultivate inappropriate commentary, abuse and negativity. Today Instagram has released a new filter that allows users to hide these messages.
Since released more than 3 years ago, Facebook Lookalike Audiences have been the gold standard for matching like-minded audiences. A new release from Facebook is now bringing the powerful matching across borders – International Lookalike Audiences. This new resource will give marketers the ability to target international audiences similar lists of customers or leads.
Earlier this week some marketers noticed that Keyword Planner data was displaying ranged data instead of precise search volume. The ranges were wildly broad with results like “100K-1M” and “1M+”. Some wondered whether this was merely a glitch or if this was a calculated measure that favored higher spending AdWords advertisers. Today, Google confirmed the latter.
It’s no secret that video has been the darling of Facebook over the past few years. In 2016 Facebook has been scrambling to support this thriving medium with additional reporting. In February a new interface and data points were rolled out. Then in March more metrics including day-by-day data were unleashed.
Attend Our Conferences Search Engine Land's SMX East returns to New York, Sept. 27-29. Register now for the biggest search marketing conference on the East Coast! Or attend an S ...
In March of this year Google announced a sweeping change to the interface of AdWords, a product that hadn’t had a significant facelift in quite sometime. Yesterday a few AdWords users were surprised to see the new UI showing when they hopped into their accounts. Today Google has confirmed that the interface is rolling out to more AdWords users.
Fan of Google’s Remarketing lists for search ads (aka RLSAs)? Good news, the popular retargeting option is now available for Google Search Partners. RLSAs allow marketers to customize their search campaigns to people that have previously visited their site. This targeting can allow advertisers to leverage non-traditional keywords by hitting a specific Audience familiar with the brand.
Twitter Ads Manager has been a bit of a bear to navigate since inception. The ability to quickly parse campaigns and see the metrics you’d like simply haven’t existed. This is soon changing thanks to a big global upgrade that will allow advertisers to optimize their campaigns in a much more flexible fashion. The first change is the ability to use custom filters.
Tomorrow Tumblr will be releasing ads across its network of Tumblrs. The good news for publishers? They’ll be getting a slice of the pie. A post on ‘Staff’, the official Tumblr blog, the soon-to-be-Verizon-owned network announced that ads will be shown across the blog network. Another piece of good news is that publishers don’t have to participate.
Many paid search marketers will be pleasantly surprised the next time they go to perform keyword research in Bing Ads. Firstly, those in the United Kingdom, Canada & Australia will now have access to Keyword Planner. Secondly, Keyword Planner will have an additional targeting feature to help users find keyword suggestions based off of product categories.