Greg Finn

  • Facebook pixels get upgrade to track actions & page data

    The engine behind Facebook’s tracking and targeting just got an upgrade. The Facebook pixel helps track conversions, optimize ad spends and retarget users. An upgrade to the pixel was just rolled out that will now capture more information, including actions and page structure and data. The biggest area that marketers should pay attention to is the ability to track actions based on site use.

    Greg Finn/ Marketing Landin Social Facebook- 18 readers -
  • In-stream video ads have arrived on Twitter

    As more and more of us consume video on mobile devices, advertisers are looking to capitalize. On Tuesday, Twitter rolled out in-stream video ads to help advertisers reach their audience in a very engaged setting. These in-stream ads can be run across video clips and live streams from Twitter’s Amplify publishing partners.

    Greg Finn/ Marketing Landin Social Twitter- 15 readers -
  • Amazon launches Digital Day, a new sales holiday for digital products

    Over the past two years we’ve seen Amazon excel at creating demand for Prime Day, a Amazon-generated sales holiday. This week Amazon is launching a new sales day on digital media dubbed “Digital Day.” The first Digital Day will be a 24 hour event held tomorrow, Friday December 30th and is marketed like a Black Friday for anything digital.

    Greg Finn/ Marketing Land- 21 readers -
  • Periscope launches live 360 video broadcasting

    For social media networks 2016 has been the year that live video took off. Facebook, Twitter and Instagram have made serious announcements and upgrades to their live offerings and Periscope/Twitter is ’rounding’ the year off with a bang. Certain Periscope users will now have the ability to broadcast live 360 videos out to the community. 360 Sunset in Florida.

    Greg Finn/ Marketing Landin Twitter- 25 readers -
  • Amazon begins testing Product Listing Ads on AdWords

    In 2012, Google’s Product Search was transformed from an organic product search tool into a pay-to-play shopping destination. Since the removal of Product Search Amazon has not participated with Google’s Product Listing Ads. Until now. Merkle discovered Amazon testing PLAs in the wild – something completely new for world’s largest online retailer.

    Greg Finn/ Search Engine Landin Paid Search SEO Google- 40 readers -
  • Workplace by Facebook opens to organizations across the globe

    Over 1,000 organizations are currently using Workplace by Facebook, and now you’ll be able to as well. Workplace (formerly Facebook at Work) is currently used around the world as an internal communication and collaboration tool to bring teams together. To date more than 100,000 groups have been created within Workplace and companies such as Starbucks, Danone & Campbell’s ...

    Greg Finn/ Marketing Landin Social Facebook- 13 readers -
  • Instagram adds the ability to hide offensive & inappropriate comments

    The internet is a beautiful beast that has brought about connectivity, information, and far to much to list in a single post. For all the good, it has also spawned anonymous commenting, an opportunity that many times can cultivate inappropriate commentary, abuse and negativity. Today Instagram has released a new filter that allows users to hide these messages.

    Greg Finn/ Marketing Landin Social- 10 readers -
  • Facebook Lookalikes go global with new update

    Since released more than 3 years ago, Facebook Lookalike Audiences have been the gold standard for matching like-minded audiences. A new release from Facebook is now bringing the powerful matching across borders – International Lookalike Audiences. This new resource will give marketers the ability to target international audiences similar lists of customers or leads.

    Greg Finn/ Marketing Landin Social Facebook- 16 readers -