Greg Finn

  • Workplace by Facebook opens to organizations across the globe

    Over 1,000 organizations are currently using Workplace by Facebook, and now you’ll be able to as well. Workplace (formerly Facebook at Work) is currently used around the world as an internal communication and collaboration tool to bring teams together. To date more than 100,000 groups have been created within Workplace and companies such as Starbucks, Danone & Campbell’s ...

    Greg Finn/ Marketing Landin Social Facebook- 9 readers -
  • Instagram adds the ability to hide offensive & inappropriate comments

    The internet is a beautiful beast that has brought about connectivity, information, and far to much to list in a single post. For all the good, it has also spawned anonymous commenting, an opportunity that many times can cultivate inappropriate commentary, abuse and negativity. Today Instagram has released a new filter that allows users to hide these messages.

    Greg Finn/ Marketing Landin Social- 8 readers -
  • Facebook Lookalikes go global with new update

    Since released more than 3 years ago, Facebook Lookalike Audiences have been the gold standard for matching like-minded audiences. A new release from Facebook is now bringing the powerful matching across borders – International Lookalike Audiences. This new resource will give marketers the ability to target international audiences similar lists of customers or leads.

    Greg Finn/ Marketing Landin Social Facebook- 10 readers -
  • Confirmed: New AdWords interface rolling out to more users

    In March of this year Google announced a sweeping change to the interface of AdWords, a product that hadn’t had a significant facelift in quite sometime. Yesterday a few AdWords users were surprised to see the new UI showing when they hopped into their accounts. Today Google has confirmed that the interface is rolling out to more AdWords users.

    Greg Finn/ Search Engine Landin Google- 22 readers -
  • Google remarketing lists for search ads make their way to Google search partners

    Fan of Google’s Remarketing lists for search ads (aka RLSAs)? Good news, the popular retargeting option is now available for Google Search Partners. RLSAs allow marketers to customize their search campaigns to people that have previously visited their site. This targeting can allow advertisers to leverage non-traditional keywords by hitting a specific Audience familiar with the brand.

    Greg Finn/ Search Engine Land- 9 readers -
  • API limitations & fluctuations lead to the end of social insights tool ThinkUp

    If you build your house on someone else’s land you have to abide by their rules. ThinkUp, a social insights tool, has learned this the hard way. Built upon the ability to analyze friend data, ThinkUp’s access to this data has been stifled with more doom and gloom on the horizon. The end result of the data limitations is the closure of the promising service that was started in ...

    Greg Finn/ Marketing Landin Social- 7 readers -
  • Paying for a fake product reviews? Amazon may sue you

    One of the most appealing features of Amazon are the unbiased reviews provided to members. Unfortunately it turns out that some sellers have taken it upon themselves to feed fake reviews to their customers-to-be. This wouldn’t be a prudent idea. Amazon is (and has been) suing those sellers that are buying positive reviews.

    Greg Finn/ Marketing Land- 10 readers -