Greg Finn

  • Customizable, collaborative dashboards to arrive within AdWords

    In an effort to consolidate data while providing each advertiser their own important KPI stats, Google is launching dashboards to within their AdWords product. As an advertiser, your first thought might be that this already exists within the ‘home’ tab of an account. The difference with customization ‘Home’ modules and ‘dashboard’ information is that instead of enabling stand ...

    Greg Finn/ Search Engine Landin Paid Search SEO Google- 16 readers -
  • Facebook pixels get upgrade to track actions & page data

    The engine behind Facebook’s tracking and targeting just got an upgrade. The Facebook pixel helps track conversions, optimize ad spends and retarget users. An upgrade to the pixel was just rolled out that will now capture more information, including actions and page structure and data. The biggest area that marketers should pay attention to is the ability to track actions based on site use.

    Greg Finn/ Marketing Landin Social Facebook- 23 readers -
  • In-stream video ads have arrived on Twitter

    As more and more of us consume video on mobile devices, advertisers are looking to capitalize. On Tuesday, Twitter rolled out in-stream video ads to help advertisers reach their audience in a very engaged setting. These in-stream ads can be run across video clips and live streams from Twitter’s Amplify publishing partners.

    Greg Finn/ Marketing Landin Social Twitter- 17 readers -
  • Amazon launches Digital Day, a new sales holiday for digital products

    Over the past two years we’ve seen Amazon excel at creating demand for Prime Day, a Amazon-generated sales holiday. This week Amazon is launching a new sales day on digital media dubbed “Digital Day.” The first Digital Day will be a 24 hour event held tomorrow, Friday December 30th and is marketed like a Black Friday for anything digital.

    Greg Finn/ Marketing Land- 23 readers -