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This year’s Best Overall Enterprise SEM Initiative Landy field was a competitive one. The winner needed to utilize best in class tactics & initiatives, various platforms & tools, and of course improve visability and/or convert new customer on major search platforms and earn a positive return on investment.
A new report from social ad automation company Nanigans shows substantial growth in both YoY Facebook ad spend and on the overall Return on Ad Spend (ROAS). In Q3 2016 the average increase in ad spend was +249% YoY while the average ROAS was also up 26% from 2015. One of the main drivers of this increase audience was Facebook’s expanded Audience Network.
Over 1,000 organizations are currently using Workplace by Facebook, and now you’ll be able to as well. Workplace (formerly Facebook at Work) is currently used around the world as an internal communication and collaboration tool to bring teams together. To date more than 100,000 groups have been created within Workplace and companies such as Starbucks, Danone & Campbell’s ...
New data from the National Retail Federation (NRF) shows forecasts modest growth this holiday season with expected sales of $655.8 billion, up 3.6% from 2015. This is a record number and the year-over-year growth outpaces 2015 by 0.4%. The great news for online retailers is that all non-store sales are estimated to jump 7% this year.
If you have been relying heavily on Facebook’s average duration of video viewed metric, you’ve likely been using some inaccurate stats. Facebook has officially announced that the metric has bee over-reported due to a miscalculation. Along with the announcement came an apology for the misinformation from David Fisher, VP of Advertising & Global operations at Facebook.
Pinterest’s new “Promote” button might as well have been labeled an “easy” button for advertisers. In a mere 9 seconds advertisers can go from viewing a pint to promoting it across Pinterest. The new Promote button will quickly pull up the information from a pin and give brands everything they’ll need to advertise in a simple modal form.
The internet is a beautiful beast that has brought about connectivity, information, and far to much to list in a single post. For all the good, it has also spawned anonymous commenting, an opportunity that many times can cultivate inappropriate commentary, abuse and negativity. Today Instagram has released a new filter that allows users to hide these messages.
Since released more than 3 years ago, Facebook Lookalike Audiences have been the gold standard for matching like-minded audiences. A new release from Facebook is now bringing the powerful matching across borders – International Lookalike Audiences. This new resource will give marketers the ability to target international audiences similar lists of customers or leads.
Earlier this week some marketers noticed that Keyword Planner data was displaying ranged data instead of precise search volume. The ranges were wildly broad with results like “100K-1M” and “1M+”. Some wondered whether this was merely a glitch or if this was a calculated measure that favored higher spending AdWords advertisers. Today, Google confirmed the latter.
It’s no secret that video has been the darling of Facebook over the past few years. In 2016 Facebook has been scrambling to support this thriving medium with additional reporting. In February a new interface and data points were rolled out. Then in March more metrics including day-by-day data were unleashed.
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In March of this year Google announced a sweeping change to the interface of AdWords, a product that hadn’t had a significant facelift in quite sometime. Yesterday a few AdWords users were surprised to see the new UI showing when they hopped into their accounts. Today Google has confirmed that the interface is rolling out to more AdWords users.
Fan of Google’s Remarketing lists for search ads (aka RLSAs)? Good news, the popular retargeting option is now available for Google Search Partners. RLSAs allow marketers to customize their search campaigns to people that have previously visited their site. This targeting can allow advertisers to leverage non-traditional keywords by hitting a specific Audience familiar with the brand.
Twitter Ads Manager has been a bit of a bear to navigate since inception. The ability to quickly parse campaigns and see the metrics you’d like simply haven’t existed. This is soon changing thanks to a big global upgrade that will allow advertisers to optimize their campaigns in a much more flexible fashion. The first change is the ability to use custom filters.
Tomorrow Tumblr will be releasing ads across its network of Tumblrs. The good news for publishers? They’ll be getting a slice of the pie. A post on ‘Staff’, the official Tumblr blog, the soon-to-be-Verizon-owned network announced that ads will be shown across the blog network. Another piece of good news is that publishers don’t have to participate.
Many paid search marketers will be pleasantly surprised the next time they go to perform keyword research in Bing Ads. Firstly, those in the United Kingdom, Canada & Australia will now have access to Keyword Planner. Secondly, Keyword Planner will have an additional targeting feature to help users find keyword suggestions based off of product categories.
A slew of new Facebook Messenger bots from Yahoo have been released into the wild today. These Messenger bots are designed to help you get pertinent information on world & weather news, and are accompanied by a bot that lets you to play with a selfie-taking Monkey. Three off the main three bots tie into Yahoo’s core competencies – weather, news and finance.
One of the biggest knocks on the Twitter platform has contently been the complexity of the platform and the inability for businesses to adapt. ‘Dashboard’, a new tool from Twitter aims to lower the required learning curve by giving businesses a straight-forward location they can use. Furthermore, Twitter provides digital hand-holding to guide you along the way and optimize th ...
If you build your house on someone else’s land you have to abide by their rules. ThinkUp, a social insights tool, has learned this the hard way. Built upon the ability to analyze friend data, ThinkUp’s access to this data has been stifled with more doom and gloom on the horizon. The end result of the data limitations is the closure of the promising service that was started in ...
One of the most appealing features of Amazon are the unbiased reviews provided to members. Unfortunately it turns out that some sellers have taken it upon themselves to feed fake reviews to their customers-to-be. This wouldn’t be a prudent idea. Amazon is (and has been) suing those sellers that are buying positive reviews.