Greg Gifford

  • Be a mad scientist to be more successful in local SEO

    With my recaps of the Local SEO sessions at SMX West last month, we had a bit of a break from Greg’s Soapbox. Never fear, it’s back in full force this month! I’ve been lucky enough to have the opportunity to attend several large conferences over the last few months, and I have been a part of many discussions about what really works for local SEO.

    Greg Gifford/ Search Engine Landin SEO- 15 readers -
  • SMX West session: The definitive guide to local search ranking factors

    SMX West 2017 kicked off with a bang, front-loading a Local SEO track with a ridiculously data-packed session from Andrew Shotland and Dan Leibson from Local SEO Guide. Last year, Shotland and Leibson decided to conduct their own study on local ranking factors, since the most-cited study on the subject relied on the opinions of SEOs rather than on any objective data.

    Greg Gifford/ Marketing Land- 18 readers -
  • SMX West session: Harnessing the power of online reviews

    Closing out the excellent first time slot in the Local track at SMX West this year was Thomas Ballantyne’s session about online reviews. Far too many business owners either ignore or don’t care about reviews, so Ballantyne — the director of marketing at Bulwark Pest Control — built his presentation as a tool to help marketers get buy-in from their clients.

    Greg Gifford/ Search Engine Landin SEO- 17 readers -
  • SMX West session: The definitive guide to local search ranking factors

    SMX West 2017 kicked off with a bang, front-loading a Local SEO track with a ridiculously data-packed session from Andrew Shotland and Dan Leibson from Local SEO Guide. Last year, Shotland and Leibson decided to conduct their own study on local ranking factors, since the most-cited study on the subject relied on the opinions of SEOs rather than on any objective data.

    Greg Gifford/ Search Engine Landin SEO- 18 readers -
  • Need to get with Google My Business support? Use Twitter!

    It’s the end of the month, and that means it’s time for another edition of Greg’s Soapbox! Except this time, it’s not so much me standing on the soapbox and ranting; I’m more standing near it and politely providing helpful advice. Almost two years ago, I wrote a post here about using Google phone support if you had issues with Google My Business (yes, I’m not linking to the post on purpose).

    Greg Gifford/ Search Engine Landin Social SEO Google- 15 readers -
  • Local SEO is about so much more than tools

    Welcome to my first Local SEO column of the year on Search Engine Land! While most other sites are publishing roundups or predictions for 2017, there’s really only one way to kick off the beginning of a new year: a new installment of Greg’s Soapbox! As you faithful readers know, my posts are almost always influenced by recent conversations with clients or near-clients, and this one’s no diffe.

    Greg Gifford/ Marketing Landin SEO- 34 readers -
    Earlier about the same topic:
  • Local SEO is about so much more than tools

    Welcome to my first Local SEO column of the year on Search Engine Land! While most other sites are publishing roundups or predictions for 2017, there’s really only one way to kick off the beginning of a new year: a new installment of Greg’s Soapbox! As you faithful readers know, my posts are almost always influenced by recent conversations with clients or near-clients, and this one’s no diffe.

    Greg Gifford/ Search Engine Landin SEO- 26 readers -
  • As a local business, you have to own your own back yard

    As you know from my past articles, I typically write about real-world encounters with clients or other SEOs — and this one’s no different. The interesting point about today’s post is that the issue I’m discussing might partially be my own fault! Last summer, I wrote a post here about local content silos, a strategy for creating silos of localized content relating to nearby cities.

    Greg Gifford/ Search Engine Landin SEO- 16 readers -
  • Forget about unique content. Try actually BEING local!

    Is it just me, or does it really seem lately like every marketer is looking for a silver bullet when it comes to SEO? Even though nothing even close to a silver bullet exists, the search is always on for the “one big thing” that can really jump a site up in the rankings. It’s time for another installment of Greg’s Soapbox.

    Greg Gifford/ Search Engine Landin SEO Content- 20 readers -
  • The secret to writing awesome local content

    It’s time for my monthly column again, which means it’s time for me to jump back up on my soapbox. If you’ve read any of my past articles here in the Local section of Search Engine Land, you know that my posts typically fall into two camps: helpful tips for marketers, or soapbox rants with helpful tips thrown in. This month, it’s the latter of the two.

    Greg Gifford/ Search Engine Landin SEO- 24 readers -
  • The key to local SEO

    If you’ve read any of my past articles here, you know that I typically try to share tips to help marketers be more successful with their clients. Instead of sharing a specific optimization tip or some fleeting shiny object, I try to stick more to the business or relationship side of things. This time, I’m sharing the most important tip I can share: the key to success in local SEO.

    Greg Gifford/ Marketing Landin SEO- 26 readers -
    Earlier about the same topic:
  • The key to local SEO

    If you’ve read any of my past articles here, you know that I typically try to share tips to help marketers be more successful with their clients. Instead of sharing a specific optimization tip or some fleeting shiny object, I try to stick more to the business or relationship side of things. This time, I’m sharing the most important tip I can share: the key to success in local SEO.

    Greg Gifford/ Search Engine Landin SEO- 33 readers -