Greg Gifford

  • As a local business, you have to own your own back yard

    As you know from my past articles, I typically write about real-world encounters with clients or other SEOs — and this one’s no different. The interesting point about today’s post is that the issue I’m discussing might partially be my own fault! Last summer, I wrote a post here about local content silos, a strategy for creating silos of localized content relating to nearby cities.

    Greg Gifford/ Search Engine Landin SEO- 9 readers -
  • Forget about unique content. Try actually BEING local!

    Is it just me, or does it really seem lately like every marketer is looking for a silver bullet when it comes to SEO? Even though nothing even close to a silver bullet exists, the search is always on for the “one big thing” that can really jump a site up in the rankings. It’s time for another installment of Greg’s Soapbox.

    Greg Gifford/ Search Engine Landin SEO Content- 17 readers -
  • The secret to writing awesome local content

    It’s time for my monthly column again, which means it’s time for me to jump back up on my soapbox. If you’ve read any of my past articles here in the Local section of Search Engine Land, you know that my posts typically fall into two camps: helpful tips for marketers, or soapbox rants with helpful tips thrown in. This month, it’s the latter of the two.

    Greg Gifford/ Search Engine Landin SEO- 20 readers -
  • The key to local SEO

    If you’ve read any of my past articles here, you know that I typically try to share tips to help marketers be more successful with their clients. Instead of sharing a specific optimization tip or some fleeting shiny object, I try to stick more to the business or relationship side of things. This time, I’m sharing the most important tip I can share: the key to success in local SEO.

    Greg Gifford/ Marketing Landin SEO- 22 readers -
    Earlier about the same topic:
  • The key to local SEO

    If you’ve read any of my past articles here, you know that I typically try to share tips to help marketers be more successful with their clients. Instead of sharing a specific optimization tip or some fleeting shiny object, I try to stick more to the business or relationship side of things. This time, I’m sharing the most important tip I can share: the key to success in local SEO.

    Greg Gifford/ Search Engine Landin SEO- 24 readers -
  • The most important question to ask in local SEO

    Last month, I talked about the importance of setting client expectations for Local SEO efforts. If you were paying attention, that advice should have gotten you in the door and landed you the gig. Now that you’ve got a new client, what the heck are you actually supposed to do? We’ve all seen the Local Search Ranking Factors study from Moz.

    Greg Gifford/ Search Engine Landin SEO- 21 readers -
  • Local SEO doesn’t happen in a vacuum

    If you’ve read any of my past articles, you know that I sometimes (usually) write them from up on my soap box… and this time, I’m right back up there. Nearly every SEO and online marketer I’ve talked to at conferences this year has mentioned the problems they’ve had with setting client expectations.

    Greg Gifford/ Search Engine Landin SEO- 16 readers -
  • 10 tips for avoiding shady SEO providers

    Maybe I should have used an image of me jumping on a soapbox, because I’m about to preach. Spring conference season is in full swing, and I’ve had my mind blown several times already — not from amazing presentations (although there were several), but from conversations with business owners and newbies in the marketing world.

    Greg Gifford/ Search Engine Landin SEO- 29 readers -
  • 10 Local Link Building Tips for 2016

    The conference season has kicked in already, and I’ve been overwhelmed with how many businesses have been asking for more local link building tips. I wrote a post here last spring about local links, but it was more focused on sharing the importance of local links. This time, I’m here with actual down and dirty tips.

    Greg Gifford/ Search Engine Landin SEO- 24 readers -
  • Forget Your Testimonials Page, 2016 Is The Year Of Reviews

    2015 was an insane year for Local Search — especially in the latter half. We lost the 7-pack, and now the recent Google Plus update has removed all location information from business pages. Until Google rolls out another update to Local, your business listing is effectively your Knowledge Box and your listing on Google Maps.

    Greg Gifford/ Marketing Land- 22 readers -
  • Forget Your Testimonials Page, 2016 Is The Year Of Reviews

    2015 was an insane year for Local Search — especially in the latter half. We lost the 7-pack, and now the recent Google Plus update has removed all location information from business pages. Until Google rolls out another update to Local, your business listing is effectively your Knowledge Box and your listing on Google Maps.

    Greg Gifford/ Search Engine Landin SEO- 26 readers -
  • How To Get Google Review Links After The G+ Update

    If you play in the Local arena at all, you’ve probably seen the new Google Plus update and freaked out along with the rest of us. The redesign has completely dumped every “local” element, leaving marketers and business owners scratching their heads. Various blog posts and forum discussions popped up, with everyone freaking out about lamenting the updates.

    Greg Gifford/ Search Engine Landin SEO Google How To's- 30 readers -