Greg Jarboe

  • Video Metrics: How Super Bowl 2018 Video Ads and Teasers Measure Up Online

    For many of us, life has been so busy lately that we’ve forgotten what time of year it is. But, on Sunday, Feb. 4, 2018, an average of over 110 million U.S. viewers will be watching Super Bowl LII at any given minute and up to 172 million total U.S. viewers will catch at least part of the National Football League’s championship game.

    Greg Jarboe/ ReelSEO- 14 readers -
  • What the Most Popular Social Videos of 2017 Can Teach Us

    Stop me if you’ve heard this one before: three video marketers walk into a bar. All three of them have uploaded social videos to YouTube and Facebook. But, one makes video ads. The second creates branded content. And the third builds sponsored video campaigns. The bartender looks at them and asks, “Is this some kind of joke?” Seriously, video marketers have a range of option ...

    Greg Jarboe/ ReelSEO- 9 readers -
  • Tips and Takeaways from Our Most Popular Posts of 2017

    Regular readers of Tubular Insights know that we’re focused on delivering strategic insights, critical data, tactical advice, and trends in the digital video marketing business. What you may not know is that we also track which articles get the most views and shares to ensure that we continue to focus on the most important topics that keep you, our readers, coming back for mo ...

    Greg Jarboe/ ReelSEOin YouTube- 16 readers -
  • How the New Media Rebellion in Video is Reshaping the Publishing World

    Here’s a gift giving idea for the upcoming holidays: Don’t wait for one of your friends, family, or colleagues to give you Streampunks: YouTube and the Rebels Remaking Media by Robert Kyncl with Maany Peyvan. Order it now and ship it to yourself as fast as possible. Or, find a bookstore near you, and buy it this evening on your way home from work.

    Greg Jarboe/ ReelSEOin YouTube- 16 readers -
  • Why Big Brands Need Sponsored Video Not Christmas TV Ads

    In Great Britain, major brands in the retail space have created the relatively recent tradition of launching an official Christmas ad or advert in early November. Why? Well, the Brits don’t celebrate Thanksgiving or Friendsgiving, like the Yanks do. So, they can get a head start on driving shoppers into stores weeks before their American cousins try pushing consumers to shop ...

    Greg Jarboe/ ReelSEOin YouTube- 24 readers -
  • Why Storytelling Needs to Be at the Heart of Your Online Video Strategy

    One of the must-attend sessions at Advertising Week this year was “Storytelling Is Dead.” It was billed as a seminar by Raja Rajamannar, the Chief Marketing and Communications Officer of Mastercard, but I was expecting a wake. Hey, storytelling has been very, very good for me so, I wasn’t really looking forward to hearing some guy from a credit card company tell me that “Mast ...

    Greg Jarboe/ ReelSEOin Facebook YouTube- 19 readers -
  • How to Increase Engagement on Sponsored Video Campaigns

    Sponsored content is a form of advertising media intended to educate, entertain, and engage consumers by delivering an intentional message about a brand’s product or services. But what’s the secret sauce for increasing engagement on your sponsored video content? Brands That Get the Views and the Engagement on Sponsored Video Content Is it even possible to get high views and h ...

    Greg Jarboe/ ReelSEOin How To's- 24 readers -
  • Recreating Viral Video Success: Squatty Potty

    Recreating Viral Video Success: Squatty Potty October 20, 2017 at 11:17 am PST By Greg Jarboe Leave a Comment Back in June, I spoke at VidCon and said, “Traditional influencer outreach works if you’ve got breaking news or the latest Harmon Brothers video.” Well, I guess that I should be careful what I wish for.

    Greg Jarboe/ The SEM Postin Facebook YouTube- 21 readers -
  • How to Stay on the Right Side of the FTC When Publishing a Sponsored Video

    The #Sponsored session at Advertising Week 2017 promised to shed light on the do’s, don’ts, and grey areas of #sponsored content “from multiple points of view.” And the panel discussion started off strongly. Mary Orton, the style blogger behind Memorandum and the co-founder of Trove, a mobile style app, talked about how the updated FTC requirements have changed she discloses paid partnerships.

    Greg Jarboe/ ReelSEOin How To's- 11 readers -
  • When Data Meets Creative: Why Audience Insights are Critical for Video Publishers

    One of the largest panels at Advertising Week 2017 tackled one of the classic topics in the advertising, marketing, media, and related creative industries: The strategic symbiosis of data and creative. The panel was moderated by Quynh Mai, Founder of Moving Image & Content. Her panelists included some of the best and the brightest stars in the business, namely: Richard Al ...

    Greg Jarboe/ ReelSEO- 21 readers -
  • Baby Boomers are the Audience Most Advertisers are Missing on YouTube

    I admit that I’m a Baby Boomer. And I confess that I’ve been writing about video marketing for more than a decade. But, despite these two facts, I was still surprised to read the counter-intuitive findings in the Strike Social Data Report entitled, “YouTube’s generational divide.” This report examines a year’s worth of YouTube data across 25 industries in the U.S.

    Greg Jarboe/ The SEM Postin Social YouTube- 12 readers -
  • GE’s Sponsored Videos Electrify B2B and B2C Audiences

    Can you unring a bell? And not just any bell, the Ka Lay Wa Bell in Myanmar is one of the world’s biggest and loudest. Subscribe to the GE Channel: In 2016, GE challenged the imaginations of engineering students from around the world to apply their intelligence, knowhow and a toolkit of GE technology to come up with a new idiom and imagine an experiment to disprove it.

    Greg Jarboe/ ReelSEOin Facebook YouTube- 20 readers -
  • Media Companies Are Investing in Multiple Platforms and Longer Video Content

    Regular readers of Tubular Insights know that we are no longer reporting news. Instead, we’re focusing on delivering strategic insights, critical data, tactical advice, and trends in the digital video marketing business. But, sometimes the latest insights, data, and trends are, well, newsworthy new news. This includes several shockers in Tubular’s State of Online Video Report for Q2 2017.

    Greg Jarboe/ ReelSEOin YouTube- 15 readers -