Greg Jarboe

  • CNN: Billions of Online Video Views Means it’s More Than Just a Cable News Network

    Some of the journalists and bloggers who cover the news media can be pretty myopic. For example, I can’t tell you how many times I’ve read stories about CNN that are narrowly focused just on its cable TV ratings. Nielsen Media Research recently reported that Fox News ranked #1 among all cable networks during the week of March 6-12, 2017, with an average of 2.4M viewers in prime time.

    Greg Jarboe/ ReelSEO- 12 readers -
  • 3 Big YouTube Numbers Video Marketers Need to Care About

    I’m a great believer in the “rule of three.” It’s a writing principle that proposes that things which come in threes are funnier, more satisfying, or more effective than two, four, or some other number of things. Now, if you doubt the primal power of this principle, then watch The Holy Hand Grenade of Antioch scene in Monty Python and the Holy Grail.

    Greg Jarboe/ ReelSEOin Social YouTube- 17 readers -
  • Which 2017 Super Bowl Ads Won Video Marketing’s Big Game?

    Sports fans know who won Super Bowl 2017. It was the New England Patriots, who overcame a 25-point deficit in the third quarter to beat the Atlanta Falcons by a score of 34 to 28 in overtime. But, a week later, video marketers aren’t really sure which of the 2017 Super Bowl ads won the big game. Why? Well, the outcome kinda, sorta depends on which metrics you happen to use.

    Greg Jarboe/ ReelSEOin Social Facebook YouTube- 15 readers -
  • What Will the NBA, NFL, NHL, and MLB Do Now That Vine Has Gone?

    Okay, so everyone knows the Big Game in the NFL, Super Bowl LI, was just held on Sunday, Feb. 5, 2017. But, only hockey fanatics know that the NHL All-Star Game was held back on Sunday, Jan. 29. Meanwhile over in MLB, baseball junkies like me know that pitchers and catchers don’t report for spring training until Sunday, Feb. 12. And hoop fans have to wait until Sunday, Feb.

    Greg Jarboe/ ReelSEOin Twitter YouTube- 15 readers -
  • Super Bowl Commercials Are Just the Tip of the Iceberg in Video Advertising

    It’s that time of year when video marketers get together and wonder what their company or client could have done with the $5 million that will be blown on buying a 30-second TV spot during Super Bowl 2017. The traditional excuse has always been that the money will buy a ton of eyeballs. Well, just how many eyeballs are we talking about? Super Bowl 2014 was watched by 111.

    Greg Jarboe/ ReelSEOin YouTube- 20 readers -
  • Only 10% of Viewers Thought Last Year’s Super Bowl Ads Were Funny

    Only 10% of Viewers Thought Last Year’s Super Bowl Ads Were Funny January 17, 2017 at 6:42 am PST By Greg Jarboe Leave a Comment Online engagement with Super Bowl 50 ads dropped nearly 20% from the previous year, according to new data launched yesterday by video ad tech company Unruly. Unruly’s Science of Sharing: Super Bowl 50 study shows that shares of Super Bowl 2016 ads ...

    Greg Jarboe/ The SEM Postin YouTube- 15 readers -
  • How Red Bull Quietly Changed its Video Marketing Strategy

    In my previous article, I stated that having an accurate forecast of where the digital video marketing business is headed in 2020 would help you create a successful video marketing strategy, among other things. I probably should have said “could” or “should” instead of “would,” because brands that already have a successful video marketing strategy are generally tempted to sti ...

    Greg Jarboe/ ReelSEOin How To's YouTube- 33 readers -
  • Red Bull Crowned Most Shareable Video Brand

    Red Bull Crowned Most Shareable Video Brand January 9, 2017 at 7:21 am PST By Greg Jarboe Leave a Comment Red Bull is the most shared video brand of 2016, according to new data released yesterday by video ad tech company Unruly. The energy drinks company jumped one place from the previous year to finish ahead of Samsung and McDonald’s in Unruly’s annual round-up of the top ...

    Greg Jarboe/ The SEM Post- 23 readers -
  • Instagram Marketing Q&A with Luis Sanz, Co-Founder and COO of Olapic

    Instagram recently announced that its community has grown to more than 600 million Instagrammers. And the last 100 million joined in just the past six months. To get an idea of what this means for readers of The SEM Post, I interviewed Luis Sanz, the Co-Founder and COO of Olapic. Olapic is one of the leading visual marketing platforms for the curation, activation, and analys ...

    Greg Jarboe/ The SEM Postin Social- 27 readers -