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In my previous article, I stated that having an accurate forecast of where the digital video marketing business is headed in 2020 would help you create a successful video marketing strategy, among other things. I probably should have said “could” or “should” instead of “would,” because brands that already have a successful video marketing strategy are generally tempted to sti ...
Red Bull Crowned Most Shareable Video Brand January 9, 2017 at 7:21 am PST By Greg Jarboe Leave a Comment Red Bull is the most shared video brand of 2016, according to new data released yesterday by video ad tech company Unruly. The energy drinks company jumped one place from the previous year to finish ahead of Samsung and McDonald’s in Unruly’s annual round-up of the top ...
How valuable would it be to have an accurate forecast of where the digital video marketing business is headed in 2020? Well, among other things, an accurate forecast would help you: Develop a business case for allocating more budget to video marketing. Create a successful video marketing strategy. Improve by experimenting with new initiatives.
Normally, I might take a look back at 16 of the most read, shared, and talked-about Tubular Insights posts of 2016. But, this wasn’t a normal year. And I’m not even talking about global news, important issues, and sporting events like the US election, the Brexit referendum, climate change, fake news, the Rio Olympics, or the World Series.
Instagram recently announced that its community has grown to more than 600 million Instagrammers. And the last 100 million joined in just the past six months. To get an idea of what this means for readers of The SEM Post, I interviewed Luis Sanz, the Co-Founder and COO of Olapic. Olapic is one of the leading visual marketing platforms for the curation, activation, and analys ...
Consumers 7 Times More Likely to Trust Social Content over Advertising December 23, 2016 at 8:10 am PST By Greg Jarboe Leave a Comment Olapic, a leading earned content platform, released the results of a global study this week exploring the impact of user-generated photos on consumer trust and brand engagement.
Unruly Taps IBM Watson to Improve Accuracy of Online Marketing Campaigns December 16, 2016 at 5:07 am PST By Greg Jarboe Leave a Comment British ad tech company Unruly has turned to IBM Watson to create a new cognitive powered psychographic targeting tool to increase the effectiveness of digital video ads.
‘Tis the season when the online video and internet marketing industries start rolling out their lists of the top videos of 2016. However, each of these lists should come with a ranking methodology tag similar to the mattress tags that warn consumers: “Do not remove under penalty of law.” Although mattress tags have baffled and amused consumers for decades, the ones I’m talkin ...
When Facebook reported its third quarter 2016 results, Mark Zuckerberg said, “People are creating and sharing more video, and we think it’s pretty clear that video is only going to become more important. So that’s why we're prioritizing putting video first across our family of apps, and taking steps to make it even easier for people to express themselves in richer ways.
If you use Google Trends, you’ll see that web, image, news, and YouTube search interest in the term, fake news, all spiked right after the United States presidential election was held on November 8, 2016. So, some media companies, authentic journalists, video marketers, and political observers might think fake news is a relatively new phenomenon. But they would be wrong.
UK retailer John Lewis is bouncing with joy today after its Christmas campaign “#BusterTheBoxer” was named the most shared ad of 2016 by video ad tech company Unruly. The two-minute video ad, which features an array of animals playing on a family’s trampoline at Christmas time, appears at the top of Unruly’s annual Top 20 Global Video Ads Chart after attracting 1,949,387 shar ...
They’re back! Although, in many ways, OK Go never left. The alternative rock band caught the public's attention with their 2006 YouTube upload 'Here It Goes Again' which generated an impressive 46M views, before EMI Music inexplicably moved it to a VEVO channel in 2009, tragically resetting the video's view count back to zero.
Now, I know that most of the video ads that brands and agencies will launch for the holidays have already been shot, edited, reviewed, and approved, and they’re just waiting to be uploaded and published. But, it’s not too late to learn a few last-minute Christmas video marketing lessons from John Lewis, a chain of upmarket department stores operating throughout the United Kingdom.
Alphabet Inc (the company formerly known as Google) has confirmed that its Q3 2016 net income rose 27% to $5.06 billion year on year. Alphabet didn't disclose how much money YouTube is making, but RBC Capital analyst Mark Mahaney estimates the video platform's annual revenue has now reached $10 billion and is increasing by as much as 40% a year.
Since 2010, I’ve interviewed Jeffrey Harmon more than half a dozen times about everything from using funny YouTube videos to sell a million tongue cleaners in a year, to Girls Who Don’t Poop to serving up frozen unicorn poop to launch the Squatty Potty. But, until I attended VidSummit 2016, I’d never met Daniel Harmon, a bro-founder and the Creative Director of the Harmon Brothers.
Blippar Opens up its Augmented Reality Technology to Marketers November 7, 2016 at 9:00 am PST By Greg Jarboe Leave a Comment This morning, Blippar, Inc., announced that it is providing access to a self-service suite that includes its augmented reality (AR) technology and computer vision capabilities.
In my previous articles I've already taken a look at the online video metrics that really matter for publishers, and also for B2B and B2C marketers. But in this post, let's focus on what type of metrics brand advertisers and their ad partners and agencies should be paying attention to. So, let's dive right in.
On Thursday, Oct. 20, I’m speaking about “Schmooze Optimization” at the third annual VidSummit in Los Angeles. If you’ve never heard of the concept of optimized schmoozing, it’s something that I talked about four years ago at SES San Francisco 2012. It is “the process of making casual conversation with influential individuals who can help you to increase views, improve engage ...
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