Greg Jarboe

  • Facebook Video: Expert Insights & Latest Best Practices [Interview]

    When Facebook reported its third quarter 2016 results, Mark Zuckerberg said, “People are creating and sharing more video, and we think it’s pretty clear that video is only going to become more important. So that’s why we're prioritizing putting video first across our family of apps, and taking steps to make it even easier for people to express themselves in richer ways.

    Greg Jarboe/ ReelSEOin Social Facebook- 8 readers -
  • Real vs Fake News: Which One Is Winning in the World of Online Video?

    If you use Google Trends, you’ll see that web, image, news, and YouTube search interest in the term, fake news, all spiked right after the United States presidential election was held on November 8, 2016. So, some media companies, authentic journalists, video marketers, and political observers might think fake news is a relatively new phenomenon. But they would be wrong.

    Greg Jarboe/ ReelSEOin Social YouTube- 7 readers -
  • How Brands Can Make the Most Out of Christmas Video Marketing

    Now, I know that most of the video ads that brands and agencies will launch for the holidays have already been shot, edited, reviewed, and approved, and they’re just waiting to be uploaded and published. But, it’s not too late to learn a few last-minute Christmas video marketing lessons from John Lewis, a chain of upmarket department stores operating throughout the United Kingdom.

    Greg Jarboe/ ReelSEOin How To's YouTube- 11 readers -
  • YouTube Retains Starring Role in Google's Portfolio

    Alphabet Inc (the company formerly known as Google) has confirmed that its Q3 2016 net income rose 27% to $5.06 billion year on year. Alphabet didn't disclose how much money YouTube is making, but RBC Capital analyst Mark Mahaney estimates the video platform's annual revenue has now reached $10 billion and is increasing by as much as 40% a year.

    Greg Jarboe/ ReelSEOin Social YouTube- 12 readers -
  • How to Convert a Viral Video Viewer: The Harmon Brothers Model

    Since 2010, I’ve interviewed Jeffrey Harmon more than half a dozen times about everything from using funny YouTube videos to sell a million tongue cleaners in a year, to Girls Who Don’t Poop to serving up frozen unicorn poop to launch the Squatty Potty. But, until I attended VidSummit 2016, I’d never met Daniel Harmon, a bro-founder and the Creative Director of the Harmon Brothers.

    Greg Jarboe/ ReelSEOin How To's- 9 readers -
  • Blippar Opens up its Augmented Reality Technology to Marketers

    Blippar Opens up its Augmented Reality Technology to Marketers November 7, 2016 at 9:00 am PST By Greg Jarboe Leave a Comment This morning, Blippar, Inc., announced that it is providing access to a self-service suite that includes its augmented reality (AR) technology and computer vision capabilities.

    Greg Jarboe/ The SEM Post- 9 readers -
  • Octoly Shifts Paradigm of Influencer Marketing with 1-Click Schmoozing

    On Thursday, Oct. 20, I’m speaking about “Schmooze Optimization” at the third annual VidSummit in Los Angeles. If you’ve never heard of the concept of optimized schmoozing, it’s something that I talked about four years ago at SES San Francisco 2012. It is “the process of making casual conversation with influential individuals who can help you to increase views, improve engage ...

    Greg Jarboe/ The SEM Postin YouTube- 20 readers -
  • The Future of Marketing Lies with YouTube & Facebook Video

    The folks at HubSpot, an inbound marketing and sales platform, have just published their eighth annual State of Inbound Report. And the big news is buried on Page 44 of the 65-page long report: Inbound marketers see YouTube and Facebook video as the future of marketing! And this future also includes Instagram, Snapchat, and Vine! Now, most video marketers will shrug their sh ...

    Greg Jarboe/ ReelSEOin Social Content YouTube- 17 readers -
  • 8 Reasons Why Consumers Will Watch and Engage With Your Video

    In June 2015, Verizon Communications Inc. completed its acquisition of AOL for $4.4 billion in cash. And in July 2016, Verizon Communications Inc. announced its plans to acquire Yahoo! Inc. for approximately $4.8 billion in cash. In Q1 2017, Yahoo! will be integrated with AOL, creating one of the largest portfolios of owned and partnered global brands with around 225 million ...

    Greg Jarboe/ ReelSEOin Facebook- 16 readers -
  • Unruly Launches Emotional Intelligence Products for Digital Advertising

    Earlier this year, The SEM Post reported that video ad tech company Unruly had launched Unruly Pulse, a new dashboard that provided marketer with “emotional intelligence.” Among other things, data from the new dashboard showed that advertisers were failing to make people laugh, with hilarity one of the least common emotions worldwide.

    Greg Jarboe/ The SEM Post- 20 readers -
  • 5 Huge Insights to Get the Most Out of Twitter's Video Monetization Feature

    YouTube creators should read “Twitter monetization, now at your fingertips,” which was posted last week on The Twitter Media blog. Yes, I realize that you are busier than a two-finger typist right now. And I also understand that your schedule is already set from now until Christmas. But, the folks over at Twitter have just announced the expansion of their creator revenue prog ...

    Greg Jarboe/ ReelSEOin Twitter YouTube- 14 readers -
  • Half of the Most Shared Olympics Ads of All Time Are From the Rio Games

    Half of the Most Shared Olympics Ads of All Time Are From the Rio Games August 25, 2016 at 1:37 am PST By Greg Jarboe Leave a Comment Half of the top 10 most shared Olympic ads of all time come from the Rio Games. That’s according to data released this week by Unruly, which puts ads from British broadcaster Channel 4, Under Armour, Nike, and P&G in the all-time chart.

    Greg Jarboe/ The SEM Postin YouTube- 11 readers -