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In Great Britain, major brands in the retail space have created the relatively recent tradition of launching an official Christmas ad or advert in early November. Why? Well, the Brits don’t celebrate Thanksgiving or Friendsgiving, like the Yanks do. So, they can get a head start on driving shoppers into stores weeks before their American cousins try pushing consumers to shop ...
One of the must-attend sessions at Advertising Week this year was “Storytelling Is Dead.” It was billed as a seminar by Raja Rajamannar, the Chief Marketing and Communications Officer of Mastercard, but I was expecting a wake. Hey, storytelling has been very, very good for me so, I wasn’t really looking forward to hearing some guy from a credit card company tell me that “Mast ...
According to the latest Cisco Visual Networking Index (VNI) Complete Forecast, there will be nearly 1.9 billion Internet video users by 2021, up from 1.4 billion in 2016. The world will be watching 3 trillion minutes of Internet video per month by 2021, which is 5 million years of video per month.
Each year for the past three years, Activate has taken a deep dive into major consumer trends, technology innovations, and industry dynamics as part of the Wall Street Journal D.Live Conference. This year, the management consulting firm identified nine important insights that it predicts will shape or reshape the media industry in the year to come.
Sponsored content is a form of advertising media intended to educate, entertain, and engage consumers by delivering an intentional message about a brand’s product or services. But what’s the secret sauce for increasing engagement on your sponsored video content? Brands That Get the Views and the Engagement on Sponsored Video Content Is it even possible to get high views and h ...
Recreating Viral Video Success: Squatty Potty October 20, 2017 at 11:17 am PST By Greg Jarboe Leave a Comment Back in June, I spoke at VidCon and said, “Traditional influencer outreach works if you’ve got breaking news or the latest Harmon Brothers video.” Well, I guess that I should be careful what I wish for.
The #Sponsored session at Advertising Week 2017 promised to shed light on the do’s, don’ts, and grey areas of #sponsored content “from multiple points of view.” And the panel discussion started off strongly. Mary Orton, the style blogger behind Memorandum and the co-founder of Trove, a mobile style app, talked about how the updated FTC requirements have changed she discloses paid partnerships.
One of the largest panels at Advertising Week 2017 tackled one of the classic topics in the advertising, marketing, media, and related creative industries: The strategic symbiosis of data and creative. The panel was moderated by Quynh Mai, Founder of Moving Image & Content. Her panelists included some of the best and the brightest stars in the business, namely: Richard Al ...
On Monday, I attended several sessions at Advertising Week, including #Sponsored and The Rise of Celebrity Influencers for Subscription & E-Commerce Marketing. If you want the read the top news stories from Advertising Week, I can recommend Adweek’s coverage of the event. But, you already know that Tubular Insights is no longer be reporting news.
I admit that I’m a Baby Boomer. And I confess that I’ve been writing about video marketing for more than a decade. But, despite these two facts, I was still surprised to read the counter-intuitive findings in the Strike Social Data Report entitled, “YouTube’s generational divide.” This report examines a year’s worth of YouTube data across 25 industries in the U.S.
Advertising Week will be held Sept. 25-29 in New York City. I’ve looked over the agenda and found at least 12 sessions that video marketing will kick themselves if they miss even one of them. Now, we all get enough abuse already. That comes with the territory in the digital video marketing business.
I admit that I like Chobani Greek yogurt. My favorite flavor is the one with black cherry on the bottom. And I confess that I’m a fan of the company, too. It was founded in 2005 when Hamdi Ulukaya, a Turkish-born Kurdish businessman, bought a plant in the town of South Edmeston, NY, which was being closed by Kraft Foods.
Can you unring a bell? And not just any bell, the Ka Lay Wa Bell in Myanmar is one of the world’s biggest and loudest. Subscribe to the GE Channel: http://invent.ge/1eGgvZK In 2016, GE challenged the imaginations of engineering students from around the world to apply their intelligence, knowhow and a toolkit of GE technology to come up with a new idiom and imagine an experiment to disprove it.
Regular readers of Tubular Insights know that we are no longer reporting news. Instead, we’re focusing on delivering strategic insights, critical data, tactical advice, and trends in the digital video marketing business. But, sometimes the latest insights, data, and trends are, well, newsworthy new news. This includes several shockers in Tubular’s State of Online Video Report for Q2 2017.
We all remember the first time that we watched “DollarShaveClub.com – Our Blades Are F***ing Great.” Published in March 2012, the oldest video on Dollar Shave Club’s YouTube channel currently has 24.7 million views and 180,000 engagements, according to Tubular Labs. This video literally launched the company, and generated an incredible number of views, and engagements.
Over the years, a lot of my clients and students have asked, “Why don’t videos rank the same on Google and YouTube?” Well, a new study by Stone Temple Consulting, an award-winning digital marketing agency, not only discloses some critical data about how video rankings differ on Google and YouTube, but also shares its strategic insights about the data to provide the reasons for those difference.
A hundred years after Sir Ernest Shackleton’s Endurance Expedition, Patrick Bergel, the great-grandson of Shackleton, along with Hyundai Motor, took on Shackleton’s unfinished dream. Bergel completed what his great grandfather started over 100 years ago by achieving the first crossing of the coldest and driest continent on earth by car.
Most of the media in Boston seems focused on the news that “‘See You Again’,” a song performed by Wiz Khalifa and co-written, co-produced, and featuring a chorus sung by Berklee College of Music alum Charlie Puth (’13), has just passed “‘Gangnam Style’ ” by South Korean pop star Psy (who attended Berklee from 1999 to 2000), for most views. (They both have over 2.
Did you see the 2016 movie, The Magnificent Seven, which was a remake of the 1960 western of the same name, which in turn was a re-imagination of Akira Kurosawa’s 1954 Japanese film Seven Samurai? Well, in all three movies, the hero carefully selects a small band of seven good guys to take on a small army of bad guys.
KnowledgeVision Systems, a leader in smart media creation and hosting technology, has announced the immediate availability of a major update to Knovio, its cloud-based online video platform. Knovio 3.0 dramatically expands the capabilities of an online media platform that’s already used by more than 235,000 registered users in more than 2,000 companies and campuses on six continents.