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When Facebook reported its third quarter 2016 results, Mark Zuckerberg said, “People are creating and sharing more video, and we think it’s pretty clear that video is only going to become more important. So that’s why we're prioritizing putting video first across our family of apps, and taking steps to make it even easier for people to express themselves in richer ways.
If you use Google Trends, you’ll see that web, image, news, and YouTube search interest in the term, fake news, all spiked right after the United States presidential election was held on November 8, 2016. So, some media companies, authentic journalists, video marketers, and political observers might think fake news is a relatively new phenomenon. But they would be wrong.
UK retailer John Lewis is bouncing with joy today after its Christmas campaign “#BusterTheBoxer” was named the most shared ad of 2016 by video ad tech company Unruly. The two-minute video ad, which features an array of animals playing on a family’s trampoline at Christmas time, appears at the top of Unruly’s annual Top 20 Global Video Ads Chart after attracting 1,949,387 shar ...
They’re back! Although, in many ways, OK Go never left. The alternative rock band caught the public's attention with their 2006 YouTube upload 'Here It Goes Again' which generated an impressive 46M views, before EMI Music inexplicably moved it to a VEVO channel in 2009, tragically resetting the video's view count back to zero.
Now, I know that most of the video ads that brands and agencies will launch for the holidays have already been shot, edited, reviewed, and approved, and they’re just waiting to be uploaded and published. But, it’s not too late to learn a few last-minute Christmas video marketing lessons from John Lewis, a chain of upmarket department stores operating throughout the United Kingdom.
Alphabet Inc (the company formerly known as Google) has confirmed that its Q3 2016 net income rose 27% to $5.06 billion year on year. Alphabet didn't disclose how much money YouTube is making, but RBC Capital analyst Mark Mahaney estimates the video platform's annual revenue has now reached $10 billion and is increasing by as much as 40% a year.
Since 2010, I’ve interviewed Jeffrey Harmon more than half a dozen times about everything from using funny YouTube videos to sell a million tongue cleaners in a year, to Girls Who Don’t Poop to serving up frozen unicorn poop to launch the Squatty Potty. But, until I attended VidSummit 2016, I’d never met Daniel Harmon, a bro-founder and the Creative Director of the Harmon Brothers.
Blippar Opens up its Augmented Reality Technology to Marketers November 7, 2016 at 9:00 am PST By Greg Jarboe Leave a Comment This morning, Blippar, Inc., announced that it is providing access to a self-service suite that includes its augmented reality (AR) technology and computer vision capabilities.
In my previous articles I've already taken a look at the online video metrics that really matter for publishers, and also for B2B and B2C marketers. But in this post, let's focus on what type of metrics brand advertisers and their ad partners and agencies should be paying attention to. So, let's dive right in.
On Thursday, Oct. 20, I’m speaking about “Schmooze Optimization” at the third annual VidSummit in Los Angeles. If you’ve never heard of the concept of optimized schmoozing, it’s something that I talked about four years ago at SES San Francisco 2012. It is “the process of making casual conversation with influential individuals who can help you to increase views, improve engage ...
You asked, we listened. Comment below for the chance to win an iPhone 7. Tell us what we should blend for the 10th Anniversary of Will It Blend? for your chance to win! Conn ...
IAB Report Analyzes Virtual Reality’s Potential as an Advertising Medium October 3, 2016 at 8:42 am PST By Greg Jarboe Leave a Comment Earlier today, the Interactive Advertising Bureau (IAB) and its Mobile Marketing and Digital Video Centers of Excellence released “Is Virtual the New Reality?: A Market Snapshot of VR Publishing and Monetization.
I uploaded my first video to YouTube back in August 2006. It promoted an 11-part series in The Christian Science Monitor that was titled, “Hostage: The Jill Carroll Story,” and focused on Jill Carroll, a freelance reporter for The Monitor, who had been kidnapped by Sunni Muslim insurgents in Baghdad on January 2006, and held hostage in Iraq for 82 days.
The folks at HubSpot, an inbound marketing and sales platform, have just published their eighth annual State of Inbound Report. And the big news is buried on Page 44 of the 65-page long report: Inbound marketers see YouTube and Facebook video as the future of marketing! And this future also includes Instagram, Snapchat, and Vine! Now, most video marketers will shrug their sh ...
In June 2015, Verizon Communications Inc. completed its acquisition of AOL for $4.4 billion in cash. And in July 2016, Verizon Communications Inc. announced its plans to acquire Yahoo! Inc. for approximately $4.8 billion in cash. In Q1 2017, Yahoo! will be integrated with AOL, creating one of the largest portfolios of owned and partnered global brands with around 225 million ...
Earlier this year, The SEM Post reported that video ad tech company Unruly had launched Unruly Pulse, a new dashboard that provided marketer with “emotional intelligence.” Among other things, data from the new dashboard showed that advertisers were failing to make people laugh, with hilarity one of the least common emotions worldwide.
YouTube creators should read “Twitter monetization, now at your fingertips,” which was posted last week on The Twitter Media blog. Yes, I realize that you are busier than a two-finger typist right now. And I also understand that your schedule is already set from now until Christmas. But, the folks over at Twitter have just announced the expansion of their creator revenue prog ...
The New York Times Company was co-founded back in 1851 by Henry Jarvis Raymond, a journalist and politician, and George Jones, a former banker. The new publication promised to be both conservative, and radical, when it came to posting “All the News That’s Fit to Print”. Today, the New York Times Company describes itself as “a global media organization dedicated to enhancing ...
Half of the Most Shared Olympics Ads of All Time Are From the Rio Games August 25, 2016 at 1:37 am PST By Greg Jarboe Leave a Comment Half of the top 10 most shared Olympic ads of all time come from the Rio Games. That’s according to data released this week by Unruly, which puts ads from British broadcaster Channel 4, Under Armour, Nike, and P&G in the all-time chart.