Greg Jarboe

  • How Red Bull Quietly Changed its Video Marketing Strategy

    In my previous article, I stated that having an accurate forecast of where the digital video marketing business is headed in 2020 would help you create a successful video marketing strategy, among other things. I probably should have said “could” or “should” instead of “would,” because brands that already have a successful video marketing strategy are generally tempted to sti ...

    Greg Jarboe/ ReelSEOin How To's YouTube- 25 readers -
  • Red Bull Crowned Most Shareable Video Brand

    Red Bull Crowned Most Shareable Video Brand January 9, 2017 at 7:21 am PST By Greg Jarboe Leave a Comment Red Bull is the most shared video brand of 2016, according to new data released yesterday by video ad tech company Unruly. The energy drinks company jumped one place from the previous year to finish ahead of Samsung and McDonald’s in Unruly’s annual round-up of the top ...

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  • Instagram Marketing Q&A with Luis Sanz, Co-Founder and COO of Olapic

    Instagram recently announced that its community has grown to more than 600 million Instagrammers. And the last 100 million joined in just the past six months. To get an idea of what this means for readers of The SEM Post, I interviewed Luis Sanz, the Co-Founder and COO of Olapic. Olapic is one of the leading visual marketing platforms for the curation, activation, and analys ...

    Greg Jarboe/ The SEM Postin Social- 25 readers -
  • Facebook Video: Expert Insights & Latest Best Practices [Interview]

    When Facebook reported its third quarter 2016 results, Mark Zuckerberg said, “People are creating and sharing more video, and we think it’s pretty clear that video is only going to become more important. So that’s why we're prioritizing putting video first across our family of apps, and taking steps to make it even easier for people to express themselves in richer ways.

    Greg Jarboe/ ReelSEOin Social Facebook- 12 readers -
  • Real vs Fake News: Which One Is Winning in the World of Online Video?

    If you use Google Trends, you’ll see that web, image, news, and YouTube search interest in the term, fake news, all spiked right after the United States presidential election was held on November 8, 2016. So, some media companies, authentic journalists, video marketers, and political observers might think fake news is a relatively new phenomenon. But they would be wrong.

    Greg Jarboe/ ReelSEOin Social YouTube- 9 readers -
  • How Brands Can Make the Most Out of Christmas Video Marketing

    Now, I know that most of the video ads that brands and agencies will launch for the holidays have already been shot, edited, reviewed, and approved, and they’re just waiting to be uploaded and published. But, it’s not too late to learn a few last-minute Christmas video marketing lessons from John Lewis, a chain of upmarket department stores operating throughout the United Kingdom.

    Greg Jarboe/ ReelSEOin How To's YouTube- 12 readers -
  • YouTube Retains Starring Role in Google's Portfolio

    Alphabet Inc (the company formerly known as Google) has confirmed that its Q3 2016 net income rose 27% to $5.06 billion year on year. Alphabet didn't disclose how much money YouTube is making, but RBC Capital analyst Mark Mahaney estimates the video platform's annual revenue has now reached $10 billion and is increasing by as much as 40% a year.

    Greg Jarboe/ ReelSEOin Social YouTube- 13 readers -
  • How to Convert a Viral Video Viewer: The Harmon Brothers Model

    Since 2010, I’ve interviewed Jeffrey Harmon more than half a dozen times about everything from using funny YouTube videos to sell a million tongue cleaners in a year, to Girls Who Don’t Poop to serving up frozen unicorn poop to launch the Squatty Potty. But, until I attended VidSummit 2016, I’d never met Daniel Harmon, a bro-founder and the Creative Director of the Harmon Brothers.

    Greg Jarboe/ ReelSEOin How To's- 10 readers -
  • Blippar Opens up its Augmented Reality Technology to Marketers

    Blippar Opens up its Augmented Reality Technology to Marketers November 7, 2016 at 9:00 am PST By Greg Jarboe Leave a Comment This morning, Blippar, Inc., announced that it is providing access to a self-service suite that includes its augmented reality (AR) technology and computer vision capabilities.

    Greg Jarboe/ The SEM Post- 9 readers -
  • Octoly Shifts Paradigm of Influencer Marketing with 1-Click Schmoozing

    On Thursday, Oct. 20, I’m speaking about “Schmooze Optimization” at the third annual VidSummit in Los Angeles. If you’ve never heard of the concept of optimized schmoozing, it’s something that I talked about four years ago at SES San Francisco 2012. It is “the process of making casual conversation with influential individuals who can help you to increase views, improve engage ...

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