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I admit that I’m a Baby Boomer. And I confess that I’ve been writing about video marketing for more than a decade. But, despite these two facts, I was still surprised to read the counter-intuitive findings in the Strike Social Data Report entitled, “YouTube’s generational divide.” This report examines a year’s worth of YouTube data across 25 industries in the U.S.
Advertising Week will be held Sept. 25-29 in New York City. I’ve looked over the agenda and found at least 12 sessions that video marketing will kick themselves if they miss even one of them. Now, we all get enough abuse already. That comes with the territory in the digital video marketing business.
I admit that I like Chobani Greek yogurt. My favorite flavor is the one with black cherry on the bottom. And I confess that I’m a fan of the company, too. It was founded in 2005 when Hamdi Ulukaya, a Turkish-born Kurdish businessman, bought a plant in the town of South Edmeston, NY, which was being closed by Kraft Foods.
Can you unring a bell? And not just any bell, the Ka Lay Wa Bell in Myanmar is one of the world’s biggest and loudest. Subscribe to the GE Channel: http://invent.ge/1eGgvZK In 2016, GE challenged the imaginations of engineering students from around the world to apply their intelligence, knowhow and a toolkit of GE technology to come up with a new idiom and imagine an experiment to disprove it.
Regular readers of Tubular Insights know that we are no longer reporting news. Instead, we’re focusing on delivering strategic insights, critical data, tactical advice, and trends in the digital video marketing business. But, sometimes the latest insights, data, and trends are, well, newsworthy new news. This includes several shockers in Tubular’s State of Online Video Report for Q2 2017.
We all remember the first time that we watched “DollarShaveClub.com – Our Blades Are F***ing Great.” Published in March 2012, the oldest video on Dollar Shave Club’s YouTube channel currently has 24.7 million views and 180,000 engagements, according to Tubular Labs. This video literally launched the company, and generated an incredible number of views, and engagements.
Over the years, a lot of my clients and students have asked, “Why don’t videos rank the same on Google and YouTube?” Well, a new study by Stone Temple Consulting, an award-winning digital marketing agency, not only discloses some critical data about how video rankings differ on Google and YouTube, but also shares its strategic insights about the data to provide the reasons for those difference.
A hundred years after Sir Ernest Shackleton’s Endurance Expedition, Patrick Bergel, the great-grandson of Shackleton, along with Hyundai Motor, took on Shackleton’s unfinished dream. Bergel completed what his great grandfather started over 100 years ago by achieving the first crossing of the coldest and driest continent on earth by car.
Most of the media in Boston seems focused on the news that “‘See You Again’,” a song performed by Wiz Khalifa and co-written, co-produced, and featuring a chorus sung by Berklee College of Music alum Charlie Puth (’13), has just passed “‘Gangnam Style’ ” by South Korean pop star Psy (who attended Berklee from 1999 to 2000), for most views. (They both have over 2.
Did you see the 2016 movie, The Magnificent Seven, which was a remake of the 1960 western of the same name, which in turn was a re-imagination of Akira Kurosawa’s 1954 Japanese film Seven Samurai? Well, in all three movies, the hero carefully selects a small band of seven good guys to take on a small army of bad guys.
KnowledgeVision Systems, a leader in smart media creation and hosting technology, has announced the immediate availability of a major update to Knovio, its cloud-based online video platform. Knovio 3.0 dramatically expands the capabilities of an online media platform that’s already used by more than 235,000 registered users in more than 2,000 companies and campuses on six continents.
I just flew back to Boston, MA, from Anaheim, CA, so I had a lot of time to think about all of the things that I learned by attending (and speaking) at two-days of back-to-back sessions in VidCon’s industry track. Now, I toyed briefly with creating one of those BuzzFeed-style listicles: “The 29 nuggets of news that you missed by not attending VidCon 2017.
Tubular Insights (formerly known as ReelSEO) has been publishing the findings of Animoto’s annual reports on the state of social video marketing for years. So, highlighting the findings of “The State of Social Video 2017: Marketing in a Video First World ” is a great way to update critical data and analyze the latest trends in the digital video marketing business.
I will be going to VidCon 2017, the world’s largest online video conference for fans, creatives, and industry professionals. The four-day event opens its doors on Wednesday, June 21, 2017, at 9:00 a.m. If it is anything like the last VidCon that I attended, the line to get into the Anaheim Convention Center will wrap around the largest exhibit facility on the West Coast and o ...
I’ve just finished reading all 355 slides in Mary Meeker’s 2017 Internet Trends Report. Meeker is a partner at Kleiner Perkins Caufield & Byers and her annual PowerPoint presentations are legendary. In 2015, I shared 12 slides that every video marketer should read right now. And in 2016, I shared 12 brand new slides every video marketer should read right now.
Generation Z is the demographic cohort after the Millennials, which is sometimes called Generation Y. There are no precise dates for when the Gen Z cohort starts or ends, which explains why two recent studies use different definitions. But, no matter how you define it, Generation Z can’t live without YouTube.
This year, I attended about 10 out of the 34 presentations at this year’s Digital Content NewFronts. (Actually, I attended 11 – because The New York Times held two events, but it only listed one of them on the official IAB agenda.) By combining what I saw and heard with a quick review of the 629 articles about the 2017 Digital Content NewFronts, I believe that I’m in a fairly ...
To finish off my visit to the 2017 Digital Content NewFronts I had front row seats at the Group Nine Media event. If you aren’t familiar with Group Nine, then just click on the latest Tubular leaderboards and check out the Top Media & Entertainment Properties. In April 2017, Group Nine Media ranked #8 with almost 3.3 billion (with a “b”) monthly views.
I had a seat in the front row of the BBC’s 2017 NewFronts presentation, and as expected, BBC.com talked about how news organizations like the BBC can play an integral role in combating fake news. But, one of its strategies and tactics was totally unexpected: The BBC calls it, “slow news.” Now, before anyone jumps to the wrong conclusion, the British Broadcasting Corporation i ...
This week, Entrepreneur Media made a genre-defying jump by presenting a new slate of digital programming at the 2017 NewFronts that taps into the power and passion fueling the American Dream. These programs represent an expansion of the Entrepreneur Network, a partnership with hundreds of top YouTube channels in the business vertical.