Greg Jarboe

  • Top Ten Takeaways and Insights From #NewFronts2017

    This year, I attended about 10 out of the 34 presentations at this year’s Digital Content NewFronts. (Actually, I attended 11 – because The New York Times held two events, but it only listed one of them on the official IAB agenda.) By combining what I saw and heard with a quick review of the 629 articles about the 2017 Digital Content NewFronts, I believe that I’m in a fairly ...

    Greg Jarboe/ ReelSEOin Social Google Facebook YouTube- 13 readers -
  • Group Nine Media steals the show at #NewFronts2017

    To finish off my visit to the 2017 Digital Content NewFronts I had front row seats at the Group Nine Media event. If you aren’t familiar with Group Nine, then just click on the latest Tubular leaderboards and check out the Top Media & Entertainment Properties. In April 2017, Group Nine Media ranked #8 with almost 3.3 billion (with a “b”) monthly views.

    Greg Jarboe/ ReelSEOin Facebook YouTube- 23 readers -
  • The BBC at #NewFronts2017: Combating ‘Fake News’ With ‘Slow News’

    I had a seat in the front row of the BBC’s 2017 NewFronts presentation, and as expected, talked about how news organizations like the BBC can play an integral role in combating fake news. But, one of its strategies and tactics was totally unexpected: The BBC calls it, “slow news.” Now, before anyone jumps to the wrong conclusion, the British Broadcasting Corporation i ...

    Greg Jarboe/ ReelSEOin Social- 17 readers -
  • Entrepreneur Gives #NewFronts2017 Slate of New Digital Shows

    This week, Entrepreneur Media made a genre-defying jump by presenting a new slate of digital programming at the 2017 NewFronts that taps into the power and passion fueling the American Dream. These programs represent an expansion of the Entrepreneur Network, a partnership with hundreds of top YouTube channels in the business vertical.

    Greg Jarboe/ ReelSEOin YouTube- 15 readers -
  • What Digital Video Trends Will Power #NewFronts 2017?

    The 2017 Digital Content NewFronts starts today ( Monday, May 1), and runs through Friday, May 12. At last count, there were a total of 36 presentations at various locations around New York City on the schedule. What can video marketers who get invitations to the invitation-only events expect to hear from the presenters? Well, as Winston Churchill once said, “It is a riddle, ...

    Greg Jarboe/ ReelSEOin Google Twitter YouTube- 23 readers -
  • News and Sports Publishers Back Sponsored Video to Win

    According to the Tubular Labs, nearly 7,000 Facebook pages have uploaded 47,200 sponsored videos (those that include a third-party product or brand) to the site in the last 90 days. These sponsored videos, typically posted by media companies or influencers, have received 5 billion (that’s billion with a “b”) views and 122 million engagements.

    Greg Jarboe/ ReelSEOin Facebook- 15 readers -
  • CNN: Billions of Online Video Views Means it’s More Than Just a Cable News Network

    Some of the journalists and bloggers who cover the news media can be pretty myopic. For example, I can’t tell you how many times I’ve read stories about CNN that are narrowly focused just on its cable TV ratings. Nielsen Media Research recently reported that Fox News ranked #1 among all cable networks during the week of March 6-12, 2017, with an average of 2.4M viewers in prime time.

    Greg Jarboe/ ReelSEO- 17 readers -
  • 3 Big YouTube Numbers Video Marketers Need to Care About

    I’m a great believer in the “rule of three.” It’s a writing principle that proposes that things which come in threes are funnier, more satisfying, or more effective than two, four, or some other number of things. Now, if you doubt the primal power of this principle, then watch The Holy Hand Grenade of Antioch scene in Monty Python and the Holy Grail.

    Greg Jarboe/ ReelSEOin Social YouTube- 25 readers -

About the author

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  • Greg Jarboe
  • SEO-PR president; YouTube and Video Marketing author; Rutgers Business School and Market Motive faculty member; ReelSEO, ClickZ and Knowledge Transfer writer.
  • 260 posts by Greg Jarboe
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