greg mcallister

  • How Retailers Can Bridge the Gap With Beacons

    Location-relevant retail marketing is all the rage these days, in theory. In practice, the scale of these tactics is extremely limited and will take many cycles and refinements to produce an elegant consumer experience and effectively drive sales. Bluetooth beacons are the newest addition to the hyperlocal marketing landscape, and retailers need to start testing them now.

    Street Fightin Mobile- 14 readers -