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When it comes to reconciling your affiliate network activity with your ecommerce platform, you probably know full well the process is far less than ideal. After all, your ecommerce platform is isolated from your affiliate channel in a way that makes seamless shifting of information between the two nearly impossible.
If you aren’t familiar with affiliate marketing, you might not know that it is a $4.2 billion dollar business set to grow to $6.8 billion by 2020. Or that nearly 7,000 marketers attend a conference called Affiliate Summit twice each year. Or that 80% of advertisers allocate 10% of their marketing budget to affiliate marketing.
Search. It’s an integral part of everything and anything online and, of course, it’s key to a successful affiliate channel program. Run ads. Get clicks. People buy. Alas, if only it were that simple. Over time, search has “grown up” and become far more intricate, intelligent and effective. In an article entitled, Should Merchants Allow Affiliates to Bid On Their Keywords, th ...
Over the course of the past ten years or so, the online advertising space has become overrun by “big data.” You know, that goldmine of information that’s supposed to ensure that the exact marketing message gets to the exact demographic/psychographic/whatever-graphic at the exact time? Funny how that hasn’t panned out and online advertising, for the most part, is still a big ‘ol crapshoot.
If you’re in the affiliate marketing space, you are surely aware of AffiliateMarketersGiveBack.com, a charitable organization founded by Missy Ward who is also co-founder of Affiliate Summit. The organization’s aim is to raise money to support breast cancer research through the affiliate marketing industry.
A recent study by McKinsey & Co. found that digital coupons will surpass all forms of print coupons, apart from freestanding inserts, in 5 years. The study also predicts that load-to-card and mobile coupons will grow 50% annually from 2015 to 2019. While FSIs still account for 89% of coupon distribution, they only make up 41% of U.S. coupon redemption at a lowly 0.47% redemption rate.