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When it comes to reconciling your affiliate network activity with your ecommerce platform, you probably know full well the process is far less than ideal. After all, your ecommerce platform is isolated from your affiliate channel in a way that makes seamless shifting of information between the two nearly impossible.
If you aren’t familiar with affiliate marketing, you might not know that it is a $4.2 billion dollar business set to grow to $6.8 billion by 2020. Or that nearly 7,000 marketers attend a conference called Affiliate Summit twice each year. Or that 80% of advertisers allocate 10% of their marketing budget to affiliate marketing.