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Agencies face many challenges when it comes to managing and sifting through the massive amount of content and social data that exists. Even once that information has been curated, they must find a meaningful way to provide insight, collaborate with colleagues and provide stories to their clients that resonate. Trying to meet these hefty expectations can put a lot of stress on an agency.
Published 1 min ago 33 No one knows your industry better than you. You have years of experience working in your specialized industry and dealing with your specific client base. With all that said, the question of who should create your content seems like a no-brainer — you should. But, should you really? Just because you know your industry inside and out doesn’t mean ...
When it comes to distributing content on social channels and getting engagement, marketers are still trying to figure out how to connect with their audience in a genuine way. At times, it can feel like dredging the bottom of the ocean to come up with new, clever ideas. Such ideas have the potential to set a brand apart in the crowded space, but creativity tends to run dry quickly and easily.
Published 41 mins ago 42 Video marketing is a crucial part of marketing strategy for most organizations. Besides looking at your own viewing habits and discovering you watch a lot of YouTube and Facebook videos every day (you’re not alone), the numbers are convincing that video needs to be part of your marketing efforts.
Imagine you’re driving to the grocery store one Saturday morning, you see a bright orange sign that reads, “Yard Sale” along the road, so you decide to stop and check it out. Once you get out and start walking around, you realize not only does this person have a lot of stuff, their stuff is thrown together all over their yard.
Content Curation, Content Marketing, Earned Media, Owned Media Last week I was chatting with an acquaintance about content marketing, social media marketing in particular. He quipped facetiously, “Yeah getting a bunch of RSS feeds into Hootsuite, or whatever, and pushing a button is so difficult.” I remained silent. Visibly put off, but silent. There’s so much more to it than that.
Content marketers, I think you’re forgetting something. Something kind of big. When you’re creating a new content marketing campaign, you take into account a wide variety of content types. Blog posts, infographics, eBooks, and a multitude of others are usually at the top of your mind as viable options. But you’re missing out on an amazing avenue: mobile applications.
The long hours of research and writing are over, and your blog post is finally published. Job well done, right? Not quite. Now it’s time to use your content marketing strategy to get your post in front of as many eyeballs as possible. A hot way of doing that nowadays is through paid social promotions.