Greg Sterling

  • Now you can shop with Google Home — just like on Amazon Echo

    Earlier today Google announced that you will now be able shop with Google Assistant on Google Home. This duplicates functionality already available on Amazon’s Alexa devices. Inventory is available from “participating Google Express retailers, including Costco, Whole Foods Market, Walgreens, PetSmart, Bed Bath & Beyond and more than 50 other national and locally available retailers.

    Greg Sterling/ Marketing Landin Google- 14 readers -
  • Cortana introduces “suggested reminders” based on email content

    In the battle of the virtual assistants, there are the beginnings of a feature war. Microsoft’s Cortana is introducing a new “suggested reminders” feature that mines email for deadlines, commitments or time-sensitive events and turns those into reminders automatically. According to the blog post: Cortana does all the work in the background making this helpful feature incredibly easy to use.

    Greg Sterling/ Marketing Landin EMail Content- 11 readers -
  • Verizon-Yahoo deal closing said to be close after $250 million price discount

    According to Bloomberg, Verizon is close to a renegotiated deal for Yahoo, which would bring the price down $250 million. That’s quite a bit less than the previously rumored $1 billion being sought by the telecommunications company. The originally announced purchase price was $4.8 billion. Another provision of the renegotiation, which probably kept the purchase price from b ...

    Greg Sterling/ Marketing Land- 16 readers -
  • Report: more than 13 million proximity sensors now deployed globally

    Proximity and beacon data platform Unacast has released its Q4 Proximity.Directory report. The document focuses on “smart cities” and how beacons and other location sensors are being deployed for a range of uses that include tourism, marketing, energy efficiency and urban planning. The previous quarterly report examined uses of beacons in airports.

    Greg Sterling/ Marketing Land- 17 readers -
  • Google image search lead Randy Keller jumps to Pinterest

    In its early days Pinterest was described as a “social scrapbooking” or photo sharing site. CEO Ben Silbermann has called it a “catalog of ideas.” But the company has generally shunned the “social network” label. Whatever else it is, Pinterest is increasingly becoming image search engine. Accordingly, the company announced the hiring of Randy Keller, who until last month was ...

    Greg Sterling/ Marketing Landin Social Google- 18 readers -
  • TV maker VIZIO fined $2M for no-consent tracking of consumer viewing habits

    Smart TV maker VIZIO will pay a $2.2 million penalty based on the improper collection of consumer viewing habits and data without consent. The settlement comes after an action brought by the Federal Trade Commission (FTC) and the Office of the New Jersey Attorney General. The undisclosed data collection was “deceptive” and in violation of the Federal Trade Commission Act, 15 U.S.C.

    Greg Sterling/ Marketing Land- 14 readers -
  • FTC issues report and guidelines on cross-device tracking

    Given audience fragmentation across devices and platforms, there has been a dramatic increase in the use of tracking and data to get a more complete view of the customer. Cross-device tracking is now on the Federal Trade Commission (FTC) radar, as a kind of more sophisticated sibling of behavioral targeting.

    Greg Sterling/ Marketing Land- 13 readers -
  • Amazon Q4 beats earnings expectations but $43.7 billion in revenues fall short

    This afternoon e-commerce giant Amazon announced quarterly revenues of $43.74 billion and earnings of $1.54 per share. Earnings beat expectations, however revenues were less than expected and shares are down in after-hours trading. Fourth quarter income was $749 million. Full-year net sales grew 27 percent to $136 billion. The company announced first quarter guidance of $33.25 billion and $35.

    Greg Sterling/ Marketing Land- 17 readers -
  • Apple Reports Best Quarter Ever: $78.4 Billion Revenue, 78 Million iPhones Sold

    After three consecutive quarters of year-over-year sales declines, Apple announced its biggest quarter ever. The company beat revenue and earnings expectations, selling more than 78 million iPhones. Apple reported revenue of $78.4 billion vs. an expectation of $77.25 billion. It sold 78.2 million iPhones vs. 76 million expected. Indeed all product lines posted increases except “other.

    Greg Sterling/ Marketing Land- 18 readers -
  • Tech firms join forces to push back on Trump immigration ban

    Stunned by the White House’s anti-immigration and travel ban, a group of major tech companies is planning on submitting a “friend of the court” brief in one or more of the lawsuits that have been filed against the Trump executive order issued Saturday. The tech group will meet today in California to discuss strategy according to a Reuters report.

    Greg Sterling/ Marketing Landin Google- 24 readers -
  • A better Siri is critical to the iPhone’s long-term competitiveness

    When Apple bought Siri in 2010 it ushered in the era of the virtual assistant. It was a truly differentiated feature vs. Android phones. Over time, however, the lead that Apple had has been lost. Google, Microsoft, Amazon and others introduced virtual assistants that now equal or exceed Siri’s capabilities. And Amazon Echo has a significant head start in the home.

    Greg Sterling/ Marketing Landin Google- 16 readers -