Greg Sterling

  • In final earnings report, Yahoo beats Wall Street with $1.3B in revenue

    Yahoo mostly beat Wall Street expectations with what is probably its final quarterly earnings report as a public company. The company went public in April 1996, 21 years ago. Revenues and earnings per share both beat expectations. The company reported revenues of $1.3 billion and adjusted earnings of $0.18, though revenue ex-TAC was down year over year.

    Greg Sterling/ Marketing Land- 13 readers -
  • Survey surprise: Consumers very forgiving of non-mobile-friendly websites

    While most consumer survey data argue that poor mobile site experiences mean lost business, Vistaprint Digital discovered something different. The company’s recent online consumer survey found that a bad mobile site experience was less of an issue than missing or incorrect name-address-phone (NAP) data. Vistaprint Digital surveyed 1,818 US adults in March of this year.

    Greg Sterling/ Marketing Land- 19 readers -
  • Siri is Google’s nearest mobile search competitor [Report]

    A new study from Fivesight Research, “US Consumer Search Preferences Smartphone & Desktop: Q1 2017,” finds that Siri is the mobile “search engine” of choice after Google. The study was based on a survey of 800 US adults split roughly evenly between iOS and Android users. Google was by far the dominant mobile search engine, with an 84 percent aggregate share among respondents.

    Greg Sterling/ Search Engine Landin SEO- 20 readers -
  • Yelp buys Turnstyle to expand targeting and offline attribution capabilities

    Earlier this week, Yelp bought a company called Turnstyle for a reported $20 million. Turnstyle can be characterized in various ways; it calls itself a WiFi-based marketing and loyalty platform. It could also be called a “marketing automation” platform — though that phrase has virtually no meaning now because it’s so abused. Then there’s “mobile personalization platform.

    Greg Sterling/ Marketing Land- 26 readers -
  • Android now the world’s dominant OS, surpassing Windows

    According to StatCounter, the Android operating system has now passed Microsoft Windows as the leading OS globally. The data reflect “total internet usage across desktop, laptop, tablet and mobile combined.” Android’s global OS share was 37.93 percent compared to 37.91 percent for Windows. However, in North America, Windows had a 39.5 percent share, which was followed by iOS (25.

    Greg Sterling/ Marketing Landin Google- 16 readers -
  • Mobile now accounts for nearly 70% of digital media time [comScore]

    Time spent with digital media continues to grow — but that growth is all mobile. Last week, comScore released its “2017 US Cross-Platform Future in Focus” report, which tracks consumer usage patterns across digital media channels and platforms. The measurement firm found that mobile “now accounts for 69 percent of digital media time spent.

    Greg Sterling/ Marketing Land- 28 readers -