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In the battle to compete with Amazon’s Alexa devices, Google Home just introduced something that could be a meaningful differentiator. It will now support up to six users on one device. In other words, Google Home can recognize and distinguish the voices of multiple users to enable personalized content and results.
Google Home will now support up to six users. In other words, it has the capacity to recognize and distinguish the voices of multiple users for personalized content and results. This extends to news, music, scheduling, commute times and so on. To set this up, users need the most up-to-date version of the Google Home app.
According to the The Wall Street Journal (WSJ), Google is considering incorporating ad-blocking into a new version of Chrome. It would be enabled by default on both the desktop and mobile web. Because of Chrome’s dominant global position, there could be a significant, industry-wide impact. However, the WSJ report hedges and says that an announcement could come within weeks or not at all.
During this morning’s Facebook developer conference keynote — which was mostly about augmented and virtual reality and Messenger — the Places Graph was mentioned only in passing. It’s part of the Graph API, and the company has been using its location and places data internally and on Instagram and Messenger for some time.
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Yahoo mostly beat Wall Street expectations with what is probably its final quarterly earnings report as a public company. The company went public in April 1996, 21 years ago. Revenues and earnings per share both beat expectations. The company reported revenues of $1.3 billion and adjusted earnings of $0.18, though revenue ex-TAC was down year over year.
Consumer surveys have repeatedly shown the public’s ambivalence about digital privacy. When there’s a clear value exchange or concrete reason for information sharing, consumers will do it — but typically not without some hesitation. A new survey by YouGov, conducted for 7 in March, asked more than 1,000 US adults about their feelings on a range of customer-experience iss ...
Google and Russia’s Federal Antimonopoly Service (FAS) have settled the antitrust case focused on the pre-installation of Google apps on Android handsets. It was initiated following a complaint by Yandex roughly two years ago. In 2015, FAS found that the required pre-installation of apps on Android phones in Russia was anti-competitive.
While most consumer survey data argue that poor mobile site experiences mean lost business, Vistaprint Digital discovered something different. The company’s recent online consumer survey found that a bad mobile site experience was less of an issue than missing or incorrect name-address-phone (NAP) data. Vistaprint Digital surveyed 1,818 US adults in March of this year.
At a time when risky ads can cause a backlash (e.g. Pepsi), Burger King just did something ingeniously (or annoyingly) calculated to create buzz. And it worked. The company created a TV spot (below) that tries to invoke Google Home — for those that have them. Near the end of the commercial the camera zooms in close and the actor playing a BK employee says, “OK Google, what i ...
Retail makes up the largest category of internet ad spending, representing about 21 percent of total revenues, according to the most recent IAB report — or roughly $15 billion annually. That’s why the development of a “cost-per-(store)-visit” ad model (CPV) is potentially so significant. Some of that retailer ad spending is driven by pure-play e-tailers.
A new study from Fivesight Research, “US Consumer Search Preferences Smartphone & Desktop: Q1 2017,” finds that Siri is the mobile “search engine” of choice after Google. The study was based on a survey of 800 US adults split roughly evenly between iOS and Android users. Google was by far the dominant mobile search engine, with an 84 percent aggregate share among respondents.
Earlier this week, Yelp bought a company called Turnstyle for a reported $20 million. Turnstyle can be characterized in various ways; it calls itself a WiFi-based marketing and loyalty platform. It could also be called a “marketing automation” platform — though that phrase has virtually no meaning now because it’s so abused. Then there’s “mobile personalization platform.
According to StatCounter, the Android operating system has now passed Microsoft Windows as the leading OS globally. The data reflect “total internet usage across desktop, laptop, tablet and mobile combined.” Android’s global OS share was 37.93 percent compared to 37.91 percent for Windows. However, in North America, Windows had a 39.5 percent share, which was followed by iOS (25.
Last week, Congress voted to overturn online privacy rules created by the Obama FCC, which had not yet gone into effect. The rules required opt-in consent before ISPs (broadband and mobile carriers) could collect and sell user data for ad targeting purposes. Republicans in Congress decried the new FCC rules as more government overreach.
Late last year, Apple struck a deal with NBCUniversal to become its exclusive ad sales partner for Apple News. Last week, AdExchanger reported that Apple will soon allow ad serving tags and third-party measurement services. According to the article, “Apple News will not only support tags from rich media ad servers including Kargo and Celtra, but also third-party measurement ...
Earlier this year we reported that Cortana was coming to the Android lockscreen. Now it has officially launched. Here are some of the things you can do with Cortana “above the lock”: Get your schedule/see your day at a glance. Get and set reminders. Interact with and add to lists. Get answers to questions.
Time spent with digital media continues to grow — but that growth is all mobile. Last week, comScore released its “2017 US Cross-Platform Future in Focus” report, which tracks consumer usage patterns across digital media channels and platforms. The measurement firm found that mobile “now accounts for 69 percent of digital media time spent.
UK-based location-data platform Blis is introducing a predictive ad model that will charge advertisers exclusively on a pay-per-visit basis. What that means is that advertisers will pay only for customers (or potential customers) that visit their business locations. It’s called “Blis Futures” and uses AI and audience modeling based on historical visitation patterns.
TVs are “spying” on us, and so are sex toys. The Senate also just reversed an Obama-FCC rule that imposed limits on what ISPs and carriers could do with consumer data without consent. The new administration and Republican control of Congress could bring massive change in regulatory policy and consumer protection.