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This afternoon Microsoft announced better-than-expected revenue of $22.3 billion, beating financial analysts’ consensus estimates which came in just under $22 billion. Earnings per share were also higher than expected at $0.76. Net income was $6.0 billion. Microsoft stock is up in after-hours trading.
The consumer path to purchase has become increasingly complex, with multiple channels and devices playing a role in influencing buying decisions. Beyond devices and channels, new research from YP (conducted by Thrive Analytics) examines the “primary” and “secondary” factors that influence consumer purchases.
Brands and marketers make lots of assumptions about their customers, about who they are, about the distance they’ll travel to buy the product or service and so on. These assumptions are often based on anecdotal information or survey data. Location data, like that from Foursquare and others, provides real-world behavioral insights that offer a range of use cases, from audienc ...
Facebook wants to be the mobile solution for local businesses. It also sees itself increasingly as a local commerce platform for consumers. The company’s recent introductions of Marketplace and its Events app are indications of a full court press into local. Today Facebook is adding more tools for consumers and business owners: Booking and ordering for Pages Social recommend ...
In what might could be its next-to-last earnings release as an independent company, Yahoo posted better-than-expected results this afternoon. Total revenue came in at $1.305 billion, just beating consensus financial estimates of $1.30 billion. This comes amid some uncertainty about the status of the more than $4.8 billion acquisition of the company by Verizon.
Various studies appear to show that people don’t like interstitial ads. Google wants to ban most interstitials following a search click. And a recent “neuroscience” study from MediaBrix and Neurons Inc. also comes to a similar conclusion. The companies used eye-tracking and other biometric techniques to test various in-app mobile video ad units for user engagement and response.
You want it to do more. That was my feeling about the Google Assistant after using the new Pixel XL for several days. The Pixel is a very nice phone with a great camera and a beautiful screen. It’s going to be a successful; an iPhone killer it is not. Google is promoting the Pixel as “The first phone with the Google Assistant built in.
DialogTech has integrated with LiveRamp as part of a new call data and attribution offering for display ads. The product is intended to enable marketers to optimize their display campaigns to drive more calls and to identify audiences more likely to convert over the phone. Calls in this scenario become a way to capture audience data and enable better display targeting and retargeting.
Placecast is bringing location intelligence to native advertising to improve relevance and performance. The company also announced last week that it has been awarded two patents pertaining to “location data management and targeting.” Placecast is one of the longest-existing companies in the location-based marketing segment, having begun as an SMS-based retail marketing platf ...
Most retailers are gearing up for holiday sales and that means many will be seeking to drive mobile app downloads. Most of them will fail. Among the top 25 US apps, there are four retailers present: Amazon, eBay, Groupon and WalMart. By far, Amazon dominates time spent among retail apps according to comScore: Roughly half of smartphone owners (49 percent) now don’t download ...
In contrast to much of the historical and still-current thinking about location as a “vertical,” it’s really a signal and tool that offers an expanding array of use cases across industries. These include audience identification, competitive intelligence, user-experience improvements (i.e., personalization), online-to-offline attribution and internal operational insights.
Verizon is reportedly going to declare the massive Yahoo data breach as a “material” event. If so, it has the potential to kill the deal. It’s also possible Verizon is using this threat as a way to extract price concessions from Yahoo. According to the New York Post, Verizon is seeking a $1 billion discount on the price it agreed to pay for Yahoo. In July, Verizon agreed to pay more than $4.
Introducing Pixel, a new phone by Google. It has the highest rated smartphone camera. Ever. A battery that lasts all day. Unlimited s ...
On the heels of new Google research that shows the primacy of mobile in a cross-device world, the company is celebrating the first birthday of Accelerated Mobile Pages (AMP) and offering a roundup of milestones and success metrics. There are now 600 million AMP pages on 700,000 domains. AMP publishers are seeing more repeat traffic and better engagement/CTRs.
Google released new “cross device” research that provides more evidence of what we already know: substantial number of consumers browse the web and search on multiple devices throughout the day. However it also confirms that mobile is the dominant platform and that a meaningful percentage of users are mobile only on an average day.
Feeling intensifying pressure from Google, Apple and Amazon, Samsung has acquired virtual assistant Viv. CEO Dag Kittlaus, who ran Siri before Apple bought it, will continue to operate Viv “independently” but still work closely with Samsung. Not content to rely on the Google Assistant, Samsung undoubtedly felt that it needed its own virtual assistant capability (it already has voice search).
Google Home is a virtual agent that answers simple questions and carries out basic tasks. Google Ho ...
Yext, which offers a portfolio of location data and presence management services, has added a novel option for customers: a “Ride With Uber” button. It literally helps drive foot traffic to business locations. Retailers and marketers can integrate the button into any of their digital assets, such as their websites or email.
Call tracking, now generally rebranded as “call intelligence” or “call analytics,” went from being a novelty in the SEM world a few years ago to a perceived commodity today. However the benefits of using call analytics extend well beyond campaign optimization into operational and customer experience improvements for brands and marketers.