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Mobile apps command about 60 percent of digital media time according to comScore’s 2016 Mobile App Report. However that time is concentrated in a relatively small number of top apps that people use regularly. App discovery and retention have become a high-stakes game for publishers, brands and retailers.
Android remains the dominant operating system globally, with a roughly 75 percent smartphone market share, according to Kantar Worldpanel ComTech. However, recent sales data reflects strong year-over-year share growth for the iPhone in most markets, with the notable exception of China. Kantar says that in the US the iPhone has seen its “strongest rate of growth [ ] in more than two years.
Google and Facebook see themselves fundamentally as instruments of progress. Their company narratives argue that the information and communication they deliver or facilitate are helping, not harming, people and society as a whole. But what if the opposite is true; what if Google and Facebook have become effective tools of misinformation and hate-group propaganda? That’s esse ...
In response to the unexpected popularity of Amazon’s Alexa devices, Google felt compelled to develop Google Home. There have also been rumors about a stand-alone Apple Siri device. I’ve been waiting for a Microsoft response — apparently there already is one. It’s called HomeHub, which has reportedly been in the works for some time.
According to a new report from Borrell Associates, nearly 80 percent of local businesses have a Facebook page and 62 percent are buying Facebook ads. It also estimates there are in excess of 2.5 million US businesses paying for ads or boosted posts on Facebook, spending on average $1,500 per year.
Can drones and indoor navigation technology help Apple Maps catch or beat Google Maps? According to a report today from Bloomberg, quoting anonymous sources, the iPhone maker will use drones to accelerate data collection and improve accuracy. Apple reportedly received FAA permission earlier this year to fly drones to “conduct data collection, photography, and videography.
Commerce Signals and PlaceIQ today announced a partnership that will deliver in-store sales data to PlaceIQ customers (agencies and brands). The new offering from Commerce Signals is called “Databridge” and it provides purchase data from Visa (Advertising Solutions) and related insights for marketers.
Amazon’s aggressive pricing and promotion of it own hardware products made them top sellers over the past holiday weekend. According to a release out from the company, Amazon had its “best-ever holiday shopping weekend for devices.” Amazon, which doesn’t disclose precise sales figures, said that the “Echo Dot, Amazon Fire TV Stick with Alexa Voice Remote, Fire tablet, and Amazon Echo were . .
According to data from Adobe, Cyber Monday became the largest day in US e-commerce history. Consumers spent roughly $3.4 billion online, which just beat Black Friday’s $3.34 billion. Cyber Monday generated somewhat less mobile commerce revenue at $1.19 billion vs. $1.2 billion on Black Friday. Nonetheless, smartphones and tablets drive more traffic than PCs yesterday.
There were record e-commerce sales over the past weekend, as more consumers shopped online. However the rise of mobile commerce is the larger and more interesting story. On Black Friday alone, mobile devices were responsible for roughly 36 percent of total revenues but a majority of online retail traffic, reported Adobe. This despite awkward and suboptimal mobile experiences across many sites.
According to Adobe, Thanksgiving and Black Friday online retail sales exceed $5 billion. More noteworthy in some ways is that mobile devices contributed a record $1.2 billion to that total on Black Friday alone. There was mixed data on in-store traffic and sales with some sources reporting an initial decline vs. last year and others reporting small in-store gains.
While Google Home is $50 cheaper, Echo will likely dr ...
Do no evil. Make the world more open and connected. These have been Google and Facebook’s respective tag lines or mantras, if you will; however their moral and ethical aspirations bump into an uncomfortable and often contradictory foe: the market. While Google has in recent years walked away from “do no evil,” which led to regular charges of hypocrisy, Facebook still activel ...
Famous is a company that has arguably failed — twice. But its most recent incarnation may have succeeded in solving one of the most vexing problems in marketing today: how to bridge the user-experience gap between the mobile web and apps. Famous is run by Steve Newcomb, the founding COO of semantic search engine Powerset, which sold to Microsoft in 2008.
According to a new European consumer survey from the Application Developers Alliance, 70 percent of respondents would prefer to buy an Android device with basic apps pre-installed. This finding, as well as others in the report, appears to support Google’s argument to the European Commission that its pre-installed suite of apps benefits consumers and is not anti-competitive.
With new activity alerts, GMB sync and reputation management, the expanded Moz Local is intended to equally serve the small business, agency and direct en ...
When they hear “beacons,” most marketers think of in-store coupons or notifications. Yet retargeting is quickly emerging as a compelling use case for the proximity data and technology. Yext launched one of the first beacon-based, offline-to-online retargeting solutions but later decided to abandon it.
Mobile platform xAd has announced a signficant new funding round and the acquisition of WeatherBug. WeatherBug includes desktop, mobile, wearable and smart TV properties. I spoke with xAd CEO Dipanshu Sharma about the acquisition and the rationale behind it. He said that WeatherBug will bring xAd 20 million new users that the company will see several times a day.
Many critics of the presidential election are partly blaming false information and fake news stories propagated on Google and Facebook for influencing the outcome. While some Facebook employees share this concern, Facebook CEO Mark Zuckerberg has largely dismissed the notion that fake news on Facebook contributed to Trump’s victory.
According to reports, Apple is developing digital glasses. However, if the product appears at all it won’t be until 2018 at the earliest. The glasses would reportedly offer augmented reality experiences. It would also, like Apple Watch, require an iPhone for connectivity. The company is under pressure to produce new hardware products that further diversify its product lineup ...