Greg Sterling

  • Facebook adds new tools for local discovery and commerce to Pages

    Facebook wants to be the mobile solution for local businesses. It also sees itself increasingly as a local commerce platform for consumers. The company’s recent introductions of Marketplace and its Events app are indications of a full court press into local. Today Facebook is adding more tools for consumers and business owners: Booking and ordering for Pages Social recommend ...

    Greg Sterling/ Marketing Landin Social Facebook- 17 readers -
  • Yahoo Q3 revenue beats though search and display revenues were down

    In what might could be its next-to-last earnings release as an independent company, Yahoo posted better-than-expected results this afternoon. Total revenue came in at $1.305 billion, just beating consensus financial estimates of $1.30 billion. This comes amid some uncertainty about the status of the more than $4.8 billion acquisition of the company by Verizon.

    Greg Sterling/ Marketing Landin Display- 7 readers -
  • DialogTech and LiveRamp join to make calls a display optimization tool

    DialogTech has integrated with LiveRamp as part of a new call data and attribution offering for display ads. The product is intended to enable marketers to optimize their display campaigns to drive more calls and to identify audiences more likely to convert over the phone. Calls in this scenario become a way to capture audience data and enable better display targeting and retargeting.

    Greg Sterling/ Marketing Landin Display- 9 readers -
  • Can location make native ads better and more relevant?

    Placecast is bringing location intelligence to native advertising to improve relevance and performance. The company also announced last week that it has been awarded two patents pertaining to “location data management and targeting.” Placecast is one of the longest-existing companies in the location-based marketing segment, having begun as an SMS-based retail marketing platf ...

    Greg Sterling/ Marketing Landin Display- 5 readers -
  • With holiday 2016 approaching, retailers need a mobile wallet strategy ASAP

    Most retailers are gearing up for holiday sales and that means many will be seeking to drive mobile app downloads. Most of them will fail. Among the top 25 US apps, there are four retailers present: Amazon, eBay, Groupon and WalMart. By far, Amazon dominates time spent among retail apps according to comScore: Roughly half of smartphone owners (49 percent) now don’t download ...

    Greg Sterling/ Marketing Landin SEO- 10 readers -
  • Is the Verizon-Yahoo deal going south?

    Verizon is reportedly going to declare the massive Yahoo data breach as a “material” event. If so, it has the potential to kill the deal. It’s also possible Verizon is using this threat as a way to extract price concessions from Yahoo. According to the New York Post, Verizon is seeking a $1 billion discount on the price it agreed to pay for Yahoo. In July, Verizon agreed to pay more than $4.

    Greg Sterling/ Marketing Land- 9 readers -
  • Buying Viv, Samsung makes its “me too” virtual assistant play

    Feeling intensifying pressure from Google, Apple and Amazon, Samsung has acquired virtual assistant Viv. CEO Dag Kittlaus, who ran Siri before Apple bought it, will continue to operate Viv “independently” but still work closely with Samsung. Not content to rely on the Google Assistant, Samsung undoubtedly felt that it needed its own virtual assistant capability (it already has voice search).

    Greg Sterling/ Search Engine Landin SEO- 12 readers -