Greg Sterling

  • Foursquare offers Analytics product for retailers, multi-location brands

    Continuing its transformation into a data company, this week Foursquare announced Foursquare Analytics, “a dynamic foot traffic dashboard for brands.” The company said that its beta partners for the product included Taco Bell, TGI Fridays, H&M and Lowe’s. The product is a benchmarking and audience measurement tool to enable retailers, QSR chains and others with physical ...

    Greg Sterling/ Marketing Land- 14 readers -
  • Amazon adds Alexa to its main iOS app

    Amazon has announced that it’s integrating Alexa into its Amazon iOS shopping app. This adds the Alexa brain to the Amazon app and serves as a replacement for basic speech recognition. Amazon iOS users will be able to shop, play music, ask questions and get news weather and traffic. However, there was no mention of whether or when Amazon would bring Alexa to its Android app.

    Greg Sterling/ Marketing Landin SEO- 14 readers -
  • Urban Airship expands app notification capabilities to mobile web and PC

    Urban Airship, a leading provider of in-app marketing, has developed a new web-based push notification capability it calls “Web Notify.” It covers both the desktop and mobile web. While browser-based notifications have existed for a little while, Urban Airship says it’s first-to-market with a platform that enables an integrated (or segmented) PC, mobile web and app marketing capability.

    Greg Sterling/ Marketing Land- 14 readers -
  • Yext files for long-awaited $100 million IPO

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...

    Greg Sterling/ Search Engine Landin SEO- 12 readers -
  • WebMD’s new Alexa health skill should go to pharmacy school

    WebMD just launched an Alexa skill that promises to answer health and medical questions. But it seems there’s a lot it doesn’t know. The company’s press release offers a number of sample questions the assistant can potentially answer: “Alexa, ask WebMD to tell me about type 2 diabetes.” “Alexa, ask WebMD to tell me about amoxicillin.” “Alexa, ask WebMD what is an echocardiogram.

    Greg Sterling/ Marketing Land- 12 readers -
  • Locksmiths try again to sue Google over fake local listings

    Here’s a familiar story: a group of locksmiths has filed a new class action lawsuit against Google, Microsoft and Yahoo. They claim the search engines (Google in particular) are deliberately “flooding” organic results with “scam locksmith listings” known to be false. They argue the fake or otherwise fraudulent listings force legitimate locksmiths to buy ads to gain access to ...

    Greg Sterling/ Marketing Landin SEO Google- 16 readers -
  • Report: The PC is over, the “app boom” is too

    The desktop world is flat but mobile app installs are down too. That’s according to a new collection of internet usage stats from Adobe, released during the Mobile World Congress event going on now in Barcelona, Spain. The report, containing a somewhat random collection of data, is based on “analysis of over 1.

    Greg Sterling/ Marketing Land- 12 readers -
  • Amazon: virtual assistants and AI robots have free speech rights too

    In George Orwell’s classic dystopian novel 1984, every house is equipped with a “Telescreen,” a monitoring device, enabling the government to spy on citizens. Amazon is trying to prevent its Echo/Alexa from becoming a real-life version of it. Amazon is hoping to keep its Alexa devices from being a tool of government surveillance and thus potentially inhibit people from buying them.

    Greg Sterling/ Marketing Land- 19 readers -