Greg Sterling - Page 4

  • Google adds trending searches and instant answers to iOS app

    With a new search app update for iOS, Google has added trending searches and instant answers. (TechCrunch noticed it earlier today.) It replicates a previously introduced Android feature which reportedly resulted in an outcry, causing Google to enable an opt-out. In the “what’s new” discussion in the iOS App Store, Google says: See searches that are trending around you when ...

    Greg Sterling/ Search Engine Landin SEO- 23 readers -
  • Yelp introduces custom (local) audiences for national advertisers

    Roughly two years ago, Yelp phased out its display ad unit for national advertisers. Earlier this week, the company introduced a new data-driven ad product for that same segment: Yelp Local Audiences (YLA). The company is working with LiveRamp to transmit data to DSPs (demand side platforms) and exchanges where anonymous matching finds Yelp users on third-party sites.

    Greg Sterling/ Marketing Land- 27 readers -
  • Survey: More consumers seeking to buy directly from brands vs. retailers

    One of today’s marketing mantras is “brand loyalty is dead.” As always, the truth is more complicated than a slogan. While millennials and Generation Z are less likely to be loyal than previous generations — chiefly because there’s more transparency and information available to them — there’s a strong argument to be made that brands and retailers that get the customer experi ...

    Greg Sterling/ Marketing Landin Social- 22 readers -
  • Report: 57% of traffic now from smartphones and tablets

    It’s been a little over two years since Google first announced that mobile searches had exceeded desktop queries on a global basis. That number has continued to grow, although the company has not provided an official update recently. At a recent press event, a Google speaker casually said that the “vast majority” of search queries are now mobile.

    Greg Sterling/ Search Engine Landin SEO- 22 readers -