Greg Sterling - Page 5

  • Location data predictive of retail store closures

    As marketers are discovering, mobile location data can be used for many purposes. Among them, according to inMarket, is predicting retail store closures. The company’s SDK (software development kit) is integrated into 700 apps, and it sees more than 50 million active mobile devices in the US. One of the data sets the company captures is the frequency of retail store visits.

    Greg Sterling/ Marketing Land- 15 readers -
  • Apple introduces HomePod: A premium speaker with Siri

    As anticipated, Apple introduced its Amazon Echo and Google Home competitor today at WWDC, its developer conference in San Jose. The retro-named HomePod has Siri built in, but Apple didn’t lead with that or immediately present the new device as a stand-alone virtual assistant. The company made its pitch by emphasizing the sound quality of the speaker and the overall music ex ...

    Greg Sterling/ Marketing Land- 23 readers -
  • Business profile and review best practices from TripAdvisor and Yelp

    TripAdvisor and Yelp are two of the most powerful local search and review sites online. According to consumer survey data from Burke, review sites drive more immediate actions (i.e., phone call, store visit, website visit, email) than social media or search. This consumer behavior is because of review site content and because they’re often consulted lower in the funnel.

    Greg Sterling/ Search Engine Landin SEO- 17 readers -
  • Report: Apple’s Siri-powered virtual assistant could be announced next week

    Apple might announce its long-rumored Siri-powered smart speaker during the company’s annual developer conference next week, according to a Bloomberg report. If true, the Apple speaker will compete with similar devices from Amazon, Google, Microsoft, Andy Rubin’s company Essential and others. According to the report: The iPhone-maker has started manufacturing a long-in-the-w ...

    Greg Sterling/ Marketing Land- 24 readers -
  • StepsAway launches in-store, WiFi-based marketing for retailers

    Mobile marketing platform StepsAway builds mobile shopping portals for malls on top of guest WiFi access. Now the company is offering an in-store WiFi-based solution for individual retailers that can tap into CRM databases and deliver more personalized promotions to in-store shoppers. The company’s flagship, mall-based offering requires the shopper to get on WiFi (there’s no ...

    Greg Sterling/ Marketing Land- 21 readers -