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When Robin Williams died earlier this month the print and broadcast media frenzy that followed came in predictable and contemptible waves. Nothing sells like the death of an ‘A’-list celebrity who’s taken before his time. And everyone –from Meet the Press to Entertainment Tonight to the Wall Street Journal ran with it as often as they could.
When it comes to building and maintaining media relationships, credibility counts more than anything else. Once you signal a willingness to sacrifice that, media immediately sense the weakness and it permeates their perception of your organization, its management, products and brands. Unfortunately, when credibility is compromised you don’t get a mulligan.