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Many companies don’t do enough upfront work to qualify their new sales leads. They simply pass every single sales lead through to the sales team, even if the prospect is nowhere near ready to buy or is even a good fit for what the company sells. According to statistics cited by HubSpot, 61 percent of B2B companies send all of their business leads directly to sales, even thoug ...
B2B content is often kind of—dare I say—boring. Of course, any content produced by businesses, for businesses is bound to be more factual and professional and “safe for work.” There are limits to what B2B marketers can say without compromising their professional image, and that’s understandable. But in the world of content marketing, it seems like too many B2B marketers are playing it safe.
2015 is time to start a fresh page on the calendar, turn over a new leaf, set new goals and approach business challenges with renewed energy. But if you want your business performance to improve in the new year, you’ll need to rethink your marketing and sales strategy. The new year is a good opportunity to do some things differently, try new tactics or branch out into new markets.