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How does one of the hottest social media tools grow to 70,000+ users in such short time? Advertising? SEO? Taking a loudspeaker to the street and yelling at people? Black magic? No, the real answer is good ol’ fashioned smart content marketing. And today, you are going to get insights from the mind of the Buffer App’s content manager.
WordPress is a great platform. One weakness that it suffers from, however, is it can be quite slow. Without taking the right precautions, you could end up with a sluggish site. That’s not only a hassle for repeat visitors but will cause you to lose subscribers and customers. In this quick post, I’ll cover all of the best ways that I’ve found to consistently speed up WordPress.
One misconception that forever bothers me is the belief that blogging doesn’t work unless it’s meta. People don’t believe blogs can be successful unless they are about blogging, marketing, or social media. What they don’t understand is that it’s only the marketing blogs that publish things like “income reports” and the like.
Earning customer loyalty is an uphill battle — but it is always worth the effort. You’ve seen the data: the Harvard Business School report that showcased how, on average, increasing customer retention rates by 5 percent increases profits by 25 percent to 95 percent. Much to your disappointment, you find traditional business publications like Forbes seem content to churn out a ...
In the world of startups, few topics have garnered as much buzz as transparency—the act of sharing previously private company information with the inquisitive public. You can now find dozens if not hundreds of companies sharing, well, nearly everything. It’s an exciting development. After all, does anyone want more secrecy from the businesses they support? Where transparency ...
Reading is the supreme “lifehack” — distilled knowledge that often took years to assemble can be consumed in just a few hours. And the more you know about social psychology and human behavior, the better. At Help Scout we have learning stipend (here’s why) for our teammates so you can buy as many books as you need.