gretchen dukowitz

  • Case-Study Writing Made Faster, Better, and Less Painful

    Case studies – love ’em or hate ’em – remain a critical part of the content marketing mix for almost every B2B organization. To some, they may seem stodgy (or dare I say boring?), but CMI research shows more companies are using them – 77% in 2015 – and 58% say they’re effective. But, let’s be honest. Case-study creators’ opinions probably fall more on the hate-’em end of the spectrum.

    Content Marketing Institute- 5 readers -