grow community

  • How to create engagement with customer flow

    by Ger van den Buijs, {grow} Community member Most articles present Customer Journey as a given fact. They presume customers are happy with their purchasing journey. I doubt that. I think there is a lot to gain for customers. I think that the overload of information has made shopping complex and a solution is needed. Why just understand the customer journey? Aim to optimize it.

    {grow}in How To's- 8 readers -
  • Social Media and ASO: The Two Essentials of App Marketing

    by Lilach Bullock, {grow} Community Member In 2016, app developers will have their work cut out for them. Not only do they have to design and create an app that offer users something unique and valuable, they also have to find a way to generate substantial interest in it. According to Statista, 3,970,000 apps are currently available on all of the leading app distribution platforms combined.

    {grow}in Social- 13 readers -
  • How to get things done even when you can’t concentrate: Return on Attention

    by James Hahn II, {grow} Community Member Put yourself in 1999. You just turned 19 years old and got your first “grown-up” job selling furniture. You want to do everything you can to succeed, so you go searching for all of the books, tapes, and advice you can find to be successful. Brian Tracy, Jeffrey Gitomer, Dale Carnegie.

    {grow}in How To's- 9 readers -
  • Teaching is the New Marketing

    Counter Culture Coffee by Jeffrey Slater, {grow} Community Member Of all the marketing strategies that professionals will embrace in 2016, I believe teaching and education will rise in prominence. Educational marketing isn’t well-understood, but it is actually quite simple. When you are helpful and provide knowledge to current and potential customers, you are building depth ...

    {grow}- 7 readers -
  • Thinking around the corners. 7 ideas to re-charge your content

    By Téa Silvestre Godfrey, {grow} Community Member It’s been a little over two years since Mark Schaefer coined the term “Content Shock” and about 9 months since he wrote the book that outlined a slew of great ideas to help us survive this mega-trend of overwhelming content density. But he left out one seriously crucial point.

    {grow}in Content- 15 readers -
  • Recovering from my complete content marketing failure

    by Giuseppe Fratoni, {grow} Community Member I am a content marketing failure. Despite following what I thought were all the best practices, my last year in the content marketing trenches has been a complete fiasco. Luckily, I failed big and fast. This is a good way to fail, if you have to, because you can do nothing but re-think your strategy from the ground up.

    {grow}in Content- 12 readers -
  • Using psychology to make your content relevant

    By Wade Harman, {grow} Community Member My friend Donald has lived his whole life in an apartment beside the Chicago L-train. Every night he goes to sleep, and the L-train inevitably comes blaring by his home at 2 a.m. Because Don has been living there for so long, he claims he doesn’t hear the thunderous train screaming by, shaking the whole house.

    {grow}in Content- 10 readers -
  • How do I create a feast in an era of content snacking?

    Proven ways to stand out from the crowd in a content snacking era? from Gregory Pouy I Digital Transformation By Grégory Pouy, {grow} Community Member “How do I stand out from the crowd in this content snacking era?” I work with many global and international brands both in France and in New York, and this is probably the question I’ve been asked the most in the past few years.

    {grow}in Social Content How To's- 16 readers -
  • Using content-related quizzes to generate leads

    By JP Misenas, {grow} Community Member Inquisitive thinking is what spurs humans to find answers to questions, even if these questions have little to do with their everyday lives. You’ve seen them before. Questions like “How much do you really know about movies?” “What kind of pizza topping are you?” or “Which celebrity are you most similar to?” These catchy titles are the ...

    {grow}in Content- 12 readers -
  • Case study: Social media engagement as a point of differentiation

    by Trevor Young, {grow} Community Member It’s pretty crazy out here in the marketing world. We have apps for this, tools for that … technological solutions are springing up daily, promising to solve the challenges currently faced by business owners and marketers. This is understandable, of course, as the demand for “silver bullet” solutions heats up, it’s only natural tech s ...

    {grow}in Social Content- 13 readers -
  • 7 Reasons to Start Your Own Twitter Chat TODAY!

    By Aaron Lee, {grow} Community Member What is a Twitter Chat? To me, I like to think a Twitter Chat is like having a discussion over coffee, only online. It’s quick, informal, and laid-back. People meet at a certain time and discuss topics and questions set for the day. The only difference is that there are more people joining in the discussion.

    {grow}in Social Twitter- 7 readers -
  • Maneuverability. Your Marketing Strategy Won’t Win Without It.

    by Billy Mitchell, {grow} Community Member A few weeks ago, I was captivated by this bold statement in my twitter feed: The link went to an article here on the {grow} blog by Mark Schaefer. I know Mark and he’s one of the most respected marketing minds on the planet. If he could sum things up in one word, I wanted to know that word.

    {grow}- 14 readers -
  • Can traditional TV succeed as mainstream video?

    By Merav Chen, {grow} Community Member In 2005 I left a job at a traditional TV production company and took a marketing position at an internet company. All that buzz about IPTV, DVRs and this new kid in town, Youtube, got to me. It felt like TV’s days were numbered. Our water cooler talks back then were all about how the internet would soon kill TV and everyone was going to ...

    {grow}in Content- 12 readers -
  • Google+ changed my life and it can change yours

    By Wade Harman, {grow} Community Member I wasn’t always in the social media makreting business. There was a time when I woke up at 4:30 every morning, drove across the mountains, and worked underground in a coal mine. I was overworked and underpaid; I ate my lunch in total darkness, sharing a sandwich with the rats and rock dust that encircled me.

    {grow}in Google- 10 readers -
  • Change the Channel to Ignite Content

    By Jeffrey Slater, {grow} Community Member After reading Mark’s new book, The Content Code, I became inspired to think about how I could ignite content on my blog where I provide marketing advice and coaching to small businesses. Could I use some of the book’s principles to get my work to move a little, and get it in front of a larger audience? The answer is YES.

    {grow}in Content- 2 readers -
  • The fatal flaw for most start-ups is marketing

    by Merav Chen, {grow} Community Member When talking to startup founders, I’m always surprised to see how many don’t consider bringing a marketing function on board until a very late stage in the company’s and product’s life cycle. There’s much evidence suggesting that lack of marketing input is one of the main reasons startups fail.

    {grow}- 3 readers -
  • Four steps to stay on top of social media trends

    by Kiki Schirr, {grow} Contributing Columnist Between Plag** (formerly Plague), YikYak, Meerkat, Periscope, and the hundreds of other apps that have sprung up in the last few months, Marketing FOMO, or “Fear of Missing Out,” can be a very real thing. While reports that teenagers still use Facebook might be comforting, that market share is rapidly dividing among smaller nic ...

    {grow}in Social- 5 readers -
  • The line between Media and Brands is blurring fast

    by Chad Pollitt, {grow} Community Member To compete in the next few years, brands will have to act like media agencies. This is not a moral argument about the “separation of church and state” between the media and advertisers. On the contrary, I’m a content marketer so I subscribe to the prudent creation and promotion of valuable thought-provoking, problem-solving and entertaining content.

    {grow}- 2 readers -
  • 14 Data Visualization Tools to Tell Better Stories with Numbers

    By Rob Petersen, {grow} Community Member If you can’t measure it, you can’t manage it. – Peter Drucker This succinct truth says you can’t know whether you are reaching your goal unless success is defined and tracked. Data visualization is technology that lets corporate executives and other end users see data to better understand information in context.

    {grow}- 21 readers -
  • How Do You Start Over After Building a Successful Blog?

    By Jason Falls, {grow} Community Member What if I told you I knew someone who built a blog and its subsequent community from nothing into the top blog in its vertical in the world, drove over one million pageviews per year, almost a million unique visitors per year and became widely known as an industry thought leader because of his writing there, and then gave it all up only to start over fro.

    {grow}in SEO Twitter Blogging How To's- 11 readers -