gsukhraj@impactbnd.com (ramona sukhraj)

  • Valentine’s Spending! Planning Your Marketing Happily-Ever-After [Infographic]

    In recent years, Valentine’s Day has earned an increasingly bad rep. Labeled as superficial and materialistic, the day celebrating love has gotten everything but from many modern consumers. However, despite this, more than half of Americans plan on celebrating Valentine’s Day in 2018 and this engaged audience presents an extremely valuable opportunity for marketers to grab th ...

    The IMPACT Blog- 7 readers -
  • "Linkedin Groups, User Experience, Live Video:" The IMPACT Show Ep. 37 [Show Notes]

    Are you building a brand that customers love? In order for you to successfully develop an engaging user experience, you need to build real personal connections with real humans. In this week's episode of The IMPACT Show, Bob and Nick, discussed LinkedIn putting a renewed focus on Groups, maximizing the user experience, implementing live video and much more.

    The IMPACT Blog- 10 readers -
  • The 6 Disciplines of Hypergrowth for Any Budding Business [Infographic]

    Growth and success don’t happen by accident. While it may seem like even the most eccentric products rise to fame and fortune these days (just look at the Snuggie), underneath their quirks often lie several critical foundational elements even Fortune 500 companies were built on. In business, a great idea or product alone can only get you so far.

    The IMPACT Blog- 12 readers -
  • "George B. Thomas, Content Marketing, & More:" The IMPACT Show Ep. 36 [Show Notes]

    In order to be successful in your professional and personal life, having a routine is essential. Allowing you to decompress and be the best you possible. In this week's episode of The IMPACT Show, Bob and our guest, George B. Thomas, discussed what their morning routines are like, what's happening in IMPACT Elite, ways to generate leads and sales with content marketing, whethe ...

    The IMPACT Blogin SEO Content- 11 readers -
  • 18 Expert Predictions for Every Marketer in 2018 [Infographic]

    2018 isn’t what I thought it would be. Where are the flying cars and self-tying shoes we were promised, am I right? The absence of these wonders (and I suppose some more practical items) goes to show you the future is unpredictable. As a marketer, you can try to analyze your data and forecast what needs to be done in the next year, but success relies on more than just what’s ...

    The IMPACT Blog- 13 readers -
  • "Make Inbound Work For You:" The IMPACT Show Ep. 34 [Show Notes]

    If you want an agency to shift and make inbound work, you really have to think about the greater purpose, your company's values, and the company's 3 year vision. In this week's episode of The IMPACT Show, Bob and Nick talked visual search, communicating authentically, and their main topic of the day, how to make inbound work for you.

    The IMPACT Blog- 13 readers -
  • "Big Announcement & Objectives and Metrics:" The IMPACT Show Ep. 33 [Show Notes]

    Welcome to the IMPACT Show, Happy New Year and this is episode 33. In this week's episode of The IMPACT Show, Bob and Nick had a huge announcement and they caught up on the latest industry news including, objectives and metrics, Amazon looking into ads on Alexa, personalization and time machine learning, and what happens if your company evolves but your employees don't.

    The IMPACT Blog- 8 readers -
  • Does Curiosity Actually Help or Hurt Your Conversion Rates?

    So, I'm a huge movie buff. When I was in high school, I dreamt about one day marketing in Hollywood (or Bollywood) -- working with celebrities, organizing press junkets and premieres, crafting clever taglines, creating trailers, and of course, teasers. The success of a movie teaser in gene ...

    The IMPACT Blog- 10 readers -
  • How to Win People Over by Embracing Your Flaws

    One trend that has always blown my mind is ugly sweaters. Striped. Polka-dotted. Itchy. Furry. Neon. They’re unappealing by their very name, yet come December, hordes of people hunt them down (including the IMPACT team.) Fashion disasters that would typically ...

    The IMPACT Blogin How To's- 9 readers -