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  • The 15 Best Instagram Marketing Campaigns of 2017

    Instagram has become the go-to place for visual content marketing. It’s a veritable mecca for media, with over 600 million engaged users sharing nearly 100 million photos and videos with their friends, fans and followers every single day. Between Instagram Stories, Instagram Live, Carousels and more, the visual media platform is constantly introducing new ways for users to ex ...

    WordStreamin Social- 15 readers -
  • How to Optimize Shopping Campaigns for Every Level of Intent

    Not all shoppers or would-be shoppers come to the search box with the same level of commercial intent. So how do you optimize your shopping campaigns for users at different stages of the purchase path? Implementing different bids for different user intents can help you get the most out of your paid shopping campaigns.

    WordStreamin How To's- 15 readers -
  • 64 Affordable Small Business Marketing Tools

    Note: This post and the accompanying infographic were originally published by our friends at Hatchbuck. They are republished here with permission. Keeping all of your marketing ducks in a row is no easy feat for a small business owner. You most likely run a tight ship and don’t have the personnel or budget resources to shell out for countless expensive marketing tools.

    WordStreamin Social Paid Search EMail- 16 readers -
  • 5 Nifty Hacks to Attract Prospects to Your Twitter Page

    Twitter is still the easiest social network to use to find and converse with just about anybody - celebrities, experts, prospective clients and employees alike. All you need is the right set of ideas and tools. Here are five workable hacks for prospecting using Twitter. 1. Build a Twitter search funnel that automatically qualify prospects Twitter is a pool of expressed opini ...

    WordStreamin Social- 12 readers -
  • 10 Tips to Nail Your Food & Restaurant Advertising

    In this world of digital consumers, everyone’s competing for attention. According to Invesp, the average person is served 1,700 banner ads per month, yet only half of those ads will ever be viewed. In a saturated environment such as the food and restaurant industry, new names often get lost in the sea of competition.

    WordStream- 15 readers -
  • 7 Little-Known (And Research-Backed) Lead Generation Ideas Revealed

    What tactics, strategies, and techniques can you use to generate more leads for your business? One study from Citizen Relations Canada found 68% of Canadian millenials have bought because of a “fear of missing out” (FOMO) marketing approach. And 45% couldn’t go longer than 12 hours without checking their favorite social media platforms. (Whoops. Gave you an extra tip. Sorry.

    WordStreamin Social- 12 readers -
  • How to Cultivate Brand Advocacy with Paid Social

    As a driver of sales, leads, and conversions, we know that paid social works. However, direct selling isn’t necessarily the most important – or attainable – benefit of paid social as an advertising channel. Because social media is the number-one daily activity for American adults, you might be better off thinking about paid social as a springboard for growing relationships be ...

    WordStreamin Social How To's- 17 readers -
  • How to Use Answer The Public to Earn Featured Snippets

    Let me set the stage for you. It’s September 2016, Rob Bucci of STAT Search Analytics has just taken the stage at MozCon. As unsuspecting attendees, we didn’t quite know what we were in for. What he delivered, in my opinion, was the starting pistol for what has become the featured snippet gold rush.

    WordStreamin How To's- 13 readers -
  • 5 Tips to Personalize Your Marketing (Without Looking Like a Creep)

    Personalization, or the ability to cater messaging to individual customers, is widely expected to be one of the biggest marketing trends of 2017. That’s in part because it offers brands the potential to deliver precisely what consumers want, as well as the potential for enhanced customer loyalty. But personalization has evolved far beyond simply addressing customers by their names.

    WordStreamin Social EMail- 28 readers -
  • 6 Ways to Lower Your CPC with Landing Page Optimization

    If you want a Google AdWords campaign that's both high-converting and low-cost, you need to do a lot of things right. You need to have a well-structured campaign that targets the right number of keywords to make it relevant for the searcher. You need to create magnetic ads to increase your CTRs. You need to bid the right amount to maximize your spending. Plus a lot more.

    WordStreamin Paid Search SEO- 13 readers -
  • 5 Ways to Create Super-Effective Emails with Buyer Personas

    If you’ve done the essential exercise of developing buyer personas for your customers, don’t make the mistake of shoving them in your desk drawer and expecting them to magically work for you. Personas are essential to creating personalized email campaigns that convert – in fact, one study by MarketingSherpa showed a 7% conversion rate for a persona-based campaign.

    WordStreamin EMail- 14 readers -
  • 6 Ways to Target Early-Stage Buyers in PPC

    It’s no secret that the better you can use your keywords to target your ideal user, the more success you’re going to have in PPC. But, let’s take a moment to discuss the nuances of what the term “ideal user” can mean. When you think of your “ideal user” you are probably thinking of sales qualified leads, or SQLs, that are ready to sign up for your service or purchase your product.

    WordStreamin Paid Search- 15 readers -
  • 5 Non-Obvious Ways to Eke More Conversions from Your Landing Pages

    These days, creating a high-performing landing page isn’t rocket science. And that's particularly true with the advent and affordability of landing page builders, access to high-converting templates, and more articles on landing page optimization then you could read in a lifetime. It’s rare that you’ll come across a landing page that blatantly defies best practices, especiall ...

    WordStreamin Paid Search- 13 readers -
  • 4 Simple but Powerful Tactics for Writing Compelling Ad Copy

    If you want to grow your business online, what is the one thing you need the most? Traffic. And for most businesses, the fastest way to get more traffic is through advertising. Digital advertising is a game of inches. Small changes in your ad response rates can trigger massive improvements in your profitability.

    WordStream- 21 readers -
  • Why We Need Conversion Benchmarks, Even if They’re Dumb

    If you’re reading this, my guess is you don’t need a primer on why you should be improving conversions – as opposed to just getting more traffic, or just developing products– in your sales funnel. You’ve already paid to acquire your website visitors. Why not sell to more of them? That’s the short definition of conversion optimization.

    WordStream- 10 readers -
  • Building a Successful Paid Twitter Campaign From the Ground Up

    When it comes to content promotion, Twitter is a veritable smorgasbord of new and engaged audiences. You can create a campaign to get visitors to your website, drive app installs, raise tweet engagement, and more. Users are online all the time and consuming vast quantities of content and media. And with customizable budgeting, you’re in control of your spend.

    WordStream- 18 readers -
  • 6 Tips to Supercharge Your Holiday Google Shopping Campaigns

    There’s no question that well-executed Google Shopping campaigns can deliver impressive returns. However as more and more advertisers adopt Google Shopping, combined with Google’s initiative to show more shopping ads over the festive season, it can be difficult to stand out from the competition. Here are six tips to help supercharge your Google Shopping campaigns this holiday ...

    WordStreamin Affiliate Google- 12 readers -
  • 5 Holiday Email Optimizations for PPC Marketers

    The holiday season is creeping closer and now’s the perfect time to fine-tune your PPC—and email marketing—campaigns to make sure your marketing program is ready for the big rush. In this post, I’ll shares my top five email marketing tips that PPC marketers can implement to succeed during Q4. Tip #1: Mention Promotions in the Subject Line An email’s subject line is very similar to an ad title.

    WordStreamin Paid Search EMail- 10 readers -
  • 4 Ways to Make Your Landing Page Experience More Relevant

    One of the major components of running a PPC ad campaign is making sure you have a relevant landing page associated with your ad. That’s because landing pages are often the first touch point a prospect has with your brand, so it’s vital you create a great first impression and deliver a great experience. Landing pages are the best tool for you to do just that.

    WordStream- 14 readers -
  • How to Calculate Your Marketing Budget [Infographic]

    When meeting potential clients, we always have to ask the dreaded question: “What is your marketing budget?” Typically we get a blank stare and a shrug...and that’s okay! Unless you’re a marketing expert, most people don’t think about how much money goes into a steady marketing campaign. A good marketing agency won’t try and sell you on what you can’t afford, but try and figu ...

    WordStreamin How To's- 11 readers -