guest author

  • How to Calculate the ROI of Offline Transactions

    In a way, e-commerce sites have it easier than offline companies who need to get a sales person involved in each deal. When it comes to measuring your AdWords ROI, it’s waaaay easier to measure performance when you have an e-commerce transaction with a specific value at the end of the chain. An online store can easily set up e-commerce tracking through Google Analytics to see ...

    WordStream- 8 readers -
  • 10 Reasons Your Site Is Preventing Conversions Right Now

    There is no shortage of articles on the internet that will tell you how to drive traffic to your website. You can invest in online advertising, search engine optimization, influencer marketing, brand building, or one of the other hundreds of traffic generation strategies out there. Getting traffic isn’t the end-all to digital marketing, though.

    WordStream- 8 readers -
  • 4 Big Local Marketing Trends - Plus 8 Ways to Adapt

    Optimizing Your Local Campaigns for a “Post-Digital” Marketing World What is a post-digital world? No, it is not a world in which the machines have revolted and we have been sent back to the Stone Age. The post digital world is our world now, one in which digital marketing is subsumed by marketing as a whole.

    WordStreamin Paid Search Mobile- 5 readers -
  • Top 5 Mobile Tests to Try This Month

    When it comes to mobile A/B testing, many marketers make the common mistake of treating their mobile visitors the way they treat their desktop ones. Designing and building their landing pages with desktop in mind, they use out-of-the-box, template-based responsive design to condense that experience to a mobile one which does not address the unique behavior and needs of mobile web visitors.

    WordStream- 10 readers -
  • 7 PPC Trends to Stay Ahead of the Curve in 2016 & Beyond

    So far this year, we’ve seen the rise of many new audience targeting trends that are helping businesses reach out to their target buyers and more effectively market their products and services. From persona targeting to remarketing ads and many other new trends already spreading like wildfire, it’s no wonder paid search advertising continues to be the buzzword for businesses l ...

    WordStreamin Affiliate Paid Search EMail- 8 readers -
  • SEO Lensing: How to Climb the SERPs with Content Consolidation

    Imagine thousands of new visitors arriving to read your articles and blog posts, and possibly buy a couple of things, each day. They’re interested in what you have to say. They browse around, reading multiple articles. Some of them click on ads (and bring in some revenue), others click on affiliate links and drive more revenue there, still others make purchases via your online store.

    WordStreamin SEO EMail Content How To's- 11 readers -
  • The New Google Merchant Center: What You Need to Know

    As you may have seen Google has recently given Merchant Center more than just a fresh coat of paint. Along with a new responsive user interface that makes it easier and more efficient to use, there’s also lots of new features to get familiar with. The update is now globally available. So here’s a quick overview of what’s new in Merchant Center.

    WordStream- 4 readers -
  • 4 Emails to Include in Every PPC Lead Nurturing Campaign

    As you capture new leads from your PPC campaigns, a solid strategy to make the most of your PPC spend is to get the communication rolling with a lead nurturing campaign. While it’s easy to set up a lead nurture email series in your marketing automation platform, figuring out the content in your lead nurturing emails can be a challenge.

    WordStream- 8 readers -
  • 5 Killer Examples of Data-Driven Marketing

    Data has the potential to be your most valuable marketing resource. With the right information in hand, you can create scalable, repeatable marketing processes. It’s the marketer’s dream: let your campaigns run on autopilot, so you can focus on the creative side—testing and optimization. The challenge, however, is that few marketers have the expertise to work with data effectively.

    WordStream- 9 readers -
  • A 5-Step Plan to Use Influencer Marketing for Content Promotion

    Think of influencer marketing as an accelerator to your content marketing strategy. Leveraging powerful influencers to get your content in front of larger audiences is an incredibly effective content promotion strategy. The best part is that you do not need a substantial email list or blog readership of your own to do it – so it’s a great way for startups and small companies to grow their reach.

    WordStream- 7 readers -
  • EMDs vs. Branded Domains: What’s the Best Solution?

    Numerous pivotal decisions need to be made when you first start building your company’s marketing strategy and online presence, and choosing the name of your website is one of the most important. Since it’ll probably be the first impression of your brand that customers will encounter, a domain name is as crucial to your business’s success as your company name itself.

    WordStream- 8 readers -
  • Account-Wide Ad Countdown Customizers in 15 Min: A Step-By-Step Guide

    “Use ad customizers,” they said. “It will be easy,” they said. “Anyone can do it,” they said. Yeah, except not all of us are freakazoid half-programmer, half-marketer geniuses. (To be clear, I use “freakazoid” with the utmost respect since I secretly regret not being one of those “freakazoids” who own our programmatic future as our upcoming overlords.

    WordStream- 7 readers -
  • 3 Ways to Get Inside Your Prospects' Inboxes with PPC

    Getting your promoted social posts and search ads in front of your sales prospects’ eyes is great and all, but the inbox is where you really want to be. People often buy B2C products on a whim, but with its longer sales cycles, B2B is entirely different. That’s where email marketing truly shines. When your marketing message reaches your ideal audience members’ email accounts, ...

    WordStream- 12 readers -
  • 19 Super-Creative Local Marketing Ideas

    Effective local marketing is a beautiful mix of search engine optimization, pay-per-click marketing, content marketing, and social media advertising. Local business owners know digital marketing is critical. Unfortunately, many fail because they cannot maintain consistency or because they run out of ideas.

    WordStream- 9 readers -
  • White Space Design: Your Secret Weapon for Great Landing Pages

    Growing up I was always fascinated by construction sites. I loved watching bricks getting stacked, door frames getting measured, and drywall getting hammered. I was eager to watch nothing become something. Designing a landing page is a lot like constructing a building — there’s nothing on a page when you begin.

    WordStream- 6 readers -
  • These Coding Skills Will Make Every PPC Specialist More Valuable

    You don’t need to be a full-fledged programmer to do PPC, but having at least some basic coding skills will make you a better and more efficient PPC specialist. In this post, I will discuss four coding skills that will increase your value as a PPC specialist. 1. JavaScript What is it? JavaScript (not to be confused with Java) is one of the world’s most popular programming lan ...

    WordStreamin Paid Search- 4 readers -
  • Learn How to Make Your Landing Pages 247% More Awesome

    Okay, so we may have taken a little creative license with the statistic in the headline, but proper landing page optimization can have a huge impact on your conversion rates. Your landing pages serve a purpose. They introduce your audience to special content, events, and opportunities. A good landing page must prove to a consumer that the content behind it is valuable and worth ...

    WordStream- 11 readers -