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  • 8 Popular Landing Page Designs: Which Types Work Best?

    “I told you guys there would be blood, sweat, tears. I told you guys he was a hell of a fighter standing up — kinda shocked me.” That quote comes from Floyd Mayweather, following his recent bout with Conor McGregor. Mayweather walked away from the fight with at least $100 million, while McGregor pocketed a mere $30 million.

    WordStream- 6 readers -
  • How to Drive More Ecommerce Sales with Your Product Pages

    Landing page basics Most ecommerce websites have many pages: the homepage, an “About” page, individual product pages, product category pages, etc. Although the homepage is often thought of as the first page your visitor sees, in practice, this isn’t usually what happens. The prevalence of search engines means that any page could potentially be a visitor’s first experience with your site.

    WordStream- 10 readers -
  • The Indispensable Welcome Email and How to Get It Right

    I recently came across a retail brand and fell in love with the quirky products they were offering. Being a savvy shopper (and email marketer), I signed up for their mailing list…and there it came—a welcome email telling me about the brand, what I can expect in their future emails, and, of course, a welcome discount! Perfect! The welcome email is the first email from a busines ...

    WordStreamin EMail- 15 readers -
  • Email Marketing vs. Social Media Ads for Sales & Promotions

    When it comes to limited-time promotions or the big sale holidays, such as Labor Day (coming up in just a month!) or Black Friday, a business owner’s chief goal is to invest their time and money in platforms that will make the greatest impact. Many companies rely on email marketing for promotions, while others swear by social media ads.

    WordStreamin Social EMail- 15 readers -
  • 10 Highly Effective B2B Link Building Tactics

    Regardless of what people say, building up your link profile is a necessary part of your B2B marketing strategy. For most businesses, however, the process of establishing a backlink strategy and then going out and actually getting backlinks can be incredibly daunting. There is a TON of value in building up your link profile. We attribute a lot of our organic growth to our backlink strategy.

    WordStreamin SEO- 15 readers -
  • How Much Do Instagram Ads Cost? Plus 8 Tips for Saving Money

    Facebook ads have long been the gold standard in social advertising, in part because Facebook allows brands to target incredibly niche markets, and has empowered marketers to get rapid insights into winning combinations of creative, audience, placement and other variables to optimize their campaigns.

    WordStreamin Affiliate Social- 19 readers -
  • How to Use Emotional Images for High-Converting Landing Pages Every Time

    You’re sitting at your desk planning a landing page. Your wireframe probably looks something like this: Landing page wireframe via Dribble Everything seems to be in the right place: copy, bullets, testimonials, a video…and last, a placeholder for that all-important image. Here’s a question for you: How do you choose that image? Do you leave it up to the designer to choose s ...

    WordStreamin How To's- 21 readers -
  • 7 Advanced Google Shopping Strategies [Infographic]

    Competing in Google Shopping is hard. If you want to succeed as a retailer a successful strategy is essential, especially when you consider the fact that 56% of Google PPC budget is spent on shopping. That’s right: In the USA, Shopping is more popular than search. To help you get the most out of Google Shopping, our friends at London-based digital marketing agency Clicteq ha ...

    WordStreamin Paid Search Google- 17 readers -
  • What We Learned About Lead Validation by Analyzing 373K Site Inquiries

    No business leader would ever say there is some information he or she just doesn’t need to know. Information is power, and one of the most important elements of Internet marketing is the depth of the information business leaders can gain from it. Unlike the scattershot approach of traditional media marketing, Internet marketers can drill deep into the data they collect about ...

    WordStreamin Paid Search Display- 23 readers -
  • 3 Reasons You Need to Try Pinterest Ads

    With over 150 million monthly active users and 9,700 pins every minute, Pinterest is the eighth largest social network in the Western Hemisphere. Many companies still believe Pinterest is a fun social network that people only use on the weekends when they have nothing else to do. There's plenty of data that disagrees with this idea.

    WordStreamin Affiliate Social Paid Search- 14 readers -
  • The 15 Best Instagram Marketing Campaigns of 2017

    Instagram has become the go-to place for visual content marketing. It’s a veritable mecca for media, with over 600 million engaged users sharing nearly 100 million photos and videos with their friends, fans and followers every single day. Between Instagram Stories, Instagram Live, Carousels and more, the visual media platform is constantly introducing new ways for users to ex ...

    WordStreamin Social- 29 readers -
  • How to Optimize Shopping Campaigns for Every Level of Intent

    Not all shoppers or would-be shoppers come to the search box with the same level of commercial intent. So how do you optimize your shopping campaigns for users at different stages of the purchase path? Implementing different bids for different user intents can help you get the most out of your paid shopping campaigns.

    WordStreamin How To's- 26 readers -
  • 64 Affordable Small Business Marketing Tools

    Note: This post and the accompanying infographic were originally published by our friends at Hatchbuck. They are republished here with permission. Keeping all of your marketing ducks in a row is no easy feat for a small business owner. You most likely run a tight ship and don’t have the personnel or budget resources to shell out for countless expensive marketing tools.

    WordStreamin Social Paid Search EMail- 28 readers -
  • 5 Nifty Hacks to Attract Prospects to Your Twitter Page

    Twitter is still the easiest social network to use to find and converse with just about anybody - celebrities, experts, prospective clients and employees alike. All you need is the right set of ideas and tools. Here are five workable hacks for prospecting using Twitter. 1. Build a Twitter search funnel that automatically qualify prospects Twitter is a pool of expressed opini ...

    WordStreamin Social- 18 readers -
  • 10 Tips to Nail Your Food & Restaurant Advertising

    In this world of digital consumers, everyone’s competing for attention. According to Invesp, the average person is served 1,700 banner ads per month, yet only half of those ads will ever be viewed. In a saturated environment such as the food and restaurant industry, new names often get lost in the sea of competition.

    WordStream- 20 readers -
  • 7 Little-Known (And Research-Backed) Lead Generation Ideas Revealed

    What tactics, strategies, and techniques can you use to generate more leads for your business? One study from Citizen Relations Canada found 68% of Canadian millenials have bought because of a “fear of missing out” (FOMO) marketing approach. And 45% couldn’t go longer than 12 hours without checking their favorite social media platforms. (Whoops. Gave you an extra tip. Sorry.

    WordStreamin Social- 20 readers -
  • How to Cultivate Brand Advocacy with Paid Social

    As a driver of sales, leads, and conversions, we know that paid social works. However, direct selling isn’t necessarily the most important – or attainable – benefit of paid social as an advertising channel. Because social media is the number-one daily activity for American adults, you might be better off thinking about paid social as a springboard for growing relationships be ...

    WordStreamin Social How To's- 28 readers -
  • How to Use Answer The Public to Earn Featured Snippets

    Let me set the stage for you. It’s September 2016, Rob Bucci of STAT Search Analytics has just taken the stage at MozCon. As unsuspecting attendees, we didn’t quite know what we were in for. What he delivered, in my opinion, was the starting pistol for what has become the featured snippet gold rush.

    WordStreamin How To's- 15 readers -
  • 5 Tips to Personalize Your Marketing (Without Looking Like a Creep)

    Personalization, or the ability to cater messaging to individual customers, is widely expected to be one of the biggest marketing trends of 2017. That’s in part because it offers brands the potential to deliver precisely what consumers want, as well as the potential for enhanced customer loyalty. But personalization has evolved far beyond simply addressing customers by their names.

    WordStreamin Social EMail- 42 readers -