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When it comes to content promotion, Twitter is a veritable smorgasbord of new and engaged audiences. You can create a campaign to get visitors to your website, drive app installs, raise tweet engagement, and more. Users are online all the time and consuming vast quantities of content and media. And with customizable budgeting, you’re in control of your spend.
There’s no question that well-executed Google Shopping campaigns can deliver impressive returns. However as more and more advertisers adopt Google Shopping, combined with Google’s initiative to show more shopping ads over the festive season, it can be difficult to stand out from the competition. Here are six tips to help supercharge your Google Shopping campaigns this holiday ...
The holiday season is creeping closer and now’s the perfect time to fine-tune your PPC—and email marketing—campaigns to make sure your marketing program is ready for the big rush. In this post, I’ll shares my top five email marketing tips that PPC marketers can implement to succeed during Q4. Tip #1: Mention Promotions in the Subject Line An email’s subject line is very similar to an ad title.
One of the major components of running a PPC ad campaign is making sure you have a relevant landing page associated with your ad. That’s because landing pages are often the first touch point a prospect has with your brand, so it’s vital you create a great first impression and deliver a great experience. Landing pages are the best tool for you to do just that.
When meeting potential clients, we always have to ask the dreaded question: “What is your marketing budget?” Typically we get a blank stare and a shrug...and that’s okay! Unless you’re a marketing expert, most people don’t think about how much money goes into a steady marketing campaign. A good marketing agency won’t try and sell you on what you can’t afford, but try and figu ...
In a way, e-commerce sites have it easier than offline companies who need to get a sales person involved in each deal. When it comes to measuring your AdWords ROI, it’s waaaay easier to measure performance when you have an e-commerce transaction with a specific value at the end of the chain. An online store can easily set up e-commerce tracking through Google Analytics to see ...
There is no shortage of articles on the internet that will tell you how to drive traffic to your website. You can invest in online advertising, search engine optimization, influencer marketing, brand building, or one of the other hundreds of traffic generation strategies out there. Getting traffic isn’t the end-all to digital marketing, though.
Optimizing Your Local Campaigns for a “Post-Digital” Marketing World What is a post-digital world? No, it is not a world in which the machines have revolted and we have been sent back to the Stone Age. The post digital world is our world now, one in which digital marketing is subsumed by marketing as a whole.
When it comes to mobile A/B testing, many marketers make the common mistake of treating their mobile visitors the way they treat their desktop ones. Designing and building their landing pages with desktop in mind, they use out-of-the-box, template-based responsive design to condense that experience to a mobile one which does not address the unique behavior and needs of mobile web visitors.
“Eh, I don’t like the sound of that.” If you’re a content marketer, this phrase is all too familiar whenever you’ve pitched an idea that pushes the envelope. On the one hand, your client understands the value of inbound marketing: Not only is it one of the most cost effective marketing strategies, but it can also generate high levels of awareness and drive conversions – partic ...
So far this year, we’ve seen the rise of many new audience targeting trends that are helping businesses reach out to their target buyers and more effectively market their products and services. From persona targeting to remarketing ads and many other new trends already spreading like wildfire, it’s no wonder paid search advertising continues to be the buzzword for businesses l ...
Have you ever felt like you’re just trying random tactics, hoping that your AdWords campaigns get better? You can easily find articles with actionable tips that will help you make optimizations, but you also need to think about how you measure them. You should be able to know what caused an increase in conversion rates. It shouldn’t just happen by accident.
Imagine thousands of new visitors arriving to read your articles and blog posts, and possibly buy a couple of things, each day. They’re interested in what you have to say. They browse around, reading multiple articles. Some of them click on ads (and bring in some revenue), others click on affiliate links and drive more revenue there, still others make purchases via your online store.
As you may have seen Google has recently given Merchant Center more than just a fresh coat of paint. Along with a new responsive user interface that makes it easier and more efficient to use, there’s also lots of new features to get familiar with. The update is now globally available. So here’s a quick overview of what’s new in Merchant Center.
As you capture new leads from your PPC campaigns, a solid strategy to make the most of your PPC spend is to get the communication rolling with a lead nurturing campaign. While it’s easy to set up a lead nurture email series in your marketing automation platform, figuring out the content in your lead nurturing emails can be a challenge.
Data has the potential to be your most valuable marketing resource. With the right information in hand, you can create scalable, repeatable marketing processes. It’s the marketer’s dream: let your campaigns run on autopilot, so you can focus on the creative side—testing and optimization. The challenge, however, is that few marketers have the expertise to work with data effectively.
Think of influencer marketing as an accelerator to your content marketing strategy. Leveraging powerful influencers to get your content in front of larger audiences is an incredibly effective content promotion strategy. The best part is that you do not need a substantial email list or blog readership of your own to do it – so it’s a great way for startups and small companies to grow their reach.
Most people don’t realize that there are a lot of ways to use Facebook for selling beyond just posting on their business page or running straightforward ads. For smart, creative marketers, Facebook is a powerhouse of opportunities just waiting to be leveraged. However, to fully benefit from these opportunities, you need to think outside of the box and use Facebook in ways that few marketers are.
Numerous pivotal decisions need to be made when you first start building your company’s marketing strategy and online presence, and choosing the name of your website is one of the most important. Since it’ll probably be the first impression of your brand that customers will encounter, a domain name is as crucial to your business’s success as your company name itself.
“Use ad customizers,” they said. “It will be easy,” they said. “Anyone can do it,” they said. Yeah, except not all of us are freakazoid half-programmer, half-marketer geniuses. (To be clear, I use “freakazoid” with the utmost respect since I secretly regret not being one of those “freakazoids” who own our programmatic future as our upcoming overlords.