- Our Blog
Let me set the stage for you. It’s September 2016, Rob Bucci of STAT Search Analytics has just taken the stage at MozCon. As unsuspecting attendees, we didn’t quite know what we were in for. What he delivered, in my opinion, was the starting pistol for what has become the featured snippet gold rush.
Personalization, or the ability to cater messaging to individual customers, is widely expected to be one of the biggest marketing trends of 2017. That’s in part because it offers brands the potential to deliver precisely what consumers want, as well as the potential for enhanced customer loyalty. But personalization has evolved far beyond simply addressing customers by their names.
If you want a Google AdWords campaign that's both high-converting and low-cost, you need to do a lot of things right. You need to have a well-structured campaign that targets the right number of keywords to make it relevant for the searcher. You need to create magnetic ads to increase your CTRs. You need to bid the right amount to maximize your spending. Plus a lot more.
If you’ve done the essential exercise of developing buyer personas for your customers, don’t make the mistake of shoving them in your desk drawer and expecting them to magically work for you. Personas are essential to creating personalized email campaigns that convert – in fact, one study by MarketingSherpa showed a 7% conversion rate for a persona-based campaign.
It’s no secret that the better you can use your keywords to target your ideal user, the more success you’re going to have in PPC. But, let’s take a moment to discuss the nuances of what the term “ideal user” can mean. When you think of your “ideal user” you are probably thinking of sales qualified leads, or SQLs, that are ready to sign up for your service or purchase your product.
These days, creating a high-performing landing page isn’t rocket science. And that's particularly true with the advent and affordability of landing page builders, access to high-converting templates, and more articles on landing page optimization then you could read in a lifetime. It’s rare that you’ll come across a landing page that blatantly defies best practices, especiall ...
If you want to grow your business online, what is the one thing you need the most? Traffic. And for most businesses, the fastest way to get more traffic is through advertising. Digital advertising is a game of inches. Small changes in your ad response rates can trigger massive improvements in your profitability.
If you’re reading this, my guess is you don’t need a primer on why you should be improving conversions – as opposed to just getting more traffic, or just developing products– in your sales funnel. You’ve already paid to acquire your website visitors. Why not sell to more of them? That’s the short definition of conversion optimization.
When it comes to content promotion, Twitter is a veritable smorgasbord of new and engaged audiences. You can create a campaign to get visitors to your website, drive app installs, raise tweet engagement, and more. Users are online all the time and consuming vast quantities of content and media. And with customizable budgeting, you’re in control of your spend.
There’s no question that well-executed Google Shopping campaigns can deliver impressive returns. However as more and more advertisers adopt Google Shopping, combined with Google’s initiative to show more shopping ads over the festive season, it can be difficult to stand out from the competition. Here are six tips to help supercharge your Google Shopping campaigns this holiday ...
The holiday season is creeping closer and now’s the perfect time to fine-tune your PPC—and email marketing—campaigns to make sure your marketing program is ready for the big rush. In this post, I’ll shares my top five email marketing tips that PPC marketers can implement to succeed during Q4. Tip #1: Mention Promotions in the Subject Line An email’s subject line is very similar to an ad title.
One of the major components of running a PPC ad campaign is making sure you have a relevant landing page associated with your ad. That’s because landing pages are often the first touch point a prospect has with your brand, so it’s vital you create a great first impression and deliver a great experience. Landing pages are the best tool for you to do just that.
When meeting potential clients, we always have to ask the dreaded question: “What is your marketing budget?” Typically we get a blank stare and a shrug...and that’s okay! Unless you’re a marketing expert, most people don’t think about how much money goes into a steady marketing campaign. A good marketing agency won’t try and sell you on what you can’t afford, but try and figu ...
In a way, e-commerce sites have it easier than offline companies who need to get a sales person involved in each deal. When it comes to measuring your AdWords ROI, it’s waaaay easier to measure performance when you have an e-commerce transaction with a specific value at the end of the chain. An online store can easily set up e-commerce tracking through Google Analytics to see ...
There is no shortage of articles on the internet that will tell you how to drive traffic to your website. You can invest in online advertising, search engine optimization, influencer marketing, brand building, or one of the other hundreds of traffic generation strategies out there. Getting traffic isn’t the end-all to digital marketing, though.
Optimizing Your Local Campaigns for a “Post-Digital” Marketing World What is a post-digital world? No, it is not a world in which the machines have revolted and we have been sent back to the Stone Age. The post digital world is our world now, one in which digital marketing is subsumed by marketing as a whole.
When it comes to mobile A/B testing, many marketers make the common mistake of treating their mobile visitors the way they treat their desktop ones. Designing and building their landing pages with desktop in mind, they use out-of-the-box, template-based responsive design to condense that experience to a mobile one which does not address the unique behavior and needs of mobile web visitors.
“Eh, I don’t like the sound of that.” If you’re a content marketer, this phrase is all too familiar whenever you’ve pitched an idea that pushes the envelope. On the one hand, your client understands the value of inbound marketing: Not only is it one of the most cost effective marketing strategies, but it can also generate high levels of awareness and drive conversions – partic ...
So far this year, we’ve seen the rise of many new audience targeting trends that are helping businesses reach out to their target buyers and more effectively market their products and services. From persona targeting to remarketing ads and many other new trends already spreading like wildfire, it’s no wonder paid search advertising continues to be the buzzword for businesses l ...
Have you ever felt like you’re just trying random tactics, hoping that your AdWords campaigns get better? You can easily find articles with actionable tips that will help you make optimizations, but you also need to think about how you measure them. You should be able to know what caused an increase in conversion rates. It shouldn’t just happen by accident.