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SEO scares or confuses most bloggers and for very good reason. Google makes it a challenge for you to understand what they are doing, and they keep changing the rules. If that were not enough, there is also a lot of half-baked information out there and blog posts filled with the wrong information.
This is a guest contribution from Victor Idjola. Sometimes, the way many startups become very well-known after a period of oblivion makes it feel like the industries we operate in are actually small villages. And they really are! Have you noticed? Almost every new company that manages to build a great product and use some marketing tactic(s) that works ends up making the hea ...
This is a guest contribution from Larry Alton. You spend hours and hours of time each week on your blog, but at the end of the month, there’s nothing to show for it in your bank account. In fact, after you add up all of the expenses associated with maintaining your blog, you’ve actually lost some money. What’s the problem? Here are some possible culprits and what you can do to overcome them.
By ProBlogger Expert Nicole Avery of Planning With Kids. Back in 2013 the founder of this blog, Darren Rowse, tweeted a question asking Problogger followers to share the biggest challenge that they face as a blogger. I think the majority of us can guess what the most common challenge was. You guessed it! It was time, or more specifically: finding time to blog or having enough time to blog.
Written by Patrick Panuncillon Marketing products and services online have been the trend since the year 2006. As we all know, millions of businesspersons are advertising their products and services online. And as far as we see it, this method has been the most effective way to drive traffic for potential customers.
When I was younger, my father used to bother my senses with a daily saying. After years and years of listening to the same phrasal construction, you get these words branded on your skin. He’d say that “success is where preparation meets opportunity.” He was right. But how does this remembered sentence impact us warriors in the SEO field? It’ simple: get ready, prepare yourse ...
Written by Laurie By September 2016, about 1.18 billion people were active on Facebook, daily. Hence, Facebook is one of the best social media platforms for marketers. The headache for most marketers is growing a brand’s market on Facebook with each new like or share earned, and strike a balance between selling and engaging the audience. That’s where the 80/20 rule applies.
Written by Matthew Fritschie Pay Per Click campaigns can be tricky. There are a lot of variables involved such as click-through rate, cost-per-acquisition, and return on ad spending that can make them seem daunting. You want to optimize your strategy to account for everything. Check out these five techniques that’ll help you generate more quality leads than ever before. Image Source: www.
Written by Liakat Hossain If you are an advanced PPC professional and have managed PPC campaigns of varying lengths and sizes, you must have a clear idea about the challenges that are associated with a PPC campaign management project. While addressing some core and regular points such as target audience, campaign approach, clear marketing message and what to put up for promo ...
Written by Shahzad Saeed When you are spending advertising budget, you’ll always need to keep an eye on conversion rates. In fact, it doesn’t matter how much you spend on PPC ads unless you convert them into customers possibly you’re not going to succeed in your business. In other words, if you can’t focus on conversion rate, you shouldn’t be advertising.
As 2016 winds down, many of us are looking towards 2017 wondering what we can do to take our blogs to the next level. Will next year be the year we finally: Turn our blog into a legitimate side-hustle? Score a guest post on a big site? Launch that online course? Whatever our individual goals might be, every blogger can benefit from doing the following six things in January: 1.
This is a guest contribution from Kate Toon, SEO expert and trainer at The Recipe for SEO Success. When most people start their own podcast, the last thing on their minds is SEO. They’re too busy developing eye-catching graphics, buying a cool microphone, and trying not to make that horrible saliva sound when they speak.
This is a guest contribution from ProBlogger Expert Ellen Jackson of Potential Psychology. Running a business is a time-suck of epic proportion. Planning, administration, product development, sales, delivery, email, bookkeeping, social media, marketing. It takes time. Throw in a family and you flit from demand to crisis without a moment to reheat that cup of tea you made three hours ago.
Written by Vincent G. Spivey A great way to achieve growth in your business is to market it using social media so as to increase visibility and digital presence. And while this approach to marketing does not generate results overnight, it is greatly useful to any kind of business as long as you exert enough effort, provide valuable and needed content, and at the same time acce ...
From ProBlogger Expert Ali Luke of Aliventures. How often do you sit down to write a post, only to draw a complete blank? Blogging prompts can be really helpful if you’re stuck for ideas. Sometimes, though, what you’re struggling most with us coming up with a title. What you want is a ready-made title template: one that you know will hit the mark with readers, and that will ...
Written by Luke Budka Agencies often live in a virtual bubble when it comes to SEO, venturing outside the office only on the rarest of occasions (and even then, it’s under duress). But if you’re working on a local campaign you’ll want to rethink things. With local SEO, you need to know what’s going on in the area you’re working with or risk missing out on some great opportunities.
From ProBlogger SEO expert Jim Stewart of Bloggers SEO. Content may be king, but if you don’t optimise your blog content in a way that Google likes, your readers will never find it. Structuring your content in a way that Google understands means higher rankings across your entire site. This makes your blog more visible to readers searching for your topic, and more likely to s ...
Written by Sheena Mathieson Over the last few years, social media and its many platforms have sprouted like mushrooms on the internet. Millions of people are using it. Even business entities use it as well. The rise of using social media as a marketing force is on the rise too and more so by 2017.
This is a guest contribution from ProBlogger Expert Nicole Avery. Creating a blog content plan is one of the best things you can do to ensure your blog has quality content that is created efficiently with the time you have available. A common cry I hear from bloggers who don’t use a content plan is that if they planned out their content it would stifle their creativity.
Written by Andrei Polgar Most of the people who earn a living online such as you and me don’t understand just how privileged they are to be able to do so. Through this guest post, I will try to explain why making money online is multiple orders of magnitude easier than keeping it. I’ve published the only wealth management book out there that’s written specifically for people ...