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Question. What are my options if I have been sued by National Collegiate Student Loan Trust? Answer. Getting served with a lawsuit isn’t an enjoyable experience. If you aren’t familiar with the legal process, it can leave you ...
The following article is a guest post by Sean Cooper who blogs about personal finance at Sean Cooper Writer. A lot of people consider “Freedom 55” a stretch goal, but for me “Freedom 31” will soon be a reality. In 14 short months, I’ll be able be call myself financial independent. Financial independence or “findependence,” a term coined by veteran personal finance columnist Jo ...
31 Days to a Better Budget Spending “Bonus” Money Each day of the series offers new tips, ideas and a challenge to start the year with a solid financial plan. We all know that using coupons can save a ton of money. Coupons are not the only way to save money though. Creating a budget and cutting frivolous expenses is a great place to start. The next step is to become a smart shopper.
Since 1981, The Blue Note Jazz Club is considered one of the world’s most premier jazz clubs. I sat down with the club’s Director of Marketing and Publicity, Jordy Freed, to discuss what role Facebook ads play in filling seats. Jordy was quick to remind me that Blue Note was much more than the hallowed space that occupies a quiet corner of West 3rd St. in the Greenwich Village section of NYC.
We work daily with the largest e-commerce companies in Europe and have learned valuable lessons about the optimal way to plan and build your Facebook campaigns. The topic sounds straightforward, but a lot of advertisers struggle with the best practices. If you want to spend your advertising euros (or dollars) as effectively as possible, an optimized campaign structure is crucial.
2015 digital marketing predictions for Facebook As the New Year approaches, it’s important to reflect on how the trends we’ve seen in the past year will impact marketers in the year ahead. For marketers, 2015 will be the year of more personalized customer interactions, a time to leverage more accurate measurement tools, and the time to fully embrace the rapid mobile expansion around the world.
The social landscape is undergoing near-constant change, and with that, so must a brand’s strategy. As 2014 closes, marketers are prepping for the upcoming year by strategizing ways to leverage opportunities and overcome challenges. The way in which audiences are consuming content is rapidly evolving and it’s up to brands to make sure that their Facebook strategy is congruent ...
Marketers have a Faustian pact with cookies. Every marketer knows deep down that a cookie is a blunt instrument and its limitations are woefully apparent when dealing with cross-channel campaigns. Unfortunately, cookies are the best and arguably the only way to track the effectiveness of wide-reaching online campaigns. That is, until this year.
This is a guest post by Trea Branch. She blogs regular at her site Trea’s Two Cents. Her goal is to help as many people as possible to achieve financial independence. Getting out of debt is far from easy. If it’s massive (relative to your income) it gets harder, and if you have multiple debts, it’s even more difficult. The cruel irony of it all is that debt is so easy to get into.
There are times when Facebook advertisers lose customers and can’t spend their daily budgets because their own campaigns compete against each other, even before reaching the online auction. The reason is due to duplicate targeting. You can prevent the problem by designing your campaigns carefully with the instructions in this article.
Facebook attracts more than a billion mobile users each month and 66 percent of its revenues come from this channel. In fact, mobile users spend 20 percent of their mobile time on Facebook! Facebook’s success on mobile, whether from the point of view of the audience size or monetization, is unparalleled.
When your best friend comes to town and you dress up as a squid and an octopus for Halloween, you know that’s going to be special. And when you and your saltwater buddy have their tentacles held by Dan, who you met that night, and you improvise a friendship rap together, you know lifelong bonds have been formed.
As search and marketing evolve, new advances – particularly Facebook’s recent re-launch of its Atlas ad platform, which measures ad campaigns across screens and allows brands to target real people across mobile and the web – pose questions like how much is too much tracking, and how will consumers react to brands becoming more targeted in their marketing efforts? With careful targeting, trackin.
By now you’ve surely heard about Facebook’s like gate ban that will go into effect on Nov. 5. If you somehow missed it, here’s a quick rundown. In August, Facebook announced that they would no longer allow businesses pages to like-gate or fan-gate their content. In essence this means businesses can longer withhold information or materials from their fans in exchange for “liking” their page.
Imagine the direct impact on supporter relations if the ALS Ice Bucket Challenge had included a way to capture email. What an amazing moment for the ALS to identify those supporters willing to further share their support, learn more or even get more deeply involved. With hundreds of thousands of people suddenly exposed to their cause, and motivated to engage with the mission, ...
If you saw the Tom Cruise movie “Minority Report,” you probably remember the scene when he walks by The Gap and a retinal scan triggers a series of advertisements that also include a history of his past purchases. If you’re also a passionate digital marketer, you probably saw that and thought, “Whoa, that’s creepy and cool at the same time!” While personal physiological ident ...
(This is an excerpt from Todd Denis’ detailed post about Facebook fan value on Augmo.) What should you pay for a Facebook fan heading into 2015? Common sense and the average marketing budget says it’s about $1 per fan – but the potential value of that fan to your brand is likely much higher. This in-depth article addresses the pros and the cons of widely known Fan Acquisitio ...