Guillaume Bouchard

  • App interstitial ads: what Google’s crackdown means to you

    You may remember a few months back, Google mentioned that by showing giant, screen-covering ads for your app to mobile visitors it may lead to a ranking decrease. In April, Google expanded its algorithm to include mobile-friendliness as a ranking signal and starting 1 November, if sites have these type of large interstitials in place, they will no longer be considered as mo ...

    Guillaume Bouchard/ Search Engine Watch- 13 readers -
  • 10 Essentials in Implementing a SEO-Effective Infinite Scroll

    The Infinite Scroll is becoming increasingly used in Web design. In fact, many businesses are choosing this feature for their websites, either to provide a different experience to users or to stay up-to-date with the latest digital trends. While it can be beneficial to adopt Infinite Scroll, it is important that its implementation takes into account the best SEO and usability practices.

    Guillaume Bouchard/ Search Engine Watchin SEO- 7 readers -