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6 October 2016 BY Guy Levine Social Proof should not be underestimated when it comes to persuading a website visitor to buy. For many visitors who are in the research stage of their purchase, knowing that either someone else has bought the product before and rated it, or bought the product from this store and didn’t get scammed is a pretty important point.
TLDR: If you want to migrate your site to HTTPS, you will find this checklist useful. From an SEO point of view, you may get a boost to your site’s organic performance, you may not, but it won’t do any harm to make the switch either. You should also migrate if you want to make the web a better, safer place to be.