halie davila

  • How Project Management Just Might Solve Your Digital Marketing Woes

    Just as marketing automation and research technology has led to improvements in marketing strategy and execution, a plethora of project management (PM) tools are popping up to solve our organizational woes. From web-based Basecamp and Trello to large-scale programs like Workamajig, you can find a tool that meets any PM need, right? Not quite. I’m not arguing against the efficacy of PM software.

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