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  • 8+ Key Elements to Get the Most from Your eBook

    Premium content can be one of the most powerful tools in a marketer’s arsenal. Webinars, white papers, eBooks, or any similar mediums allow you to provide in-depth and valuable information to your target audience. By definition, premium content should take longer to produce and should require more research and/or data collection than free content. eBooks are the perfect example.

    Content Marketing Institutein EMail- 11 readers -
  • A Quick and Easy Content Marketing ROI Tip Sheet

    One of the biggest challenges facing content marketers today is how to measure the effectiveness of their content marketing. According to the B2B content marketing report, this is going to be a major area of focus in 2015, and with good reason! Content marketers have to be more accountable and demonstrate that they are contributing to the bottom line, not just adding a cost ce ...

    Content Marketing Institutein Content Google Facebook Twitter- 26 readers -