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Image by Chris Isherwood via Flickr. Good marketing is all about sending the right message to the right people at the right time. Properly segmenting your contacts using the right variables allows you to better target everything from emails to PPC campaigns to landing pages. The more targeted your messaging, the more likely you are to see a lift in conversion across the board.
Premium content can be one of the most powerful tools in a marketer’s arsenal. Webinars, white papers, eBooks, or any similar mediums allow you to provide in-depth and valuable information to your target audience. By definition, premium content should take longer to produce and should require more research and/or data collection than free content. eBooks are the perfect example.
One of the biggest challenges facing content marketers today is how to measure the effectiveness of their content marketing. According to the B2B content marketing report, this is going to be a major area of focus in 2015, and with good reason! Content marketers have to be more accountable and demonstrate that they are contributing to the bottom line, not just adding a cost ce ...