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Click graphic for larger image. The art of PR has come a long way, exacerbated by the evolution of digital as a whole. No more shouting about your wares in the town square – there are more sophisticated methods of getting the message across to your audience. Let’s take a look at some of the ways digital developments have impacted PR.
Click to enlarge Remember the days you could throw a sheep at someone on Facebook, or mix them up some fruity cocktail as a virtual gift? Did you ever have a coveted MySpace profile, complete with glittery animated text and cringeworthy background music? Social media has come a long way from its original concept of connecting real world friends.
Posted by Hannah Atkins on Oct 2, 2014 | Tagged as: Tags: uk search awards It’s time to celebrate here at MediaVision – we were nominated for a UK Search Award in the Best Integrated Campaign category for our work on the DickiesStore Digital Marketing Revamp! This is the second time this year we have been shortlisted for an award, following our nomination for the Marketing Week Engage Award f.
There’s been a lot of discussion about who’s doing it, how they’re doing it, and who they’re doing it with – we’re talking about content marketing, of course. This channel is one of the fastest-growing in the digital sphere, and a recent study by Econsultancy has reaffirmed the significance of content marketing: 80% of global companies agree that ‘the role of content will c ...
It’s arguably the biggest event in the retail calendar, and according to Bloomberg, last year’s UK Christmas retail sales beat forecasts with a record increase. Most retailers plan their festive campaigns long in advance, so if you haven’t thought ahead to the season of Santa, you’d better start now.
When Brand Ambassadors Go Bad Oh Luis Suarez. We’re halfway through the World Cup, and I can safely say that the defining meme for the tournament is that of the striker’s cannibalistic tendencies. On the marketing side of things, however, sponsors are left to scramble for cover when their brand stars put a foot wrong…or in this instance, their teeth. (So many dental jokes, so little time.
Oh, you retweeted to #BringBackOurGirls? Well, give yourself a self-congratulatory pat on the back for giving two seconds of your time to save the world before checking Facebook and scrolling through cat posts on Tumblr. Yes, I am a cynic when it comes to social media activism. There’s no denying that it spreads the word, but so much of hashtag activism just doesn’t sit right ...
In recent months, I’ve noticed a lot of articles punting no-fail, miraculous onsite content solutions – and while some of them do contain valuable insights, it’s important to take these with a pinch of salt. #1 Newsjacking Newsjacking is the process of piggybacking off topical matters and breaking news content in order to draw attention to your own brand.