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It’s 2017. By now, there’s a very good chance that social media communication has established itself as an integral part of your company’s marketing activities. Whether it plays a leading role – perhaps influencers are the driving force behind your product sales – or it merely plays a supporting part, most of the updates you post to social media will be public facing.
Over the past month, I’ve been working away on a blogger outreach campaign for 2017. In fact, one of the campaigns is now completely subscribed for the next year. As in, all the way to the end of December 2017. I’d love to pretend that this was all down to my organisational skills, but it’s not. It’s largely because my team used a couple of tactics to create a bit of momentum ...
How often do you focus on your competitors? It might be more than you think. You might’ve set a Google Alert to track what mentions they’re getting, you might’ve crawled their website to see what’s going on at a technical level. Or, you might’ve done an entire audit based on your competitors with everything you’d ever want to know.
Let me start off by saying that I’m definitely an agency girl. I’ve worked on both sides, and through this I know that I’m much more suited to working on multiple clients in a creative environment. I’m not one for the often more corporate approach of working where there are discussions around the water cooler, and there are physical locks holding all computer equipment to the desk.
Do you ever get those moments when you open up your email inbox in the office and want to hurl your computer out of the window when you start reading your emails? This happens to me on a daily basis as a blogger when I get emails from companies who supply products and services to the digital marketing industry; they’re either pushy or really boring! Here is one recent example: Oh go on then, .
Having the freedom to do any campaign at any expense might sound like a marketing dream, but for most of us, it just isn’t realistic. We have budgets, and we have stakeholders whose job it is to make sure that these budgets are allocated in (what they believe is) the best possible way. This isn’t necessarily a bad thing.