hannah butcher

  • How to generate buzz for your outreach campaign

    Over the past month, I’ve been working away on a blogger outreach campaign for 2017. In fact, one of the campaigns is now completely subscribed for the next year. As in, all the way to the end of December 2017. I’d love to pretend that this was all down to my organisational skills, but it’s not. It’s largely because my team used a couple of tactics to create a bit of momentum ...

    State of Digitalin How To's- 9 readers -
  • Getting the most out of media requests as a brand

    How often do you focus on your competitors? It might be more than you think. You might’ve set a Google Alert to track what mentions they’re getting, you might’ve crawled their website to see what’s going on at a technical level. Or, you might’ve done an entire audit based on your competitors with everything you’d ever want to know.

    State of Digital- 10 readers -
  • Let’s drop the agency nonsense

    Let me start off by saying that I’m definitely an agency girl. I’ve worked on both sides, and through this I know that I’m much more suited to working on multiple clients in a creative environment. I’m not one for the often more corporate approach of working where there are discussions around the water cooler, and there are physical locks holding all computer equipment to the desk.

    State of Digital- 8 readers -
  • How to lose a blogger from one email

    Do you ever get those moments when you open up your email inbox in the office and want to hurl your computer out of the window when you start reading your emails? This happens to me on a daily basis as a blogger when I get emails from companies who supply products and services to the digital marketing industry; they’re either pushy or really boring! Here is one recent example: Oh go on then, .

    State of Digital- 11 readers -
  • How to get stakeholders on board with your campaign

    Having the freedom to do any campaign at any expense might sound like a marketing dream, but for most of us, it just isn’t realistic. We have budgets, and we have stakeholders whose job it is to make sure that these budgets are allocated in (what they believe is) the best possible way. This isn’t necessarily a bad thing.

    State of Digital- 7 readers -