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Working in digital, in particular in content and outreach, has made me fairly cynical of brands and bloggers. I hate the “I really enjoyed [insert article name here], please feature my product” style emails that we so frequently get. In fact, the White.net inbox gets around 20-30 of these per day requesting we include the latest tool onto an old blog post. Not thrilling.
Over the years there’s been a huge increase in the number of agencies and the competition for SEO work. Sometimes it feels like brands just switch between a series of 4 or 5 agencies, so if you want to break into that market then you need to know how to sell yourself. Here I’ll talk through the typical sales process we see and top tips for improving your success rate if you’re ...
When Facebook launched Reactions globally in February this year, its place was to fill the gap between people wanting a quick way to interact with someone’s News Feed and their understanding that sometimes a ‘like’ just didn’t cover it. Fast forward just four months and the data on their usage must be 🙁 for Facebook to say the least.
In the digital industry, there are constant scare tactics used that make us feel what we are doing just simply isn’t good enough. With the ‘death of SEO‘ and ‘Mobilegeddon’ it starts to feel like every latest update will be the start of the digital apocalypse. So how do we make sure we will survive? The Initial Check As we all know, there have been lots of big changes to how ...
There are two core groups of people you can split your business’ audience into; customers and consumers. Those who have purchased from you, and those who may purchase but are yet to. Understanding the wants and needs of these groups will strengthen your brand’s position in the market. For customers, it’s all about securing their loyalty for maximum lifetime value and inspiring ...
Working in the digital industry, we are lucky to be in a fast-paced and exciting environment most of the time. The constraints within which we do our jobs are ever-changing, allowing continual personal development which keeps us all engaged in the work we do. Whilst this is great for marketing innovation, the other benefit is it breaks down so many of the barriers to entry into the industry.
19 ways to tell… Top 5 signs that… What Bridget Jones can teach us about… It will come as no surprise that these cliché, clickbait headlines are the focus of a lot of digital marketers’ frustrations. While people aspire for the next piece of viral content, expecting to become internet sensations overnight, it needs to be understood that things like this don’t happen by accident.
5 September 2016 BY Hannah Thorpe No matter how competent a team is at producing marketing strategies, half the decisions made regarding client-agency relationships are often based on chemistry. The pitch phase so often involves a meeting of main points of contact to check how the working relationship will be.
Real estate in the Google search results is similar to real estate on the physical high street. It’s a place where brands are able to advertise their products and services, drawing customers in to make their final purchases. So does this mean that what we see on the high street might reflect the changes we are starting to see in search engines too? Recently I attended an O ...
Estimated reading time: 9 minutes, 14 seconds Time for a confession- I spend so long doing marketing for other people that I forget to do marketing for myself. Whether that’s promoting the agency I work for, or my own personal brand building, the fact is if you’re marketing 9 to 5 for other people by the time it comes to your own stuff you can be pretty sick of it.
Estimated reading time: 5 minutes, 49 seconds Search Engines, and in particular, Google, have a massive impact in our lives. We utilise these services on a pretty much daily basis, so to some extent we must all be influenced by Google – it’s our portal to the information we look for and need to conduct our day-to-day lives.
29 February 2016 BY Hannah Thorpe Estimated reading time: 11 minutes, 18 seconds An integrated digital marketing strategy has become essential to the success of nearly every brand’s online presence. It’s no longer a sustainable option to focus on one element of digital marketing in isolation.
Estimated reading time: 4 minutes, 56 seconds Creativity, and how to find inspiration, is something that we cover a lot on State of Digital. In fact it’s something that gets a lot of airtime in the digital marketing industry as a whole. There is a constant demand for creative ideas, yet when it comes to supply we find ourselves running short.
Are you feeling inspired by all the talk of digital marketing events in 2016? Do you now want to organise your own? If you’re about to launch your first big event, or thinking of arranging a meet-up in your area for like-minded marketers, pay attention. We’ve put together some tips from the experts for how to promote your event.
Estimated reading time: 6 minutes, 40 seconds “So what do you do for work?” Whether you’re on an awkward first date, at a party or even at a networking event, if you work in SEO then this has got to be amongst your top 10 dreaded questions. Whilst the work we do may be complex and challenging, the fact is if a neuroscientist can explain the work they do, then there is no ...
Estimated reading time: 8 minutes, 12 seconds Whether you’re working in an agency or for a brand, the fundamental measure of a successful marketing campaign is the return the business is getting on its investment into marketing. This should be simple to measure right? But what if the business does not sell direct online? This doesn’t mean that there is no place for digita ...