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This is our video series Future Craft, where we profile creatives about how they’re adapting their craft and modernizing their technique for our evolving digital world. Composer and producer Anthony Barfield has an entire orchestra at the tip of his fingers. With a laptop and the tap of mouse, he can cue up violins, trumpets, oboes or bassoons.
Rachel Levin has the perfect combination of millennial appeal and social media savvy. She’s only 21, but she carries a lot of weight on platforms like YouTube (6.3 million subscribers), Instagram (1.7 million followers) and Twitter (427,000 followers). Her YouTube channel Rclbeauty101 is a mix of makeup tutorials, comedy sketches, and life-hack tips like attaching a mini swimm ...
This is our video series Future Craft, where we profile creatives about how they’re adapting their craft and modernizing their technique for our evolving digital world. Viral slang speak is making its way into our daily conversations. How many times have you used the words “NBD” or “hangry”? Well, if you’re not sure what those words mean — along with “manic pixie dream girl,” ...
The Wall Street Journal has joined Snapchat. But can this legacy media publisher compete with more millennial-savvy competitors like Vice or Cosmo? We asked a few Snapchat enthusiasts whether they’d check out the new channel. “To me, I’m a teenager [and] it’s boring, but the older crowd might be into it,” said one millennial.
This is View from the Top, a video series from Digiday where we sit down with leaders and pioneers at brands, agencies and publishers to find out how they’re adapting to the modernization of media and marketing. Chris Altchek is familiar with all the millennial stereotypes: narcissistic, selfish short-term thinkers.