hannah yi

  • How today’s classical composers rely on tech

    This is our video series Future Craft, where we profile creatives about how they’re adapting their craft and modernizing their technique for our evolving digital world. Composer and producer Anthony Barfield has an entire orchestra at the tip of his fingers. With a laptop and the tap of mouse, he can cue up violins, trumpets, oboes or bassoons.

    Digidayin How To's- 5 readers -
  • ‘Give me the creative freedom': YouTube star Rclbeauty101 on working with brands

    Rachel Levin has the perfect combination of millennial appeal and social media savvy. She’s only 21, but she carries a lot of weight on platforms like YouTube (6.3 million subscribers), Instagram (1.7 million followers) and Twitter (427,000 followers). Her YouTube channel Rclbeauty101 is a mix of makeup tutorials, comedy sketches, and life-hack tips like attaching a mini swimm ...

    Digidayin Social- 8 readers -
  • Words on fleek: How a lexicographer discovers new viral slang

    This is our video series Future Craft, where we profile creatives about how they’re adapting their craft and modernizing their technique for our evolving digital world. Viral slang speak is making its way into our daily conversations. How many times have you used the words “NBD” or “hangry”? Well, if you’re not sure what those words mean — along with “manic pixie dream girl,” ...

    Digidayin How To's- 9 readers -
  • Will millennials check out The Wall Street Journal on Snapchat?

    The Wall Street Journal has joined Snapchat. But can this legacy media publisher compete with more millennial-savvy competitors like Vice or Cosmo? We asked a few Snapchat enthusiasts whether they’d check out the new channel. “To me, I’m a teenager [and] it’s boring, but the older crowd might be into it,” said one millennial.

    Digiday- 5 readers -
  • How Mic’s millennial CEO manages a staff of millennials

    This is View from the Top, a video series from Digiday where we sit down with leaders and pioneers at brands, agencies and publishers to find out how they’re adapting to the modernization of media and marketing. Chris Altchek is familiar with all the millennial stereotypes: narcissistic, selfish short-term thinkers.

    Digiday- 9 readers -
  • Inside the editorial meeting: How Mic chooses the news for millennials

    Digiday wanted to find out how millennial editors choose the news for their millennial audience. So we stopped in at Mic for its daily editorial meeting. Every weekday at 9:45 a.m., the young staff at Mic make their way to the kitchen with open laptops. They congregate around a small island as editorial director Slade Sohmer kicks off the morning news meeting.

    Digidayin How To's- 12 readers -
  • George Lois on emojis, Cannes and the advertising industry today

    We had a chance to sit down with legendary art director George Lois, who is known for not mincing words. He is, after all, a wizard with words and images. Lois is known for creating the “I want my MTV” campaign, which turned the fledgling cable channel into a cultural sensation. He’s also famous for creating more than 90 Esquire magazine covers that satirized politics like a co ...

    Digiday- 7 readers -
  • To drive innovation, brands rethink their office space

    Both CarMax and Priceline.com believe that the key to innovation is collaboration. But how does a company begin to collaborate when employees are shuttered in their own offices and departments are siloed? Enter the collaboration conundrum. “That means you physically pick up your desk and you move it and you sit next to the people you will be innovating with.

    Digiday- 5 readers -
  • How Bloomerg anchor Betty Liu uses social media to build her brand

    Every weekday Betty Liu heads to the Bloomberg offices before the sun is up. By 7:30 a.m. she’s in a makeup chair getting her hair blown out and eyelashes curled. She only has two hours to catch up on the latest from the European and Asian markets, prep questions for her interviews, and read through her scripts. Liu is scheduled to go live on Bloomberg TV at exactly 10 a.m.

    Digidayin Social How To's- 12 readers -
  • Future Craft: How one designer is creating fonts for our small screens

    This is the first of a new video series called Future Craft where we profile creatives about how they’re adapting their craft and modernizing their technique for our evolving digital world. As screens get smaller so do the images and text that fill our mobile phones, tablets and smartwatches. The font that Web designers and developers choose has suddenly become hugely important.

    Digidayin How To's- 7 readers -
  • How Improv Everywhere creates viral pranks for brands

    Charlie Todd is completely comfortable wearing his underwear on the subway or walking into a Best Buy dressed like one of their employees. That’s because he’s usually accompanied by hundreds of others when he pulls off one of his stunts. As the visionary founder of Improv Everywhere, Todd’s been cooking up hilariously massive public scenes for more than 14 years.

    Digidayin How To's- 8 readers -
  • Digiday digest: Gawker goes native, A&F goes mobile and AOL goes big

    Here’s the best of Digiday reporting from this week in under a minute. Just enough to prime you for Friday’s cocktail hour: Gawker Media isn’t the only publisher with a display ad problem. So it’s beefing up on native and e-commerce, where it gets one third of its revenue. Bye-bye banners and hello … snarky sponsored content? Fewer teens hang out at the mall these days.

    Digiday- 12 readers -
  • Ask a Millennial: What do you wish your agency did for you?

    This is Ask a Millennial, where we ask a focus group of under-30 publishing employees one question and trade anonymity for candor. It’s Advertising Week, so we rounded up a few millennials and asked them what they wish their agencies would do for them. Their answers ranged from better pay to mandatory breaks during the day. One, Lucy Santilli from Droga5, a ...

    Digiday- 4 readers -
  • View from the Top: Refinery29 co-founder Philippe von Borries

    This is View from the Top, a new video series from Digiday where we sit down with leaders and pioneers at brands, agencies and publishers to find out how they’re adapting to the modernization of media and marketing. When Philippe von Borries and his co-founder Justin Stefano started Refinery29 in 2005, they didn’t have Facebook, Twitter or Instagram to build an audience for ...

    Digiday- 15 readers -
  • What Cindy Gallop’s jewelry says about her

    Cindy Gallop visited our office last week for our podcast, and one of the first things we noticed was her jewelry. So naturally, we asked her about it. Tune in tomorrow for our ...

    Digiday- 5 readers -
  • The ‘topic du jour’ for publishers and ad tech companies: Ad blockers

    Everyone is battling ad blockers, from publishers to ad tech companies. At last week’s Digiday Publishing Summit, Complex Media’s CEO Rich Antoniello says ad blocking is “a really serious thing” for him in particular: Up to 21 percent of his audience uses ad blockers, an increase from just 8 percent a year ago. (The company even fines its ...

    Digiday- 7 readers -