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This is our video series Future Craft, where we profile creatives about how they’re adapting their craft and modernizing their technique for our evolving digital world. Composer and producer Anthony Barfield has an entire orchestra at the tip of his fingers. With a laptop and the tap of mouse, he can cue up violins, trumpets, oboes or bassoons.
Rachel Levin has the perfect combination of millennial appeal and social media savvy. She’s only 21, but she carries a lot of weight on platforms like YouTube (6.3 million subscribers), Instagram (1.7 million followers) and Twitter (427,000 followers). Her YouTube channel Rclbeauty101 is a mix of makeup tutorials, comedy sketches, and life-hack tips like attaching a mini swimm ...
This is our video series Future Craft, where we profile creatives about how they’re adapting their craft and modernizing their technique for our evolving digital world. Viral slang speak is making its way into our daily conversations. How many times have you used the words “NBD” or “hangry”? Well, if you’re not sure what those words mean — along with “manic pixie dream girl,” ...
The Wall Street Journal has joined Snapchat. But can this legacy media publisher compete with more millennial-savvy competitors like Vice or Cosmo? We asked a few Snapchat enthusiasts whether they’d check out the new channel. “To me, I’m a teenager [and] it’s boring, but the older crowd might be into it,” said one millennial.
This is View from the Top, a video series from Digiday where we sit down with leaders and pioneers at brands, agencies and publishers to find out how they’re adapting to the modernization of media and marketing. Chris Altchek is familiar with all the millennial stereotypes: narcissistic, selfish short-term thinkers.
Digiday wanted to find out how millennial editors choose the news for their millennial audience. So we stopped in at Mic for its daily editorial meeting. Every weekday at 9:45 a.m., the young staff at Mic make their way to the kitchen with open laptops. They congregate around a small island as editorial director Slade Sohmer kicks off the morning news meeting.
We had a chance to sit down with legendary art director George Lois, who is known for not mincing words. He is, after all, a wizard with words and images. Lois is known for creating the “I want my MTV” campaign, which turned the fledgling cable channel into a cultural sensation. He’s also famous for creating more than 90 Esquire magazine covers that satirized politics like a co ...
Legendary art director George Lois has worked on his share of political campaigns like Bobby Kennedy’s senate race and mayor Ed Koch’s re-election. Lois also designed several iconic political covers for Esquire. He’s even worked for Donald Trump, decades earlier before Trump entered the presidential race. “I know him well.
Both CarMax and Priceline.com believe that the key to innovation is collaboration. But how does a company begin to collaborate when employees are shuttered in their own offices and departments are siloed? Enter the collaboration conundrum. “That means you physically pick up your desk and you move it and you sit next to the people you will be innovating with.
Every weekday Betty Liu heads to the Bloomberg offices before the sun is up. By 7:30 a.m. she’s in a makeup chair getting her hair blown out and eyelashes curled. She only has two hours to catch up on the latest from the European and Asian markets, prep questions for her interviews, and read through her scripts. Liu is scheduled to go live on Bloomberg TV at exactly 10 a.m.
This is the first of a new video series called Future Craft where we profile creatives about how they’re adapting their craft and modernizing their technique for our evolving digital world. As screens get smaller so do the images and text that fill our mobile phones, tablets and smartwatches. The font that Web designers and developers choose has suddenly become hugely important.
Brands and publishers have been jumping on the “Star Wars” bandwagon in droves since the extended trailer was released on Monday. Turns out glomming onto a 40-year-old franchise is an ...
Charlie Todd is completely comfortable wearing his underwear on the subway or walking into a Best Buy dressed like one of their employees. That’s because he’s usually accompanied by hundreds of others when he pulls off one of his stunts. As the visionary founder of Improv Everywhere, Todd’s been cooking up hilariously massive public scenes for more than 14 years.
It’s Friday, so we’ve recapped the best of Digiday reporting from the week just as you head into happy hour. Turns out it’s true: less is more. The Atlantic’s new redesign gave people less content to click on, but they stayed with it longer: The click through rate tripled and people now spend four minutes or more on native ads.
Here’s the best of Digiday reporting from this week in under a minute. Just enough to prime you for Friday’s cocktail hour: Gawker Media isn’t the only publisher with a display ad problem. So it’s beefing up on native and e-commerce, where it gets one third of its revenue. Bye-bye banners and hello … snarky sponsored content? Fewer teens hang out at the mall these days.
This is Ask a Millennial, where we ask a focus group of under-30 publishing employees one question and trade anonymity for candor. It’s Advertising Week, so we rounded up a few millennials and asked them what they wish their agencies would do for them. Their answers ranged from better pay to mandatory breaks during the day. One, Lucy Santilli from Droga5, a ...
This is View from the Top, a new video series from Digiday where we sit down with leaders and pioneers at brands, agencies and publishers to find out how they’re adapting to the modernization of media and marketing. When Philippe von Borries and his co-founder Justin Stefano started Refinery29 in 2005, they didn’t have Facebook, Twitter or Instagram to build an audience for ...
Everyone is battling ad blockers, from publishers to ad tech companies. At last week’s Digiday Publishing Summit, Complex Media’s CEO Rich Antoniello says ad blocking is “a really serious thing” for him in particular: Up to 21 percent of his audience uses ad blockers, an increase from just 8 percent a year ago. (The company even fines its ...
We’ve recapped the best of Digiday reporting from this week in just under a minute. Is it a race to the bottom when it comes to viewability? Facebook said that ads can be 100 percent viewed, even in a split second. The ad just has to pass through the screen. Two-thirds of Wired’s revenue is digital, and it’s mainly coming from sponsored content.